"Anti-Shell Alliance?" Chen Feng looked at Bao Fan and said with a smile: "Not it?"

"Since Zuo Hui and Beike completed a capital bet, this so-called anti-Check alliance has formed spontaneously and opposed exclusive dictatorship."

Chen Feng saw the big bald man with serious face. Beike went public two days ago, and soared by 87% overnight, with a market value of 42 billion US dollars.

Last year, revenue exceeded 46 billion yuan, a year-on-year increase of 60%. In the first half of this year, it increased by 39% year-on-year, making it the most beautiful baby in the real estate industry.

Of course, the money burned behind the rapid growth is a considerable amount, including the contribution and compromise of 42,000 real estate agents and 456,000 brokers across the country.

Thinking of this, he said: "As Zuo Hui said in his letter to shareholders, Beike will continue to enter new industries and use the platform to transform and upgrade traditional, heavy, dirty and tiring businesses."

Chen Feng smiled and said, "This is obviously a response from his old rival 58.com, and even cross-border players of Alibaba and JD."

Bao Fan and Chen Feng clinked glasses of wine and reviewed: "In just two years of establishment, they hurriedly entered the 22 trillion residential service market to make money. Such an anxious attitude and practice of going public must have deep-seated reasons."

"In 15 years, Lianjia's financing reached 12 billion yuan, but the shareholders who were eager to seek wealth raised the company's valuation to more than 40 billion yuan. At that time, Zuo Hui was under great pressure to go public. According to the agreement, Lianjia would complete its initial public offering within 5 years after the B round of delivery date, that is, 21 years."

"Otherwise, Lianjia will pay about 17 billion to shareholders at a return price of 8% per year!"

Bao Fan sighed: "Betting is the biggest pit of entrepreneurship, and I don't know how many people die on it. What's more, Lianjia is following a vertical self-operated model of heavy assets. If you want to go public smoothly within five years and create enough brand value before the growth ceiling arrives, you must evolve into a platform model with light assets and more money-making ability."

Chen Feng nodded, saying that Lao Zuo was also a tough guy, he launched a new platform to open up to real estate agents and brokerage companies. In 2018, Beike Real Estate was launched and began to conquer cities and land.

To say that the gameplay is not complicated, it means that the property information sharing is combined with Lianjia's management model. The online property information is like snowflakes. The Lianjia's management structure accumulates snowflakes into a snowball. When Beike's house search requires the snowball to grow bigger and bigger until it enters the capital market.

For example, if you recommend an agent to join the Bei Series, you can get a subsidy of 3,000 yuan. This brutal and poaching style has rapidly expanded its scale. It now covers 100 cities, and the platform has 235 brokerage brands, covering 38,000 offline stores and nearly 400,000 real estate agents...

Only by rushing to go public and using a huge profit cake to fill the appetite of the brokers under the shell, can internal negative factors and external public opinion be temporarily calmed down when the betting agreement becomes real money.

It’s hard to stop and take a breath!

They are all old worlds, and there is no need to say much about the ups and downs of the past. Bao Fanpin said: "Ensure the country and fight against foreign countries at the same time. Since the first day of Beike, the 58th Army under Yao Jinbo has fired fire at Lianjia and Beike, and even joined forces with several real estate economic companies, developers and platform service providers to launch a 100-day encirclement and suppression of Beike."

"In addition to the old rivals who want to kill the danger in the cradle, those cross-border players with greater traffic, capital and platforms, such as Alibaba and JD.com, are targeting the huge profitable housing service market."

"There is no way, who made the domestic real estate industry a long-tail market measured in billions?"

Chen Feng thought more deeply. No matter who wants to leverage this biggest cake, he must rely on the power of the platform. Zuo Hui, who founded Lianjia and Beike, has this ambition, but he cannot get the traffic or technical support of strategic shareholders Baidu and Tencent. Therefore, only by accelerating the listing can he obtain more resources and players.

On its own large platform, it is capable of using strong leverage to compete with its opponents, which may affect the game rules and interest patterns of the existing housing market.

"The most urgent thing is Lao Yao. Beike was founded because Lianjia wanted to resist the monopoly of 58.com. Its model will have an impact on 58.com's business model."

Bao Fan joked: "The enemy was not killed when he was weak. When the enemy successfully came ashore, he would get a chance to breathe in the context of the decline in the external market environment, and then..."

Chen Feng refused to comment. He had never felt anything about 58, and his royal bomb was beaten to pieces!

In fact, I was still too greedy and announced that the port fee would be increased by 30% to 50%, which completely triggered the joint boycott of intermediary alliances including I Love My Family, Lianjia, and Mai Tian.

All intermediary companies use the removal of all their properties as a threat to fight against the monopoly of traffic to reap their own profits.

Who gives you the courage to be enemies of the world?

As a result, people's shells identify the pain points and charge transaction fees. Only when they make money by completing transactions can they make money. They strive to display real housing information and prices and promote rapid transactions between buyers and sellers.

This will make it more motivated to conduct in-depth investigations on real estate information and improve services in the transaction process. First, it is vertically deepened, and then the path to building a platform horizontally.

"Beike is both an athlete and a referee. First, give the property to its own son first, Lianjia and Deyou. In the system, if an intermediary other than Beike, Lianjia and Deyou are allowed to complete the transaction, the big boss will have to give it to others, and he can only charge 8 points of platform fee."

"It just hits the pain point of 58, but at this stage it is still resource integration. If Beike builds the largest real estate transaction network, it is likely that it is just the next Yao Jinbo, and there is no essential difference."

Bao Fan predicted: "Unless Beike can really reduce the information gap between buyers and sellers in the future, and use the scale advantage to reduce costs and increase efficiency, and improve the experience of buyers and sellers, we can only find our own path."

Chen Feng shook his head, who can tell the future exactly what happened?

In the huge and complex housing service market, Beike, who is only two years old, takes the lead and enjoys the dividends of Internet real estate. It seems to be incredible, but also has become a thorn in the eyes of many platforms.

In the past two years, early brand owners have repeatedly exposed the problems of platform overhead brands, malicious tilt resources and empty talk of empowerment and support.

In terms of open-sourced businesses, Beike New House signed an exclusive exclusive agreement, that is, only Beike brokers can sell to the outside world. Although they will give a deposit, the pain of losing channels is greater than short-term benefits.

Online and offline, from housing brands, developers to intermediary institutions, those small and medium-sized enterprises that do not recognize the Bei-based gameplay, plus several platforms under 58 Group...

All the crises hidden under the favorable situation of Shell's listing are Bao Fan's so-called Anti-Shell Alliance, where the enemies are waiting for an opportunity to accumulate a blow.

Not to mention Alibaba and Jingdong are eyeing each other.

Too exciting!
Chapter completed!