488. A good word of mouth requires public relations
Many people find it difficult to communicate with a movie's reputation, especially the audience's reputation.
Yes, it is indeed impossible to make a bad movie public relations or fool it into a classic, but the audience's reputation also requires public relations.
How to public relations?
Many excellent movies have even been elevated to the supreme level. In fact, are they really that awesome?
Surely not, what is movies? The art of light and shadow, when it comes to art, is just following the crowd, and no one can escape this category.
Why was "The Godfather" in his previous life infinitely elevated? Yes, "The Godfather" must be a very excellent movie, but imagine, if the director who made this movie was not the respected and experienced Coppola, but some other director, would this movie be so high?
For example, "The Shawshank Redemption" is regarded as a classic by countless people, but in fact? This movie is really that classic? Yes, it may be very excellent, but the reason why this movie is so popular is actually a result of public relations.
Because "The Shawshank Redemption" not only failed the box office, but also failed to win the Oscars, this movie became a classic.
Nothing else, because of sympathy, this is indeed a good movie. Before, the public relations for this movie were that it was a movie that was enough to win any awards, but the contrast was too large, so this contrast would become a stimulating point for the audience to sympathize with the weak, and then, countless people were unwilling to give in to this movie and argued for the movie.
Is "I Am Not a God of Medicine" really that awesome? I'm afraid it may not be, but it is definitely a good movie, at least it can be called excellent.
Then it's enough.
No, no, it is not enough. Another point is that "I Am Not a God of Medicine" will arouse the public's sympathy, because compared to the opponent, the super blockbuster "Six Realms", "I Am Not a God of Medicine" is naturally a weak person in the eyes of the public, so it must be the object of sympathy.
Therefore, the same period as "The Six Realms" is indeed the biggest challenge facing "I Am Not a God of Medicine", but at the same time, this is also an advantage.
Because sympathy with the weak is the instinct of everyone.
"The Six Realms" crushes "I Am Not a God of Medicine" due to objective conditions and is natural. Even if "I Am Not a God of Medicine" is really flawed, in this situation, the public will naturally be more likely to ignore it. Instead, they will discover, pay attention to, and explore the highlights of this movie.
Someone said, a good movie doesn’t need to go public relations to those critics, those media, and the audience will naturally spread it word by word. I think that I can think so, but in fact?
I want to eat nothing!
Without an opponent or without external intervention, this idea is indeed possible. In the current situation of crushing super films like "Six Realms", they do not seem to need to use any bad moves, but, itself, "Six Realms" is the biggest bad move in the same period.
So, in this case, the better the reputation, the more you have to spend a lot of money, and make a lot of public relations with those film critics and media people.
Only when these reputations have truly become well-known, then it will be difficult for someone to slander them if they want to slander them.
Of course, this kind of public relations cannot be done too obviously or too fiercely, and it needs to be gradually improved.
Of course, particularly stubborn film critics like Chen Helin cannot have public relations, but they actually do not need public relations.
Because movies like "I Am Not a God of Medicine" are not bad in themselves, and the audience's eyes are bright. Can anyone who has watched them well know?
So, what Wang Yifan and the others need is to improve this level that makes people feel good to look good, and then improve it to look good, and then it is super good? No, no, there is no need for public relations in the last step, because by that time, the general trend has been achieved and the goal of well-known reputation has been achieved.
On the other hand, "Six Realms" is also holding an internal movie meeting.
However, unlike the heads of some small theaters in "I Am Not a God of Medicine", they have invited hundreds of people, and the people from "Six Realms" come from the top ten theaters in China.
The same difference is that "The Six Realms" is in 3D mode, because this is a film mainly based on special effects. Of course, there are also 2D versions.
However, watching movies will be to gain higher recognition and higher screening, so naturally, it will do whatever it is better.
Guo Linjie and Chen Helin, as the heads of the two major theaters under Huaying, were naturally invited this time.
After looking at the people around him, Guo Linjie couldn't help but sigh and said, "It's nothing to compare!"
Chen Helin smiled and said, "That's natural, this is the most invested movie in China's history."
"Do you still think there is still hope over there?" Guo Linjie couldn't help asking.
"Why not? You have watched that movie with such a quality, right?" Chen Helin said with a smile.
"Yes, it's really good, but the foundation is too different." Guo Linjie shook his head.
"You are wrong, actually we are all wrong. Although the two movies are competitors, in fact, it is not to say that the box office of one movie exceeds that of the other movie, even if the east wind overwhelms the west wind, "I Am Not a God of Medicine" is only 80 million, and with the promotion, it is only 100 million yuan. What is the cost of "Six Realms"? There is no comparison at all, but I believe that "Six Realms" will definitely not really regard "I Am Not a God of Medicine" as a rival, because it surpasses "I Am Not a God of Medicine"
It is what they must do, and it is natural. For "I Am Not a God of Medicine", Huaxin is going to be on the market. It is indeed crucial for the first week of "I Am Not a God of Medicine", but the key to the problem is that "I Am Not a God of Medicine" has a low investment. So even if its box office in the first week is lower than "Six Realms", isn't it normal? As long as the box office can reach Wang Yifan's previous level, as long as people see the return on investment, he will be considered successful." Chen Helin said.
Guo Linjie was stunned when he heard this, and then smiled bitterly, "It's really a big deal, and he actually put two movies on the same level."
"Normal." Chen Helin said with a smile.
"Actually, I am quite optimistic about "I Am Not a God of Medicine" at that time. I used a large-scale preview release method, which is a bit beyond my expectations? And it is said that the reputation is very good. Although I cannot take it seriously, it is still of a certain reference. As long as "I Am Not a God of Medicine" can reach the reputation of "The Story of the Loyal Dog Hachiko", I feel that I may not have no power to fight with "The Six Realms Realm"." Chen Helin added.
"Then we have to watch "Six Realms", Chen Hang's movie, and the investment is so big, I don't think we will disappoint you, right?" Guo Linjie said.
Chapter completed!