"NetEase wants to learn Alibaba to name anime?"

Chen Feng looked at Li Nanjun and smiled and said, "What the hell is this?"

"Yesterday, internal staff revealed that the group will officially launch the new nickname system from 12:00 on the same day, and each employee must submit a nickname application in the system."

"Ding Lei's nickname requirements for employees: easy to read and remember, generous and decent, positive and positive..."

"It must conform to your ideal personality. You cannot use any words with the meaning of the elders or superior-level relationships of elders and sisters. You can start using them after approval by the supervisor, and will accompany the entire NetEase career of employees."

Li Nanjun joked: "According to their words, the nickname function is to promote simple and equal communication, and it is definitely not to learn from Alibaba!"

Chen Feng curled his lips and said nonsense. Ali has been nicknamed for more than ten years, but now you are just starting?

No wonder, unlike other industries, Internet companies that pursue innovation value stimulating their employees' potential to the greatest extent. However, as the size increases, all Internet manufacturers will face a dilemma of progress and decline...

We must continue to promote the flattening of management among tens of thousands of employees, and ensure that the team gathers combat effectiveness towards the same goal.

In the Internet industry, where the naming trend has a long history, employee nicknames reveal different personalities of different companies.

In order to dispel the hierarchy, Tencent followed the example of foreign companies and asked employees to give their English names. Everyone knows that Xiao Ma's English name is pony. There was a joke about "I don't know that there is pony in the group".

At Huawei, which advocates engineer culture, internal employees said that R&D personnel, regardless of their level, often call each other "jobs" as "jobs" and dozens of "jobs" in a business group are very common.

Baidu favors the name of "classmate". Perhaps the student's status is very important to Internet companies, and Baidu needs to hope to always maintain a spirit of curiosity and innovation.

Others called him...

Factory Director!

The name of Lao Ma is full of strong martial arts spirit, and he named himself Feng Qingyang, Zhang Yong Xiaoyaozi, Chief Risk Officer Shao Xiaofeng's name is Guo Jing, Chief Marketing Officer Wang Shuai's name is Bo Leishou...

Even celebrity employees have their own nicknames: Liu Tao is called Liu Yidao, Ouyang Nana is Nabi; Gao Xiaosong is called Nada Ji; Lei Jiayin is Alarai; He Jiong is called Xiao Ji...

Li Nanjun looked at the boss' disapproval, but when the originally subtle nickname culture was institutionalized, does the former equality and arbitrary still exist?

We are all young people. Originally, there are many names between superiors and subordinates. Even if we call each other, we call each other to get close to each other, and we don’t feel any seniority. Why do we have to choose a nickname?

I heard that before joining the company, Alibaba people theoretically have to give themselves a unique nickname. Once submitted to the system for review, they cannot be changed. It can be said that they are stricter than ID cards.

Now that the scale is getting bigger and bigger, taking a name that no one has used has become the first hurdle that no one has to overcome when they rack their brains.

Any good name must have been occupied by those who have joined the company early. The name of the nickname cannot be more than four characters. Generally, the name of the director can only be taken with two characters below the director. The name of the three characters is the level of a big shot...

What about the promised equality?

Chen Feng Pinkou Tea, if you say that big companies are doing this, it’s not idle. Why are Internet companies so keen to dilute their original names and names?

Nicknames are encouragement to employees. People often have no right to decide their names, but the nicknames they choose are mostly a reflection of their ideal personality, including their own strengths or vision for the future.

Lao Ma once pretended to say that 17 of the Eighteen Arhats loved Jin Yong's novels very much. For example, Guo Jing wanted to become a "big hero", Temujin wanted to become a "generation overlord". In "The Smiling and Proud Wanderer", Feng Qingyang, who retired from the world, is a master of swordsmanship who "betters moves with no moves".

For any group, name is also a powerful tool to shape identity. There is a real joke circulating within Alibaba: How to prove in one sentence that you have worked in Alibaba?

The answer is: I don’t know the name of my colleague after I resigned, but only the name of the flower.

Therefore, for the Internet industry, the most important significance of nicknames is to lighten the hierarchical colors and blur the boundaries of job ranks.

In the ever-changing Internet industry, "fast" is crucial to enterprises. How to ensure the agile evolution of R&D models while expanding in size?

The effective method in the past was to increase the management level, but in this way, the loss of information transmission would be very large and information would be easily distorted.

Now we are increasing the management range. When the management level decreases and the management range increases, the pyramid-shaped organizational form is compressed into a flat organizational form.

ByteDance, the youngest Internet giants, most admires a flat organizational structure, with only two major business lines: middle platform and front platform. Middle platform has three core functional departments: technology, user growth and commercialization, which are responsible for retention, new recruitment and monetization respectively.

Under such a system, ByteDance's middle-end department can independently be responsible for the creation, retention and monetization of a product. The front-end department only needs less than 10 people to form a small product team.

Of course, it also tests the skills requirements of programmers very much. Engineers need to have strong self-driven abilities, not just focus on technology, but also need to participate in the business.

This is why the people coming out there are more valuable!

"I think flat management will inevitably lead to huge pressure on employees, and because the concept of job rank is unclear, it is common for everyone to be self-righteous."

Shen Feng concluded: "ByteDance's ability to achieve flat management is also related to the company's relatively young and is still in the development stage. When the company enters the mature stage and the business falls into peace, will the concept of hierarchy return?"
Chapter completed!