The promotional treatment of "Infernal Affairs" can be said to be completely different from the original "Charlotte's Troubles"!

Even the initial publicity treatment of "Dark War" is not as good as "Infernal Affairs"!

The reason why Infernal Affairs can be treated like this can be said to be due to luck.

Although the film and television industry dislikes Ali Media, especially the old giants, and makes trouble with Ali Media, Ali Media is worthy of being an Internet giant, and its resources are indeed envious.

To be honest, Wang Yifan couldn't understand Ali Media's tricks.

Logically speaking, Ali Media is actually very strong.

With Xinguang's foundation, Ah Li can even say that relying on the huge resources of the parent company behind it, she can completely take steady steps. Even if she cannot surpass Huaxin, she can definitely hold a firm position in the Chinese film industry and even have the hope of becoming the top three among the giants.

After all, although the big directors are indeed very awesome, it can be said that the current Chinese film industry and the movies on the market are basically divided into two types.

One is a big production led by giants and big directors, which is also the mainstream of Chinese films at present. The box office earned by big directors every year can reach more than 60% of the box office output of domestic movies.

The other is the dark horse in small-cost movies, and there are some small-cost dark horses every year.

Don’t underestimate these low-cost movies, many directors are actually quite capable.

Moreover, because they dare to innovate, they often bring quite surprising results.

Ah Li may be at a disadvantage at the moment at the level of a big director, but these days, talents are really everywhere.

Ali has good distribution channels and huge publicity resources. As long as she makes steady progress, if she invests in a large amount of low-cost movies and supports trying large-scale productions, logically speaking, she will basically not fail.

But what's the result?

What has Ali Media done?

As soon as we acquired Xinguang Media, we directly launched a big data film strategy that wanted to subvert the entire film and television industry.

In fact, there is no problem with Ali's implementation of the big data movie strategy.

After all, Internet companies come to the film industry to engage in technology and introduce Internet thinking, which is fine.

Even if it fails, it is actually not a big problem.

But at this time, Ah Li made another trick. In order to expand the influence of big data movie strategy, she actually wanted to target it.

And it is also aimed at the group of big directors.

What big data movie strategy can replace the role of a big director once it is successful.

As a result, Ah Li thought, he was indeed very rich.

But in the end, no major director was willing to join Ali.

Why?

Because Ah Li's attitude is very problematic.

In fact, although there are many major directors in China, there are still many directors who are infinitely close to the status of major directors.

However, Ah Li's attitude made many well-known directors prefer to choose old giants such as Huaxin, Wansheng Huanyu, and Shengtang Jiuzhou when they collaborate.

Why?

Because God knows, will Ali come to sacrifice to the sky for greater benefit one day?

Other film giants engage in movies for profit, so every movie will follow the business rules and invest a lot of resources to gain more benefits.

This is a win-win situation for both giants and directors.

But Ali is different. Ali Media, the slogan that people shouted is that it will be fine if they don’t make a profit within three years.

Companies that are not short of money should be very popular.

But Ah Li has always had a core thinking of directing.

This has a lot to do with their Internet genes.

In the Internet industry, Ali often does this kind of thing. Most of the time, Ali likes a certain company, first invests, then erodes step by step, and finally swallows it. There is no problem.

But the problem is that Ah Li is quite unfriendly to the founding teams of these companies.

Ali's industry has become more mature. Now it can be said that the entire Ali Group can be played without anyone else.

This is the model of de-talent coreization.

This will prevent the company from losing talents and causing any major turmoil due to changes in people in a certain position.

So, they naturally used this model to Ali Media.

In fact, the film industry has a long history of core directorialization.

There is no way, the appeal of the big director is increasing step by step, and Wang Yifan pushed this model to the highest level.

It can be said that Huaxin looks rich and colorful, but this is based on Wang Yifan's Dinghai Spike.

Wang Yifan himself can be said to be Huaxin's core.

Although the other giants are not as outrageous as Huaxin, the directors of the content of Jiuzhou, the prosperous Tang Dynasty, are still, or have always been the great director Chen Hang.

Why did the light and shadow of the times spend so much money to win over Cao Meng?

In fact, this is the same.

Although without the great director, the light and shadow of the times are still the light and shadow of the times, and the Jiuzhou of the prosperous Tang Dynasty is still the Jiuzhou of the prosperous Tang Dynasty, there is undoubtedly a lot of weakness in terms of influence.

Influence is invisible and intangible, but it will seriously affect the confidence of outside investors.

Of course, it’s not just this problem. The biggest problem of Ali Media is that no matter which industry they are in, they hope to become the overlord level of the industry.

It is obviously difficult to become the overlord of the Chinese film industry and develop steadily, and they cannot have such good patience.

Because Huaxin will be the biggest enemy in front of Ali Media.

In the past, Ah Li's approach was to acquire it if it could not be replaced.

But Huaxin is impossible for Ali to acquire, because one of Huaxin's shareholders is Huaxun, an Internet giant that is no worse than Ali.

Although Huaxun is relatively moderate in investment, it is more inclined to strategic investment, rather than directly taking over like Ah Li.

Ali's doing this has a lot to do with their company's genes. In Ali people's opinion, they can do better than the original in any industry.

Therefore, we naturally have to annex the company and make the annexed company part of Ali's business empire.

Huaxun is different. According to Huaxun’s spokesperson, they believe that the understanding of this industry by people in any industry is not comparable to that of laymen.

Therefore, they are more willing to trust the original founding team.

Huaxun’s approach can be said to have brought great benefits to Huaxun. At least, many companies are not so worried about attracting wolves into the house when accepting Huaxun’s investment.

But on the contrary, I will be more vigilant about Ali's investment.

Because if you are not careful, you may be knocked unconscious by Ali with money.
Chapter completed!