Although Lu Dayou seemed serious and serious, I didn't dare to bet on him.

It seems that this matter will depend on my own wisdom in the end.

Of course, if he can really give me such a surprise, it will be good.

It's also considered that I have double insurance, so I didn't refuse on the spot.

...

"Qin Zheng, come to my office."

Early in the morning, I had just arrived at the company and before I could sit in front of the computer, Lu Yating showed off her creative director style and looked like she was calling me to talk.

I walked into her independent office.

She sat in the chair in front of the computer, looking at the computer screen, and I glanced at it. It was the proposal copy I just submitted about the new project Ai Shuijun.

She sat there, looked and looked, frowned, "You wrote the copywriting of this proposal?"

"Yes," I said, "I'm the only one doing this project."

"I think it's pretty good overall, but... isn't this slogan that is mainly promoted a bit too superficial?" Lu Yating said, "Depending on the sea of ​​flowers, the private villa of successful men always feels a bit dull."

I looked at her serious look and couldn't help laughing, "Do you really feel plain?"

"Yes," Lu Yating said, "It's not just plain, it's just a little confused. Why do you have to emphasize men's villas? Can't women live in them? And the most important thing is that there seems to be no communication about the advantages of the product. For example, the biggest advantage of this product is actually its area, a villa of more than 90 square meters, which is the most important thing. Ordinary people can afford it. If you want to live a bungalow, you will be more proud of it if you say it, right? But now this slogan doesn't show any reflection. I feel that customers will not buy it*."

She criticized my promotional speech, and it seemed to be very sensible, but it didn't sound so amateur, which surprised me a little.

"It seems you really understand a little bit." I smiled.

Lu Yating said proudly, "Then do you think I only rely on the relationship between Hua Guotian to do this position. Let me tell you the truth. Since I went to college, I will come here for internships every summer vacation, and I have also produced many works, such as the Mr. Hu series in Greensen, which are all my works."

"Oh, that really made me look at it with a bit of admiration," I said. "To be honest, although that work is a little simpler, the effect is still good."

"Do you think I'm just here to play tickets?" Lu Yating said proudly, "Then you are very wrong. I came here and took this position with a mission."

I was stunned, "What mission?"

Lu Yating said, "You don't have to know this. As a subordinate, the boss doesn't take the initiative to say it, can you ask around?"

I……

"When we work, let's discuss work. This promotional speech from Aiyishui County is recommended. I suggest you go back and think about it carefully. I will think about it too. Let's touch it again tomorrow." Lu Yating said in an arranged tone.

"No need." I rejected her at the time and said, "This promotional speech was decided by President Hua himself."

Lu Yating was stunned and said, "Don't use President Hua to suppress me. We are just a simple professional discussion now. Besides, is there no mistakes in what President Hua decided to do? Can't we question it?"

I just smiled helplessly.

"Why are you laughing at?" Lu Yating said a little angry, "Qin Zheng, I am now discussing the issue of new project promotion with you as the creative director. If you have any opinions, just say what you laugh at? What's funny?"

Seeing that she was angry, I felt even more helpless, so I said, "Okay, then let's talk as a creative person. I'll tell you why there is no need to change it, okay?"

Lu Yating glared at me, "I see how you can tell me about the flowers."

I smiled and said, "First of all, Director Lu, your criticism of my existing slogan is based on the premise that you still don't understand this project at all, so this criticism is wrong."

"Nonsense!" Lu Yating said, "Why don't I understand it? I have studied all the product information, apartment types and garden projects. If you ask questions casually, I will be the director for you."

I still laughed, "If we advertise, if we just rely on understanding these basic information to write, we cannot write a good advertising slogan. Don't be dissatisfied. I'll ask you a question, and I can guarantee that you can't answer it."

"You ask whatever you want." Lu Yating said.

"Do you know the target customer base of Aiyishuijun's villa product? That is, who is the product sold to?" I asked.

"Of course I know." Lu Yating said confidently, "The small-area products of 80 to 90 square meters are of course sold to customers who need it."

"Wrong." I said, "Customers who need urgent need not only judge the area, but also distinguish the total price of the house. The reason why customers who need urgent need buy small areas is because the total price is low. But this project is 17,000 per square meter, and the total price is more than one million. Which customer who needs urgent need spends so much money to buy such a small house?"

Lu Yating was stunned, "That's because there is something wrong with their product positioning."

"No, there is no problem." I smiled, "because, these products are sold to some special groups."

"Special group? What special group?" Lu Yating asked.

"Go back to the slogan you just said, deep in the sea of ​​flowers, the private villa of successful men, didn't you ask me why it is targeted by men, the answer is inside." I said, "Think about it, why should we point to men, and it is successful men, why did successful men buy a house of this area and combine it with privacy. I think you should understand the hints in this way?"

Lu Yating suddenly realized and said, "You mean, this is actually a house that a man bought for his mistress?"

"Of course," I said, "those mistresses often live alone. Houses that are too big seem empty. Houses that are too big cost are expensive and are eye-catching and easy to be discovered by the original wife. Therefore, such a small-area villa is comfortable and face-saving, and saves money. Why not do it?"

"Shameless!" Lu Yating couldn't help but curse, "You really do whatever kind of people do!"

"Hey, why are you scolding me?" I said in confusion.

Only then did Lu Yating realize that she had lost her composure, calmed down her emotions and said, "I'm not scolding you, okay, you can go and do it."

I was stunned, not understanding why she suddenly became so angry, so I walked out in confusion.
Chapter completed!