"I learned from the report that Ins' creativity comes from you. I'm very curious. In fact, the outside world is also very curious. How can a tool like Instagram attract tens of millions of users in such a short time? Especially the source of motivation for less than 100 employees but can serve tens of millions of users and the reasons why people are addicted to it?"

Speaking of the extremely popular ins, Amanda looked at Arthur with a curiosity and a hint of admiration, asking him the secret to success.

"Yes, now everyone is looking for answers for the success of Ins, but I haven't seen any convincing explanation yet. Why don't you, the founder, give us two loyal users of Ins, answers, how about it?"

Lydia looked at Arthur with curiosity and expectation, and smiled and joked, "This won't make you embarrassed, right?"

"Haha, what's the problem with this?" Arthur held the champagne, took a sip, and showed a bright smile, pretending to be calm but actually pretending to be thirteen: "In fact, in my opinion, the success of the photo wall is not an accident, because it follows some simple rules like the more successful Facebook, finding potential opportunities, and making the product very simple.

Well, what exactly should I say... Let's put it this way, there are so many people in the world typing code, but only a few people can successfully match the code written by people with the user's mind. You should know that especially when the product involves changes in user behavior, the matching mental model will achieve twice the result with half the effort.

We do not have a thorough understanding of how people behave, at least not as much as we expected. This is not our designers’ own problem. The problem comes from traditional theories and models of human psychology. In the real world, the methods we have learned rarely help people design products that change behavior.

For a long time, traditional product design only requires good operation, meet user needs and users like it. However, my goal is to design for changing behavior, which means that the design goal is to help users do what they think but have not been achieved.

How to implement the design of changing behaviors?” Here, Arthur smiled at the two sisters who were very focused, pointed to his head and continued: “First of all, you need to understand how the brain makes decisions and how the process of making decisions affects behavior changes. Then discover the correct behavior that leads to changes, and design goals for you and users, design around this key behavior, analyze the results carefully, and improve the impact of the product.

There are many successful examples, such as Apple's Ai Crazy Mobile Phone, Facebook, etc., and this is often an innovation in advanced technology and interactive behavior. Of course, changing the original intention of users' behavior is to help users discover potential behaviors, rather than "creating" them in a new way."

Looking at the sisters Amanda and Lydia, with a serious expression of agreement and nodding, Arthur couldn't help laughing in his heart. Whether these two really understood or pretended to understand, his purpose had been achieved.

A major requires professional performance. Sometimes, the more professional the performance, the more respected and admired by people. No matter whether the audience can understand it, after a high-level professional trick, the little stars will be filled with yelling like Gay!

For example, now, Amanda's admiring and curious eyes have added some admiration to Arthur.

To be honest, Arthur Boling, a British aristocrat with a billionaire, has long become a person of concern in the entire New York socialite circle. For these socialite daughters, Arthur, who is young and rich and has a noble status, is definitely the most perfect rich son-in-law.

The daughters of the right age in New York have long been ready to take down Arthur, the diamond princess, into the noble castle, and become the real noble countess.

Arthur, who was left by the Hurst sisters and had a great conversation, didn't know that he had focused on many people on the scene. Some famous ladies looked at the Hurst sisters with all kinds of jealousy and resentment.

"You said it is too professional, but I finally understand why Ins is so popular. You have met the ideas and needs of us users, right?" Amanda said with a bright light of wisdom in his beautiful eyes.

"Haha, yes, user experience is the key." Arthur recognized Amanda with an extremely admired look.

"Haha, since user experience is the key, can I give me some suggestions?" Lydia said with a sly look at Arthur with a sly look in her eyes.

"Of course, any suggestions are welcome. Ins is just a road ahead. It needs to be changed continuously to keep going." Arthur said with a smile.

"The resolution, I have to say, the separation rate of photos taken with my mobile phone is really low. Why can't you upload photos of a digital camera?" Lydia asked, seemingly a little difficult.

"Haha, resolution is indeed a defect of our software, but that is because due to the hardware of the mobile phone, the quality of shooting with Ins can be said to be perfect under limited hardware conditions, especially the various filters, which can completely achieve the same technical level as DSLR cameras."

When Arthur heard that the question raised by Lydia was a flaw that was criticized by users, he couldn't help but smile and explained, "As for why the permission to upload photos taken by digital cameras is not open, I think the most attractive thing about the photo wall is that most of its photos are taken with Ai Cang mobile phones or other smartphones because it introduces equality.

In this way, you can see what kind of photos others can take under the same technical limitations. Photography technology is sometimes determined by the device, and sometimes it has nothing to do with the device. Knowing that millions of people use the same cameras and applications to take photos as you will inspire you to find ways to take photos more creatively. So, the three aspects of limitations, quality and audience are combined to make Ins very popular.”

"So that's it!" After hearing Arthur's explanation, Lydia suddenly realized, the smile on her pretty face became brighter, and her eyes looking at Arthur became brighter.

"Haha, after saying so much, why don't we take a photo and post it on Ins?" Amanda smiled like a flower, and her beautiful eyes flashed and suggested.

"Good idea!" Lydia also agreed with her beautiful eyes shining brightly.

"Haha, no problem." Arthur naturally would not refuse to take a photo with two famous sisters, not to mention that he still had the idea of ​​picking one or wrapping it around in his heart.

"Click--"

With the help of a waiter, the three of them stood together and took a photo with their mobile phones. Lydia, who took the phone from the waiter, held up the phone high, snuggled up on Arthur's shoulder very naturally, and took a photo that looked very intimate with a "click" again.

In response to this, Arthur only smiled gently and acted very gentle. Amanda did not give in too much. After taking a separate photo, he invited Arthur with a bright smile.

"Arthur, when do you have time? I'll take you to the Friendsoffinn organization to meet you. I think everyone will welcome you to join."

"I'll be free in the next few days, and I'll be very busy after the 13th. You know that I just acquired the New Jersey Nets and will start the draft soon, so I'll be busy." Arthur said with a smile.

"Then let's go tomorrow afternoon, how about it?"

"Ok, no problem..." Arthur accepted happily.

Looking at the sweet and bright smile on his cousin's face, Lydia frowned slightly, but she quickly stretched out and returned to her smile.

In the following time, Arthur's humor made Amanda and Lydia laugh continuously, and the laughter of the three of them made others pay more attention to the three of them in their positions. At the same time, many celebrities and daughters came forward to meet Arthur very generously and joined them.

In the end, Arthur had already formed a cheerful circle of seven or eight people. For these "demonic sluts" who obviously wanted to flirt with him, Arthur performed very elegantly and decently. While taking care of everyone, he also highlighted his closeness with the Hearst sisters.

"You're too obvious tonight, right? Have you really decided to take action?"

After the cocktail party, on the car back to Hearst Manor, Lydia frowned slightly, stared at the change of expression of her sister beside her, and asked unhappily.

Amanda reached out to stroke her golden hair, looked at Lydia's pretty face with a smile, and said calmly: "Why don't I take action with such an excellent man? Compared with the so-called wealthy 'princes' in New York, he is the real aristocrat. Is he very suitable for me in all aspects?

Why, do you want to dump your sweetheart male model and compete with me?"

Lydia narrowed her eyes slightly, snorted, and sneered: "The industry of the Hurst family is not so easy to inherit!"

"Hehe, I don't think his ability to create wealth and future industries will be less than that of Hearst Group!" Amanda replied with a smirk, then reached out to grab the shoulder of the somewhat angry Lydia, raised his eyebrows and said, "We are in the same group, you should help me. Besides, my chances of success in my attacks are much higher than that of you, right?"

Lydia rolled her eyes in anger, shook her shoulders and tried to break free from Amanda's entrustment, but she failed and said sneered: "He has a girlfriend now."

"Tsk, that little Tennessee girl? Don't joke, everyone knows that this young and rich count is just a play. Countess, not everyone can sit firmly!" Amanda mocked a little arrogantly.

"I'm very serious this time. Even the nouveau riche daughter can change her faith for the so-called rich second-generation business rookie. Why can't I take the initiative to catch this real diamond man?
Chapter completed!