"...You should know that professional sports are actually commercial brands, teams are brands, players are brands, and likewise, coaches are brands."

"...The other coaches in the league are all old bones, without image or movement, and they are all amiable. They are not suitable for these. But you are different. You have your own advantages and specialties, and you should make full use of them. This is also a good thing for the team's future development."

"I know, I know, it's too early to develop a brand right now, so I need to make a long-term plan. I'm not asking you to participate in talk shows or something - but you have such abilities, why not use it? So, you need the help of an agent."

"The job of an agent is not that simple. It is not just to help you discuss contracts or sponsorships several times. A truly excellent agent should have a big picture perspective, he can make an accurate plan for you and then achieve the goal according to your needs. This is their profession."

Thompson made a long speech for nearly thirty minutes.

Lu Yiqi didn't have much room to speak, nor did he need it, because Thompson himself fell into memories. From the past, when he was assistant coaching, he remembered all the time when he took over the Green Bay Packers, about commercial operations, brand value, and team building... it was endless. Lu Yiqi just nodded and said that he was listening.

When leaving the office, Lu Yiqi was a little confused.

First of all, it must be admitted that Thompson was indeed thinking about Lu Yiqi. Although he also took care of the team's joint effects to a greater extent, he was more for Lu Yiqi.

It also contains some of Thompson's own selfishness, because he was the one who advocated Lu Yiqi to take the lead. If Lu Yiqi can get the support of the league and become a banner of the NFL, then no matter what the Green Bay Packers' record is, exposure and commercial income can be guaranteed, which also proves that Thompson's choice is correct.

But then again, Lu Yiqi really didn't expect that he had always heard that the team manager despised the players and coaches for not doing their jobs and delayed the game; now Thompson took the initiative to suggest that Lu Yiqi explore his own commercial value, which is surprising.

Thompson sincerely suggested that Lu Yiqi find an agent and plan the commercial brand value of "Super Archie", and start to take on some commercial endorsements, or star in some talk show programs, at least accept more interviews, so that more fans can understand him.

Whether it is true or selfish, Thompson's intention for Lu Yiqi is worthy of recognition, but... Lu Yiqi really hasn't considered it.

On the one hand, he has not reached such a level, so he naturally has not thought about it; on the other hand, Lu Yiqi lacks business acumen, and it is difficult for liberal arts thinking to be above commercial operations - otherwise, in his previous life, he would not have started as a reporter honestly and stayed in the news industry for most of his life.

The most important thing is that "becoming a professional coach" has occupied all Lu Yiqi's time and has no extra energy to think about other things.

"Business Value"?

Just hearing this noun, Lu Yiqi felt laughing and even a little funny. There was always an idea in his mind that "this has nothing to do with himself."

However, after calming down and thinking about it seriously, Lu Yiqi had different ideas.

Indeed, Lu Yiqi was not interested in his "showing out in public."

As a reporter, he clearly understands that while standing in the spotlight to enjoy cheers and applause, he must also bear the insult and curse under the shadow of the spotlight.

"If you want to wear a crown, you must bear the weight." Living under the spotlight is equivalent to exposing yourself to a microscope. The pervasive paparazzi and ubiquitous netizens can accumulate stress and burdens layer by layer. That is a pain that cannot be expressed by words and a torture that cannot be released by catharsis.

Lu Yiqi is not interested in this. He does not want his head coach's life to become complicated; more importantly, he does not want his parents to be involved. Lu Jiayan and Jiang Wenjin are honest petty citizens, and their peaceful lives should not be disturbed by his own dreams.

However, Thompson's words still brought more inspiration to Lu Yiqi:

A broker does need one.

On the one hand, agents can help Lu Yiqi plan his career, not to mention whether to transfer to the team, respond to the public relations crisis, find commercial endorsements, manage existing assets, etc. These jobs are all professional fields of agents. Professionals can bring Lu Yiqi more professional opinions, thus allowing Lu Yiqi to devote himself to his job wholeheartedly.

On the other hand, the agent can help Lu Yiqi realize his ideas and blueprints.

As an ordinary rebirth, what is the biggest advantage of being without the blessing of gold fingers and the shining of special abilities:

Predict the future!

If San Diego Lightning had known that Ryan Leaf would be injured so frequently and the ball players were so bad, would they still choose him with the second pick?

If the San Francisco 49ers knew that Tom Brady and Aaron Rodgers would later grow into the four elite quarterbacks of the future, would they miss it?

If the Denver Broncos knew that Tim Tibet was indeed a locker room time bomb that only knew Wildcat formations, did not pass or tactical manuals, would they choose to trade up and use the first round pick to choose him?

There is no "before I know" in real life, but Lu Yiqi has this "skill".

He now knows which quarterback can grow up, which wide receiver can emerge, and which defensive player can write history.

As the editor-in-chief of the sports version, Lu Yiqi is familiar with the development of the league in the next ten years. He is not only a pink college player, but also the career trajectory of many veterans. This is also his biggest advantage as a head coach.

Before this, Lu Yiqi ran all the way wholeheartedly just to become a qualified head coach, so he had no time to think about other things.

Now, Lu Yiqi has finally become the head coach of Green Bay Packers. Although the coaching position seems to be unstable, what will happen after a season is unpredictable for the time being; but Lu Yiqi finally has his own position and fame, and has quietly owned a small space in the league. So... can we start now?

Imagine that Lu Yiqi, based on his needs, conceived to select suitable players, and then perfectly create his own tactical system lineup, from the main player to the substitute, perfectly fits his own ideas. So, can he build a "dream team" like the American basketball national team?

Even if I just have a little brain to revise it now, my blood is already boiling.
Chapter completed!