1384. Propaganda is not just propaganda
The promotion and marketing of movies is never just about self-promotion and marketing.
At the same time, it depends on the opponent.
At this time, any cooperative relationship or competitive relationship must be sidelined.
Because the cake is so big, if you eat one more bite, I will lose one less bite.
The first one to attack was Jiuzhou, the prosperous Tang Dynasty, and the target was naturally Ali Media's "Glory of the Prosperous Tang Dynasty"!
Because "Glory of the Tang Dynasty" can be said to have eaten the biggest piece of cake, and the key is that if this trend continues, it is very likely that "Glory of the Tang Dynasty" will become the biggest winner of this year's Spring Festival.
In terms of theaters, they don’t care which company you belong to, and it’s not a political task, so they will adjust the schedule based on attendance, reputation, etc.
The most important thing is the attendance rate. Obviously, on the first day of the Lunar New Year, the attendance rate of "Glory of the Tang Dynasty" is undoubtedly higher than that of "Original" and "Brother Style".
"I don't say the importance of the Spring Festival, everyone knows. I believe that who our biggest opponent is now, so I don't need to say more. The current situation is very unfavorable to us. "Origin" has begun to have large-scale negative comments. I believe that some of them may be true, but there must be some opponents' naval forces mixed in to set the pace. Therefore, we must come up with a response strategy immediately, because in terms of theaters, some of the film schedules have been adjusted today, and our film schedules in "Origin" have declined. If there is still no improvement today and tomorrow, or "Glory of the Tang Dynasty" still opens high and ends high, then we will face a large-scale reduction in film schedules in the next step." Tang Mingkai personally hosted the meeting.
There is no way, he is also anxious for blockbusters like "Origin" and the Spring Festival period.
It is still said that losing to Huaxin in previous years is over. However, not only did Huaxin not release new blockbusters this year, but also the big directors have missed the Spring Festival. It can be said that it is the best opportunity to train new big directors.
As a result, the first battle of "Origin" encountered a setback.
This is naturally something that Tang Mingkai cannot accept.
"The box office and reputation of "The Legend of the Glory" are not as expected. The enemy is a friend. I suggest you contact Wan Sheng Huanyu to jointly deal with "The Glory of the Tang Dynasty"!" At this time, the person in charge of the promotion and distribution work of "Origin" spoke out.
"Vice President Xu, go and contact Wan Sheng Huanyu. I believe they are more anxious than us." Tang Mingkai nodded and said to another vice president beside him.
"But strategy, I want to know now, what is your next response strategy?" Tang Mingkai said, knocking on the table again and said.
"I conducted a survey on the movie "Glory of the Tang Dynasty". The story of this movie was chosen very well. It is recognized that a lonely city is full of white soldiers! But there are also flaws in this movie, that is, many people complain that the love scenes in this movie are redundant, and even after watching it, it makes people feel embarrassed. I have also watched "Glory of the Tang Dynasty". In fact, it is not just embarrassing. In fact, the passionate scenes in "Glory of the Tang Dynasty" can be said to directly reduce the quality of the movie by a certain level. I think we can play this point and magnify this flaw!"
"I read a popular film review on the Internet. The critics complained in the film reviews, is there no love scenes and some of our directors will not tell stories without passion scenes. I think we can contact each other and write a few more articles like this. At the same time, we will follow up and make efforts to bring up the rhythm." Another person in charge said.
"Okay! Then concentrate on attacking this with all your might! Is there any more?" Tang Mingkai was very satisfied with the other party's strategy, but this was obviously not enough.
"The core story of "The Glory of the Tang Dynasty" is that the lonely city is full of white-haired soldiers. This is a very tragic historical story. So can we start with the actors we play?"
"Dig a negative news about these actors?" said another person.
"But the two protagonists inside are not white-haired soldiers. It seems that they are not very useful to dig out their black materials, right? Moreover, if there is no actual black materials, if they are exposed, they will be counterproductive." Another retorted.
Just as Jiuzhou, the prosperous Tang Dynasty was discussing how to deal with the aggressive "Glory of the prosperous Tang Dynasty".
Wan Sheng Huanyu is also considering how to tap the potential of "The Legend of the Condor Heroes" while adding a little trouble to his opponent.
There are actually not many ways to smear. Wan Sheng Huanyu can be said to have not had a two-part relationship with Jiuzhou, the prosperous Tang Dynasty. He is all trying to amplify the shortcomings of his opponents and then start digging out some actors' bad stuff.
However, in comparison, Tang Tian, on Wan Sheng Huanyu, felt that he should develop his own movie potential.
"Let me say a few words!" Tang Tian coughed a few times and said.
"Director Tang, tell me." Huang Donglai nodded and signaled that Tang Tian could say something.
"I think whether it is smearing the opponent or magnifying the shortcomings of the other party's movies, these are all curing the symptoms but not the root cause. The key is to depend on ourselves. I think the potential of "The Legend of the Condor Heroes" is more than that." Tang Tian said seriously.
Huang Donglai and others also know that unless there is any shocking information, the means of smearing the opponent can only be said to be auxiliary means. Because you can do this, the opponent can do this, and the two can offset each other, but it is actually not of much use.
The key is to have to be strong yourself if you make a blacksmith.
"Tell me what you think!" Huang Dong looked at Tang Tian and said.
"I read a lot of comments from netizens last night. It can be said that "The Legend of the Condor Heroes" has become polarized. Some people believe that "The Legend of the Condor Heroes" is the best martial arts movie in recent years, but some people think that "The Legend of the Condor Heroes" is different from the martial arts in their minds, and it seems a bit depressing!"
"I think we can play the tragic card?" Tang Tian said after pondering for a moment.
"Sad card?" Everyone was a little surprised, but then they looked curious.
"Yes, the tragic card, the tragic card of the decline of martial arts!" Tang Tian said loudly.
"Tell me what your specific idea is." Huang Donglai asked with interest.
"First of all, we can use the banner of the decline of martial arts, just say that "The Legend of the Legend" is a rare innovative martial arts in recent years. If "The Legend of the Legend of the Legend" also fails, does that mean that the martial arts movies will really become a hit?"
"In fact, there are still many martial arts fans, but everyone has their own martial arts in their minds. We must guide them to create a pessimistic mood. Martial arts decline, and "The Legend of the Body" may become the ultimate martial arts movie! In this way, I believe that it will attract many martial arts fans to enter the theater. Even if they may not like this movie so much, they will be willing to contribute their own movie tickets to the martial arts dream!" Tang Tian said.
As a director, Tang Tian is not that proud. Moreover, no matter what, as long as the movie box office goes up, what else is more respectable than this one?
Chapter completed!