In fact, no movie can have zero negative reviews in theory, and the same is true for "Going a Wrong Car".

"The Wrong Car" may be said to be an excellent movie, but it is definitely not a perfect movie.

For a movie, it may not be a good thing to applaud one side, and sometimes it may not be a good thing. Sometimes it is controversial and the topic will become more popular.

The same is true on the Internet.

"This movie shouldn't be called "The Wrong Car", it should be called "Missing and Miserable"! Just to have fun watching the movie, who wants to watch the tragedy in the world?"

"The song is pretty good, but the plot is a bit terrifying!"

"To be honest, the song is pretty good, and the plot is not as good as I thought."

"Look, cry!"

"I want to raise my son but my parents are not here. I won't say anything. I have already asked for leave and am ready to go home!"

"People always know how to cherish it after missing it. In the college entrance examination, in order to make me feel at ease in the college entrance examination, my dad didn't dare to be hospitalized when he was sick, wuwu!"

"I used to be a little tired of my mother's nagging, but now I can't hear it even if I want to!"

"I'm crying. I'm afraid, many times, I haven't seen a movie like this that makes me cry, because the movie is really real. For many people, this movie should be watched. I don't know any professional movies. However, as an audience, I think it's a rare and good movie anyway!"

"The movie tells us that life is not just about being miserable, but also more about being miserable! Poetry and the distance, just listen to that thing."

On January 1, New Year's Day, the box office of "Hatching the Wrong Car" closed at 68 million, an increase of 30 percentage points year-on-year.

On Audiovisual Network, the rating of "The Wrong Car" has also been reduced to 8.6 points, which is a very normal trend. After all, "The Wrong Car" is a drama film, and the plot is not so perfect.

In particular, this is a complete tragedy, and it is already very good to be able to get such a box office.

Of course, the promotion of "Hit the Wrong Car" has never stopped.

for example:

Have you ever watched movies with your parents?

Let’s watch this "Wrong Car" with your dad!

Everything can be waited, but filial piety cannot be waited!

It’s like bundling sales. This kind of publicity method is actually not new. At that time, one trick was used to eat everything.

The dramas themselves are films related to family affection, and there are only a few marketing methods!

In major cinemas, the routine of giving tissues is adopted.

It’s not that you can get tissues after buying tickets.

For example, at the entrance of a cinema in Sanlitun, Beijing.

A girl in a beautiful cheongsam is standing at the entrance of the theater with a smile on her face.

Similar things are happening in cinemas in first-tier cities across the country.

Young and beautiful girls gave tissues to audiences entering and leaving the theater at the entrance of the cinema.

These people who distribute tissues are temporary workers temporarily recruited from local universities. Of course, because they require a look, the rewards are relatively high.

Of course, the tissues are specially customized by Huaxin.

It says "Hit the Wrong Car" movie-written tissue!

A couple walked in front of him, the cheongsam lady, and smiled and sent two packs of tissues.

The girl took the tissue and looked at it, and said embarrassedly: "We didn't watch "The Wrong Car."

The cheongsam girl smiled and said, "It's okay, this is a free gift."

"The movie is really that touching?" the girl asked curiously.

The cheongsam girl nodded and said, "Really, I have taken my parents to see it. A pack of tissues is not enough."

The couple originally wanted to watch a comedy movie "Yaoyaojiu", but when they got to buy tickets at the counter, they found that the next "Yaoyaojiu" would have to wait half an hour before the show started.

"Or what if we watch this movie?" the girl shook the tissue in her hand and said to her boyfriend.

"No, I heard from my friend that I was in a bad mood all day after watching this movie." My boyfriend said with some resistance.

Just kidding, he was waiting to take the girl ticket to the hotel after watching the movie. If he was in a bad mood after watching it, how could he have a chance?

At this time, the screening of "Hatching the Wrong Car" ended and some viewers came out.

What is surprising is that the people who came out of it all had red eyes, but this attracted the girl's attention.

There happened to be a statistician from the China Film Box Office Data Network who came forward to inquire.

"What movie are you watching?"

""Get the wrong car"!"

"What do you think of the movie?"

"This movie is actually good, it's just too waste tissue!" The male audience member who had watched the movie said with some slight sarcastic words.

......

The girl here became more and more curious.

"Why don't we watch this "Wrong Car"? The movie must be good, otherwise why are they all red with their eyes?" the girl asked looking at her boyfriend.

My boyfriend was a little depressed and was about to refuse, but seeing his girlfriend's hopeful look, he couldn't help but feel cold in his heart. He swallowed the words he said to him.

"Okay, okay!" My boyfriend is still very keen on survival. Don't look at his girlfriend asking him, it may be true the first time, but the second time, if I dare to object, I guess I won't be able to watch even the movies.

So, he decisively followed his heart!

At the same time, many viewers who have watched "The Wrong Car" have recommended this movie to their friends on their respective social platforms.

Of course, I may not really like this movie so much, but it is really heartbreaking to watch this movie, so they must also want their friends to feel heartbreaking together. It is better to have fun with everyone than to be happy alone.

Because there are no strong opponents in the same period, there is no big change in the schedule of "The Wrong Car".

In terms of box office, the trend was very stable, and it won 500 million yuan in the first week of its release.

Although this data is not too amazing, for a drama film like "The Wrong Car", it is already represented by small profits and big profits.

In terms of publicity, music is naturally indispensable. "Hitting the Wrong Car" is based on the title of a musical and dance film, and the songs in it are indeed quite classic.

Especially the three songs "The Same Moonlight", "Dry Wine and Selling Without Sale" and "Please Come with Me", are very popular.

In terms of marketing, Wang Yifan and Li Mingjuan and others discussed it and adopted short video marketing.

Although the songs are very good and of high quality, if you simply play the charts on the platform, although the effect is good, it cannot maximize the publicity effect.

As for short video marketing, what kind of songs are most likely to become popular on short video platforms?

Of course, it is such songs about family affection and sensationality.
Chapter completed!