The importance of a movie is unquestionable.

Any movie is no less than the content of the movie.

To give a simple example, awesome propaganda can turn decay into magic on the one hand.

For example, "Blair the Witch" is a contribution to publicity and marketing.

In fact, the movie itself, to be honest, is not as exciting as it is.

However, due to viral marketing, the film created the highest return on investment.

Of course, this so-called highest return on investment does not include the promotional and distribution expenses.

Similarly, a bad movie is often not good under large-scale publicity and marketing, and the box office in the early stage will not be too bad.

For example, the former "Fuchun Mountain Residence"!

Huaxin is responsible for the promotion and distribution of "Charlotte's Troubles". Huaxin's promotion and distribution capabilities are naturally not bad, and it is one of the best in China.

However, publicity and distribution require planning in advance, while publicity and distribution require money.

A movie, it is impossible to really spend money without restraint.

Making movies requires making money, especially commercial movies, so it is definitely impossible to really spend money randomly.

Therefore, the budget for the promotional and distribution fund of "Charlotte Troubles" is 50 million, which is actually not a small amount.

Of course, this is an early promotional budget. If the box office is good, it can be added. However, the early budget is very matched with the production cost of "Charlotte Troubles".

Almost reached a level of 1:1.

Normal movie promotion is determined on the one hand based on the production cost of the movie itself and the expectations of the box office of the movie.

Movies like "Blair the Witch" that win by surprise by marketing are only a few after all.

Generally speaking, in the country, the promotion and distribution budget of a movie will generally not exceed the production cost of the movie.

Therefore, Hua Xin in "Charlotte's Troubles" cannot really spend several times the cost of money to promote it at once.

But this is completely different in "Digital Kingdom".

The promotion between the two can be said to be almost crushing in "Digital Kingdom"!

Of course, this is also related to the different purpose and expectations of Ali Media and Future Star Media for this movie.

Other movies pursue return on investment, while "Digital Kingdom" does not pursue this thing.

Because, according to the current investment of Ali and Future Star Media, "Digital Kingdom" will be difficult to recover even if it is a small hit.

Although Ali Media and Future Star Media seem to have given "Digital Kingdom" promotional budgets not too high, in fact, that is because many resources are not converted into promotional costs.

You can see, on bus ads, trailers and posters for "Digital Kingdom".

You can see subway stations, train stations and other places with extremely high passenger flow in many big cities. You can also see advertisements related to "Digital Kingdom".

You can see many office building elevator video advertisements.

These are just offline hard marketing.

It can be said that offline advertising is already very exaggerated, right? But in fact, online advertising is even more exaggerated.

And there are tickets.

Ali Media and Future Star Media directly issued hundreds of millions of votes to "Digital Kingdom".

What is ticket reimbursement?

In the past, vote subsidies were not allowed because it was fraud.

However, in the Internet era and in the era of online ticket purchases, ticket subsidies have become a promotional method.

For example, if you buy tickets for 9.9 yuan, etc., do you really think the ticket price is so cheap?

In fact, this is just a way to make up for the ticket.

But Ali Media and Future Star Media can play like this, but "Charlotte's Troubles" cannot play like this.

Therefore, in terms of publicity, it can be said that "Digital Kingdom" almost crushes "Charlotte's Troubles".

No chance at all.

In fact, it's not just that.

In terms of topics, "Digital Kingdom" itself is much higher than "Charlotte's Troubles".

After all, this movie is naturally subjective.

In addition, three Internet giants promote each other, how can this be compared?

It's simply bullying people!

As the director of this movie, Wu Han can be said to be heartbroken.

But at the same time, he also has deep resentment and hatred towards Ali Media and Future Star Media!

It can only be said that "Kung Fu" encountered the right time, place and people, so it achieved an amazing box office of 3 billion, making Lin Tao reach the top in one step.

Become the true comedy king.

But Wu Han is the same, with the right time, place and people, but it is the opposite.

As for changing schedules?

Not that it can't be done, but because this movie itself is a former Shinkong invested movie, if the schedule is really changed, Ali Media needs to agree.

Of course, if Huaxin insists on changing it, of course it can.

However, Wang Yifan said that "Digital Kingdom" is a paper tiger, and such a situation is not a bad thing for "Charlotte's Troubles", but it is still a chance if it is done.

Why do you say so?

It is almost impossible for a movie like "Charlotte's Troubles" to exclusively occupy the schedule.

But "Digital Kingdom" is OK!

Because, many movies have taken the initiative to avoid "Digital Kingdom"!

reason?

It's very simple. Even if "Digital Kingdom" doesn't work, no one is willing to touch it.

But "Charlotte's Troubles" is different. This movie is a comedy movie. Although director Wu Han is pretty good, he can be said to be the bottom among the big directors.

So, such an opponent is not that scary at all!

But now, although "Digital Kingdom" is overwhelmingly promoting it, it almost crushes "Charlotte's Troubles".

But this must be based on the fact that "Digital Kingdom" itself is indeed a movie that the audience prefers. Otherwise, the current promotion may be able to achieve a good box office in the early stages.

But this depends on the fact that this movie is really awesome.

Because the audience is not fools, whether the movie is good or not, maybe some people will be cheated at the beginning and buy tickets because of advertisements and gimmicks.

Perhaps Ali Media and Future Star Media can control comments in the early stage, but the audience's reputation cannot be kept in check and cannot be controlled.

So, once the movie doesn't work, then the opportunity for "Charlotte's Troubles" will come.

What opportunity? Opportunities for exclusive periods.

And if there is a comparison, the advantages of a movie will be greatly amplified.

If some viewers choose, they will naturally choose better movies.

Of course, if "Digital Kingdom" is indeed powerful, then "Charlotte's Troubles", or Wu Han, can only admit that he is unlucky.

Because, by the same token, with the background of "Digital Kingdom", if this movie breaks out, it will definitely not stop.

Because Ali Media and Future Star Media don’t care how much money they can make at all. What they care about is the box office and the effect!

Therefore, good fortune depends on misfortune, and misfortune depends on good fortune.
Chapter completed!