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Chapter 355 Enlightenment

"Wait, I'll record it."

The fat man took paper and pen to record it quickly, and then asked in confusion: "But, I understand what you said about giving the contestants registration time. Because not all netizens go online every day, there is no problem with registering. However, giving those who have never been online, a period of time to practice and study, what's going on?"

“That’s natural.”

Yu Zehai smiled and said, "In our game hall, there are only two types of Doudi@zhu and Mahjong, right? So, let's do these two types of competitive competitions. But you have to know that whether it is Doudi@zhu or Mahjong, there are different rules and gameplay in each region. And our Penguin Doudi@zhu and Penguin Mahjong, we have our own game rules and gameplay. We are the game rules makers, so those veteran drivers need to learn our gameplay again."

"In addition, it is the game award. Doudi@zhu and mahjong are also counted, with the first, second, third and excellent prizes. Take Doudi@zhu for example. The first place is the first prize, and the cash Huaxia coins are rewarded with 300,000 yuan; the second to fourth place is the second prize, and the cash Huaxia coins are rewarded with 50,000 yuan; the 5-10th place is the third prize, and the cash Huaxia coins are rewarded with 10,000 yuan; the 11-20th place is the excellent prize, and the cash Huaxia coins are rewarded with 500 penguin coins."

"Wait, wait!" The fat man's right pen tip flew rapidly on the straw paper, and his left hand swayed, interrupting Yu Zehai's words, and asked, "Boss, there is no problem with your award setting, but, what's going on with this Penguin Coin?"

"Penguin coins are related to the user's stickiness, let's talk about this later."

"Yeah, you keep going!"

Yu Zehai rolled his eyes and continued, "Chess@Ball Competition, in addition to the Penguin pop-up promotion I mentioned before, you can also consider other promotional methods. Of course, I am not asking you to advertise. Although we are not short of that amount of money, we still need to save costs as much as possible, for example, email sending in groups; working with those mobile communication companies to send in groups of text messages. I think the cost should be very low, right?"

"That's right!"

Zhang Zhiwen nodded affirmatively.

Yu Zehai took a sip of tea and asked with a smile: "Fatty, you are half an expert, so how much do you know about the current domestic mobile phone market?"

"Mobile phone market?"

When Zhang Zhiwen heard this, he was immediately confused.

That's right!

There is indeed a mobile phone company in his family, which is half an insider in the industry. However, Tianhai mobile phones are just a manufacturer of mobile phones, not a mobile communications company. Yu Zehai suddenly asked his question, what does it mean?

He said in a confused manner: "Boss, I don't understand what you mean?"

Yu Zehai rolled his eyes and said angrily: "I mean, the mobile phone market is developing so rapidly, and Tianhai mobile phones are even more of a leader in the industry. Haven't you discovered anything?"

"That's true!"

Hearing this, Zhang Zhiwen nodded happily and said, "When it comes to mobile phones, my old man has been very proud of this time. Since the replacement of Tianhai Mobile Phone 2.0, in just a short time, my mobile phone has occupied the vast majority of China's market share and its interests are overwhelming!"

"Do you want Tianhai mobile phone sales to go up to the next level? Do you want Penguin QQ's user base to explode?"

Yu Zehai asked with a smile.

"Uh...what?" The fat man's shocked voice changed, and he was so excited that he stood up: "I think! Of course I think! Boss, what are the best solutions?"

"It's very simple. We cooperate with a mobile communications company to launch a customized version of the mobile phone!" After saying that, Yu Zehai took out a mobile USB flash drive from his pocket and threw it to the other party, saying, "I can't explain the specific operation of this in a few words. There is a document I wrote before, so take it to take a look."

"Thank you, boss!"

The fat man took the USB flash drive, plugged in the laptop and started looking impatiently.

...

"Damn! Damn grooves..."

While looking, the fat man screamed strangely: "Can you do this? Oh my god! Boss, how did your head grow? I really want to knock on your forehead to see. This wave of operations is simply unprecedented and unparalleled!"

"The Internet is an emerging industry, so we must think divergently, communicate more, think more, and think more." Speaking of this, Yu Zehai waved his hand and said, "The above are two simple and rough ways to improve the user base of Penguin Communication Software that I have provided to you. Of course, there may be other better methods, you should think about it yourself."

"Next, let's talk about how to improve the stickiness of Penguin users."

"One, open the Penguin level."

"The Penguin level is represented by stars, moon, sun, and crowns. For example, how long the user is online every day, how much experience can he gain, how much experience can be upgraded to level one, one star is level 1, and four stars will automatically become a moon; four moons are equal to a sun... Our mall shopkeeper should also have this level setting, right?"

"In addition, if the user is a Penguin member, he can also get an additional experience bonus of 10%.

"Penguin member?"

The fat man wondered.

"Penguin members will talk about it below."

Yu Zehai waved his hand and continued, "Second, open Penguin Coins."

"Penguin Coin is a virtual currency. The future concept has launched a payment system, so it's not difficult for me to do this, right?"

"This is indeed not difficult!" Zhang Zhiwen nodded and thoughtfully said: "Virtual currency is just a piece of code in the background. As long as you ensure that there are no loopholes that players can find, otherwise, once someone uses the loophole to brush a bunch of penguin coins, we will eventually lose."

"There is another point. Penguin coins and Chinese coins are 1:1. You can buy or exchange anything in the Penguin Mall, but you cannot withdraw cash!"

"clear!"

"Third, open the Penguin Show."

"Penguin Show only has personalized avatars. Our current avatars are several free avatars provided by the system. There are two types of personalized avatars, exquisite cartoon avatars; the second is the fashion in the shopping mall!"

“Fashion?”

The fat man stopped writing and asked in confusion.

"We should have this setting in our shopping mall. Clothes are divided into M, L, XL, XXL, XXXL and XXXL. Each size corresponds to height, and there is a difference between men and women, right?"

"Yeah, there are."

"Isn't that all!"

Yu Zehai spread his hands and said, "Penguin Show, in addition to supporting free avatars, it also supports paid avatars, that is, personalized cartoon avatars, and various fashions in shopping malls. You can imagine that if someone thinks his fashion avatar is very beautiful, then is it possible for him/her to place an order directly to buy a set of such clothes?"

"It must be!"

The fat man punched him violently.

"So, we can choose several representative brand fashions in the shopping mall. Of course, these brands need to pay for us. You should know, are we advertising them when we do this? And don't forget, how many active users do we have? That's a base of tens of millions or hundreds of millions of users!"

"clear!"

"Fourth, open a Penguin membership."

"Penguin members have a monthly and annual cost. You can set it yourself. Let me briefly talk about the functions of Penguin members. In addition to the experience bonus mentioned just now, the nickname of Penguin members and the words said in the chat box are red; Penguin members are automatically topped in the friend list; Penguin members can try all Penguin shows for free; Penguin members have a friend limit, an email capacity limit, and an increase in the capacity of space albums; Penguin members can kick people in the game hall, etc..."

"The above are some suggestions I put forward to improving the stickiness of Penguin users. More things need to be considered by yourself."

"receive!"

The fat man said happily.

Yu Zehai looked at the fat man who was happy and continued, "Let's talk about shopping malls."

"The concept of an e-commerce store is definitely a feat that has never happened before. For the mall, at least within three to five years, don't think about the profits. Be prepared to burn a lot of money in the early stage. For the mall, in addition to the promotion and promotion of Penguin Show I just mentioned, your personal publicity is the top priority!"

Speaking of this, Yu Zehai paused, looked at the fat man and asked, "I asked you to show off, give a speech, and promote the concept of online shopping. Have you done this?"

"Always doing it!" Zhang Zhiwen nodded heavily and said, "As of now, I have participated in the SME summit more than a dozen times and gave keynote speeches in more than 20 universities."

"Not enough! It's far from enough!"

Yu Zehai shook his head and said, "You have to think divergently. In the future, the speech will not be limited to those small and medium-sized enterprises, universities, and no matter what occasion it is, you must stick to it. Even if it is a park party, a subway, a banquet, and a variety of parties... Of course, the focus of this is the university, major universities across the country, and all universities, go and talk over and over again."

"Because, these students in colleges and universities are the most likely group of people in the world to accept Internet thinking. They have knowledge, ideas, and can quickly accept new things. As long as you explain the concept of e-shopping clearly, I fully believe that these people will definitely become the first batch of customers in our shopping malls!"

"Have you read the information, how many college students are there in the country this year?"

"Ten millions of people!"

"As such a huge potential customer base, I don't want you to pull it all over, as long as you can convince one percent of it, how much? Have you ever thought about it?"

"Do you remember what I said to you?" At this point, Yu Zehai stared at the fat man in a daze and said word by word: "The birth of new things has a process of understanding, familiarity, adaptation and acceptance. The length or not of this process needs to be guided by you, the 'creator of the times'."

"I suggest you look back and read more history books. The founder of your era is now a pioneer of the era of "shaking flags and shouting for revolution". You must convey Zhang Zhiwen's thoughts, Zhang Zhiwen's philosophy, Zhang Zhiwen's spirit, and Zhang Zhiwen's will to every public, and convince them to understand you, be familiar with you, believe in you, worship you, and follow you..."
Chapter completed!
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