1005. Big data first battle
"Actually, if the big data strategy can really be achieved, then I have a question: relying on big data to make movies, so who is more awesome in the end?"
After this question was raised, many people were happy.
Yes, big data is so awesome and can affect the shooting of movies. The primary contribution is big data. So the same ones are big data, who is more awesome? How to compare this?
"Just compare to the stars!"
"Yes, it seems that only stars are left, after all, directors and screenwriters have become tool people."
Of course, this problem will never be solved!
I have to say that big data can indeed play a very good role in publicity and distribution.
To put it bluntly, big data is data that is integrated through various behavioral habits, hobbies, etc. on the Internet.
Through these data, we can indeed understand a person’s hobbies and preferences, such as movies. The most basic data is this: a person often buys movie tickets for comedy movies.
That means that this person prefers to watch comedy.
But at the same time, if this person usually buys action-type movie tickets instead of comedy, then will he give up pulling this person into the cinema?
Surely not.
The role of big data is obviously not limited to accurately pushing movie advertisements to people who already like this type of movie.
For viewers who don't like comedy movies.
Big data will be based on the person's preferences in other aspects, such as through his shopping habits, through his usual habits of reading novels and film and television works.
It is possible to come to a conclusion that this person not only likes action movies, but also likes other things, such as things that have a sense of age or more nostalgic things.
Well, when pushing advertisements, big data will give different displays.
For example, some of the popular promotional images or themes of "Kung Fu" with a sense of time are pushed to this audience.
In fact, to put it bluntly, the most important function of big data is accuracy, but this accuracy is not one-sided accuracy, but can accurately push the content in the movie to this person according to a person's different preferences.
This is big data.
Big data does understand the audience.
At least it is difficult to do this if it is ordinary promotion and promotion.
Another point is that the push of big data is omnipresent. Some people may not like to watch advertisements, some people may not like to watch trailers, and they may choose to watch movies by friends.
At this time, big data may push a message to the audience that your friend is following the movie "Kung Fu".
This is the power of big data.
The promotion and distribution of "Kung Fu" relies on big data. Another point is, for example, where a certain theater is located, what are the preferences of the people here?
Then you can calculate based on the algorithm that the amount of screenings placed in this place can achieve the best effect.
For example, the promotional methods of binding, association, etc.
To give a simple example, for example, a person actually does not have any special film preferences, but he has a preference for a certain movie. At this time, big data can accurately find the common points of the two works, and then push them to the person in this way.
In short, what big data needs to do is to meet its preferences.
Even if it is not direct, it will be indirect.
To be honest, big data is indeed very awesome. Although big data can’t make movies and TV series, big data is indeed more effective, more efficient, and more cost-effective than traditional promotion and distribution!
The promotion of the movie "Kung Fu" is in full swing.
According to statistics given by big data, this promotion and distribution is much more efficient and effective than traditional promotion and distribution.
Lin Tao naturally smiled happily.
In fact, Lin Tao has always been quite frustrated. He is not young anymore and was able to direct and act on the big screen in his early years, but now he can't do it anymore.
Lin Tao has always been regarded as the comedy king in China, but although this name is big, Lin Tao himself has always had a great regret.
That is, although his movies are very good and very popular, they have always been high or low in box office!
Yes, although the lower limit is very high, the upper limit is not very high!
For example, for the current Chinese film industry, it is difficult to convince people to judge the big directors with a box office of 1 billion.
After all, there are many movies with a box office of over 2 billion, and the box office of top movies has exceeded 4 billion.
And what about Lin Tao? The highest box office is only over one billion.
This box office result is very good, but it depends on who it is.
Lin Tao was obviously unwilling to give up, so he was so concerned about working with Wang Yifan on "Kung Fu".
If any movie wants to sell well, promotion is also an indispensable part.
Although Lin Tao was also very powerful earlier, he had a big weakness, that is, his movies were difficult to get the full support of giants.
After all, you are not your own family!
But this time it was really different.
It is hard to say that Lin Tao and Wang Yifan’s cooperation is not to obtain resource support.
It's really hard to fight alone.
No matter how good a movie is, it is also difficult to get any high box office if you don’t have enough screening.
This is something we all know.
And now, it can be said that Lin Tao’s best chance to be truly king.
The King of Comedy naturally needs to have a box office result that matches it. Otherwise, someone would ask what is the highest box office of the King of Comedy’s movie?
It seems to be 1 billion, right?
I can't afford to lose that person!
At that time, there might have been many movies with a box office of 1 billion yuan a year.
Where did Lin Tao's old face go? Are you embarrassed to be called the king of comedy?
And this is the best opportunity.
Ali, Huaxin, Future Star Media, three giants with Internet backgrounds jointly operate "Kung Fu"!
And it is the beginning of the big data strategy, so there is no need to worry that Ali and Future Star Media will not do their best.
Not to mention Huaxin, this movie itself was also the main investor of Huaxin.
So, now it can be said that everything is ready, but the east wind is not available!
"Lin's comedy is coming again, and the box office champion of "Kung Fu" is scheduled for the scheduled time!"
"We will wait and see if "Kung Fu" can make Lin Tao the real king of comedy!"
"The three giants jointly released, "Kung Fu" has completed the last shortcoming, and Lin's comedy may be officially crowned!"
"Wang Yifan's mode has set sail again. Can "Kung Fu" continue the miracle?"
No company has a strong head-on battle with these three giants at this time. Even the prosperous Tang Dynasty, even the Huanyu, and even the light and shadow of the times, they are still silent at this time.
"Kung Fu" is coming soon!
Chapter completed!