Chapter 268 The Theory of Brand

Tai'an City means peace and prosperity for the country and the people.

The largest city in Yongzhou is not Yongzhou City where the state capital is located, but Tai'an City!

Because Tai'an City is the closest to Yongdingbo's fiefdom, its commerce is developed, and its population is huge.

And this city is also the closest city to Yangzhou. After passing through Anyi County, you can reach the boundary of Yongzhou, and not far away, you can reach Tai'an.

The journey was smooth and we arrived in no time.

In my mind, this is the first time Wang Kang has left Yangzhou. You can see the tall city gate from a distance, and people can go in and out.

There are two large stone characters on the door, Tai'an!

Seeing Lin Yuyan fidgeting, Wang Kang smiled and said, "Aren't you excited to go home?"

"Yeah," Lin Yuyan nodded.

From the time her father took her to the Earl of Fuyang's Mansion in March to the end of May, how could she miss two months?

But because Han Yuanzheng kept pestering her, Lin Yuyan was so annoyed that she never returned.

Wang Kang also understood what Lin Yuyan was thinking and said coldly: "This Han Yuanzheng really deserves to die."

"But I have fulfilled my promise and come to him personally. It depends on how he accepts the offer..."

As Wang Kang spoke, he seemed to remember something and asked again: "Yu Yan, do you know anything about the Yongzhou Chamber of Commerce?"

"Yongzhou Chamber of Commerce?"

Lin Yuyan said directly: "Of course I understand, because my father is a member of the Chamber of Commerce."

"There are chambers of commerce everywhere, but the Yongzhou Chamber of Commerce is a bit special."

"Oh? What special method?" Wang Kang asked.

Lin Yuyan added: "The Yongzhou Chamber of Commerce was established under the leadership of Han Yu. Han Yu was extremely powerful and domineering!"

"If he didn't join the Chamber of Commerce at that time, he would have to deal with others. Calling him a Chamber of Commerce would actually seem to be serving him. The first thing he would guarantee is his interests."

"He has done a lot of things in recent years."

"But as time went by, people became dissatisfied with it, but dared to get angry but dared not speak out. Some quit, and ended up being miserable in the end!"

Lin Yuyan said angrily: "At that time, he took a fancy to my shop business and wanted to take possession of it. My father didn't want to, so he ordered people from the chamber of commerce to jointly rectify it."

"But then you gave the agent of the purple silk to my father, so that you can maintain it..."

So that's it. Wang Kang nodded and said, "According to the information I got, Han Yu also used this trick against us this time."

"Jade, tea and other shops are having a hard time, but only silk women's clothing can survive."

"By the way," Lin Yuyan said again: "My father's letter the day before yesterday asked me to tell you that Han Yu seems to have started to imitate your women's clothing..."

"Ha ha!"

Hearing this, Wang Kang suddenly laughed.

"why are you laughing?"

Zhang Xianxian, who had been listening in, said, "You should be able to understand what kind of impact imitation has on you!"

"The advantage of your women's clothing is that it has various styles and novelty. If there are imitations and the price is lower, then..."

"And people don't know what's true and what's false,"

"Of course I understand this." Wang Kang said with a smile: "You couldn't have come up with this plan, right?"

Zhang Xianxian's pupils shrank and she did not speak.

Wang Kang didn't pay attention and said again: "Since I saw you, you have been wearing clothes from my Fuyang women's shop."

"Then let me ask you, will you wear imitations or genuine products?"

"I..." Zhang Xianxian paused slightly, not knowing what to say.

"You will definitely wear the ones from my Fuyang women's shop, not imitations, right?"

"So what?" Zhang Xianxian said a little unnaturally when Wang Kang mentioned the central issue: "I know, but that doesn't mean others will know."

"Before that, I have to explain a concept to you." Wang Kang said with a smile.

"What concept?"

"brand!"

"Brand?" Zhang Xianxian was confused. This was another word she had never heard before.

"Brand is a slightly abstract concept, like the image code of a product, an identification mark, a spiritual symbol, a value concept..."

Seeing that Zhang Xianxian was full of questions, Wang Kang coughed and explained: "Then let me put it another way, when you think of mirrors, which one do you think of first?"

"Huzhou Xue family." Zhang Xianxian responded, but there was something she didn't say in her heart.

After seeing Wang Kang's glass mirror, I'm afraid the Xue family's mirror is about to end.

"Xue Jiazao, Huzhou Mirror, this is your first reaction."

Wang Kang didn't know what Zhang Xianxian was thinking, so he asked again: "When talking about lobster, what can you think of?"

"Jinhu," Zhang Xianxian said directly.

"Yes, Jinhu lobster, the shrimp body is transparent and the meat is plump. It was often eaten in the royal palace."

Wang Kang asked several more same questions one after another, and Zhang Xianxian had a slight understanding.

Wang Kang smiled and said: "This is the brand effect."

"What I do is a brand. When it comes to women's clothing, the first thing people think of is my Fuyang Women's Clothing. The rest are garbage!"

Wang Kang said again: "Han Yu imitates women's clothing from my Fuyang women's shop. I can't stop this. And I'm afraid it's not just him, there will be many imitators in the future."

"But none of this can take away the fact that they are pirated copies!"

"What is piracy? Piracy is fake!"

Wang Kang said in a deep voice: "The women's clothing I make is mainly high-end. The ones you are wearing are very expensive, and those who can afford them are ladies."

"Do you think if they want to buy, they will buy fakes?"

"No, because you are a simple example."

Listening to Wang Kang's remarks, Zhang Xianxian looked a little unhappy. This was the first time she heard about the brand.

In fact, we see it every day, but this is the first time she has given such a thorough explanation.

There is no doubt that Wang Kang taught her another lesson.

This was also where she felt embarrassed. She claimed to know everything, but she did this repeatedly in front of Wang Kang.

Thinking about it, she added: "Then what if the imitations are completely similar, or it is difficult to tell them apart at all, then what should you do?"

"Originally, this is something I will announce later,"

Wang Kang smiled and said, "But now that we've talked about it, I'll tell you."

"What is it?"

"Ms. Zhang has been wearing my clothes. Have you ever noticed anything? Didn't you notice that there is something more than others?"

Wang Kang looked at Zhang Xianxian as he spoke, and he had to say that this lavender cheongsam looked perfect on her.

The concave and convex figure is perfectly highlighted.

"I didn't find the thing you mentioned." Zhang Xianxian felt a little unnatural when Wang Kang looked at her.

"On the back of your neck,"

Wang Kang said.

"Ah, you mean?"

Zhang Xianxian suddenly understood. She subconsciously raised her arms and stretched them behind her neck, "I also asked why you add this small piece to your clothes. Sometimes it's weird."

Such movements made her chest stand out even more, which made Wang Kang's eyes wide open.

Only then did Zhang Xianxian notice. He put down his arm in a hurry and glared at Wang Kang, "Rogue!"
Chapter completed!