496. The advantage is not so great
Logically speaking, Fu Nanshen doesn't seem to have to worry about it so much. Anyway, the theaters are planning the filming schedule. He is just an executor in this regard.
But things are always contradictory, because Times International Cinema is responsible for its own profits and losses, and Fu Nanshen, the general manager, is the first to be the one who manages well. It is naturally his credit for his business, but if he does not manage well, it is naturally his responsibility.
But the problem is that this time the theaters did not start from the objective market rules, but instead arranged such a huge gap in filming.
It is hard to get a ticket when I watch "I'm Not a God of Medicine", but "The Six Realms" is unexpectedly not that good. On the first day of the attendance rate, it began to decline. What does this mean? Anyone with a discerning eye can understand it at a glance.
"I Am Not a God of Medicine" dares to preview on a large scale in advance, but the reputation was beyond expectations. Such a movie can be seen directly and will definitely explode.
But what about the "Six Realms"?
It's true that it's a big production, but the problem is that you may not be able to sell big productions, but the schedule is to arrange the movies according to the forecasts. The key is that the gap between the schedule is too big.
Of course, Fu Nanshen was not speaking up for "I Am Not a God of Medicine", but because if this continues, it will be a loss to the cinema, and Fu Nanshen is the person in charge.
However, it was only the first day, and there was no big problem. After all, the overall attendance rate of "Six Realms" is still very good.
The real test is tomorrow, the day after tomorrow, because what happened to the previous movie "The Six Realms"? The audience didn't know at all, but after today, it would be basically clear whether it was good or not.
The audience is different from more than ten years ago. The situation where a bad movie was even more popular earlier is difficult to appear again.
Because the film market has begun to mature, and Chinese audiences have also begun to mature. They will no longer be deceived. They will see by themselves if they have eyes, and they will say what they see by themselves.
In terms of publicity, to be honest, even Wang Yifan is a little desperate. The promotional intensity of "Six Realms" is so great that it is simply a big dog.
It’s not that Huaxin and Wang Yifan can’t afford the money, but that there is no need, because if the money is spent, it will be extremely limited to the improvement of "I Am Not a God of Medicine".
"I Am Not a God of Medicine" has only increased twice compared to large-scale pre-shows, and even due to the number of sessions, it can only be considered to have doubled.
The reputation of "I Am Not a God of Medicine" has long been so popular, so basically, except for some theaters in relatively marginal places, the attendance rate is almost full.
It was only the first day. Even if "The Six Realms" really declined a lot, it would not be possible to solve the problem in one or two days. So, at present, "I Am Not a God of Medicine" can be said that there is no need to spend money even if you have money.
On the contrary, "The Six Realms" was better when it was used to control reviews, but now, with its large-scale release and the absolute crushing schedule as soon as it was released, the attendance rate is not as good as expected.
The 3D cinema is better, and the attendance rate of some 2D cinemas has dropped much more than they imagined.
Why? Because "The Six Realms" focuses on special effects. In terms of plot, it is better not to mention it, but what really disgusting is the costumes, make-ups, and style.
Well, it’s mainly a matter of style. It’s not bad to say that the costumes and props in "Six Realms" are all top-notch, but when combined, it makes people feel weird.
Overall, the style is very weird, of course, these have not been summarized yet.
However, the film market in China has become mature, and the offline survey business of the China Film Box Office Data Network has gradually become a normal state.
What's more, this time, theaters have a concession agreement with "Six Realms", so the China Film Box Office Data Network has received orders long ago, not only the theaters, but also the orders for "Six Realms".
Of course, the requirements of both parties are different.
Questionnaire surveys not only summarize good reviews, bad reviews, etc., but also provide more detailed services, such as why do you like it? Why don’t you like it? Which movie do you like more, etc.
There are also many segmented data.
These data can provide theaters and film and television producers with clearer and more detailed data as a subsequent judgment on the prospects of the film.
China Overseas Skylight Cinema.
Offline investigators from the China Film Box Office Data Network have been ready to go.
A hard-hitting theater, a flowing movie fan.
For Mu Nan, it was a hard dating process, a girlfriend who was free and easy.
Mu Nan's new girlfriend has a very special hobby. She likes to collect everything related to Mu Nan when she is with her, especially movie tickets and small gifts she gives during questionnaires.
Mu Nan and his new girlfriend have just walked out of the theater.
"On there!" After Mu Nan's girlfriend looked around, she found someone who was suspected to be a questionnaire investigator.
Then the two walked towards the investigator.
"What gift is given this time?" Chen Shan asked with a curious look on Mu Nan's new girlfriend.
Mu Nan often felt that his female vote was not interested in watching movies, but collecting small gifts from questionnaires.
"This time it's the seal keychain! Well, that's it." The staff obviously encountered such audiences many times. In fact, as the offline questionnaire business was promoted and competitors began to appear, they also started to make some articles on the small gifts they gave, which were no longer something that could be seen everywhere, but some specially customized small gifts.
For example, this time, the small gift from the questionnaire was specially customized by the offline data survey company under the China Film Box Office Data Network.
"Can you show me?" Obviously, Chen Shan is indeed more interested in this small gift than the movie itself.
"Of course." The staff took off a keychain and handed it to Chen Shan.
Chen Shan looked at it with love.
Then, he opened the small lid and printed it on his hand.
As a result, she was so happy that she laughed because the pattern printed on the seal was very fun.
Above is a pattern of a girl pulling at the boy.
"Is there anything else?" Chen Shan asked expectantly.
"Yes, this small gift is a series in total, with a total of twelve patterns." The staff member said with a smile.
In fact, it is not easy to do this kind of questionnaire work at all. It is luck to meet audiences like Chen Shan who come up with him on his own initiative. Many times, many people actually don’t like this kind of questionnaire.
"What are there? Can you give me a try?" Chen Shan asked curiously.
The staff was stunned for a moment and finally nodded.
Then, he showed Chen Shan the twelve patterns this time.
Each pattern is different, but it is very fun. Some boys kneel down to propose, some girls hug, kiss, etc. This is the seal of a youth love song series.
In fact, this kind of small gift is very low in cost, but it is indeed very creative. The key is that this kind of small gift is different every issue. Because it is customized by privately, there is no place to buy it, so it is quite popular.
Chapter completed!