Before Dong Xiuwen could leave, Ding Wei hurried over, and behind her was Jia Jia who was red in front of her?

After sending Dong Xiuwen away, Chen Feng said curiously: "What happened?"

"Just just released news from CCTV, and called out his name to criticize all kinds of food broadcasts, probably..."

Seeing Jia Jia's face full of grievance, Ding Wei explained for her: "Maybe she will be banned after the food broadcast!"

Chen Feng frowned, waved his hand to let the two sit down, looked at Jia Jia's pitiful little face with pear blossoms and rain, and comforted him: "Don't worry, have you started to transform?"

"But..." Jia Jia took a deep breath, held back her tears and said, "It's easy to accumulate so many fans, and I'm waiting to watch me have dinner and chat every day, not to mention the company..."

Chen Feng waved his hand and interrupted directly: "Don't consider the company. If you take a step back, you really want to ban the food broadcast. Can't we afford to support you, a little girl?"

"That's it!" Ding Wei encouraged him, "The worst thing is to transform. If Keer and us are here, what are you afraid of with the boss?"

Chen Feng opened the news and saw what was going on in person?

It turned out that the Big Eater Food Broadcast was criticized by CCTV for saying that it misleads consumption and is seriously wasted. In particular, a screenshot of the banned food broadcast show with the theme of eating more food has caused the question of whether the Big Eater wants to be cold and has been widely discussed by netizens.

A stone stirred up a thousand waves, and the two voices of the good seal and the loss of happiness filled major social networking sites.

On the one hand, after several years of development, Big Eater Food Broadcast has a stable viewing group, and many audiences are happy to get a decompression experience from various Big Eater videos and enjoy psychological comfort.

With the help of short videos and live broadcasts, the big eater food broadcast has risen rapidly in the past two years. It has been distributed in large quantities on platforms such as Bilibili, Douyin, Kuaishou, and Xiaohongshu, forming a complete commercial link.

But on the other hand, many pathological food propagation behaviors have also been born with the development of this field. Problems such as binge eating inducing vomiting, fake eating tricks, and strange food attracting eyeballs frequently occur.

Jia Jia asked with red eyes: "Actually, as early as March last year, People's Daily had named and criticized the big eater Mizijun, Duoyi, Hongjie and other food broadcasts. At that time, many big eater changed their names and temporarily avoided the limelight..."

"This time CCTV called again, is it really impossible to eat broadcasts?"

"As soon as the news came out, many big eaters followed the trend and have begun to delete videos that were suspected of wasting food, such as @ Xiaoma, a food blogger who claims to be the most tycoon on the Internet, secretly deleted many of the former videos."

Ding Wei analyzed: "The platform also responded in a timely manner. Now when Douyin and Kuaishou searched for keywords such as "cash broadcast" and "big eater", there was a conspicuous prompt of refusing to waste immediately."

"Boss, do you think the big eater will be blocked?"

Chen Feng looked at Jia Jia's expectant gaze, pondered for a moment, and said to the truth: "I feel that the future of simple food broadcasting is not optimistic!"

Seeing Jia Jia slapped her mouth and quickly continued: "But as one of the top traffic, the food broadcast will definitely not be bad!"

"What do you mean?" Jia Jia's eyes lit up, as if she grabbed the life-saving straw, and said anxiously: "Eat less in the future?"

Chen Feng smiled and said seriously: "We must transform, simple and crude eating can no longer work."

Seeing Jia Jia thinking, the little girl is not the silly white sweet back then. She has a professional team of 20 or 30 people. As the top Taobao food broadcast IP, she has tens of millions of fans and big vs...

If you calm down, you will definitely figure out all the problems, not to mention that you have decided to transform yourself.

There are many kols with more than one million fans on various video platforms. In the era of diversified self-media, the videos posted by Big Eater are no longer just simple and crude, but are presented in different expression forms based on the public's viewing needs.

Thinking of this, Chen Feng concluded: "Although you always eat in front of the camera, you can actually be divided into different levels."

"Now what you do every day is just the most common way of presentation. With your talent and hard work, it depends on your meals to be delicious. Is it right to accompany everyone to have a meal?"

"Ker is taking another path, through popularizing the sources, effects, prices, etc. of food, as well as presenting the restaurant's decoration style, signature food, and dining atmosphere..."

"Use professional knowledge to tell fans what is good... why is it delicious... where to eat it..."

"There are also evaluations. They will evaluate the current popular diet products, such as Cha Yan Yuese, Naixue, McDonald's new products, etc. Order more than a dozen flavors at a time, and taste them one by one, facing the new consumer economy. As a drug tester, they will help users choose suitable diet products, which has relatively more popular science."

"Finally, I cook myself, cook myself, and the selling point is cooking skills, or rare and weird ingredients, right?"

After saying something, Jia Jia nodded repeatedly, and Chen Feng sipped the tea ceremony: "Will it definitely cause food waste? In fact, it may not be. For example, in some short videos about one minute, the complete enjoyment process will not be presented."

"For videos that are not intended to satisfy the audience's desire to vent, they can be edited to present the food from existence to non-existence. For videos that have a large amount of ingredients but do not take empty food as the result, they can be processed in the post-processing."

"Although there are only two or three people enjoying the food in the video, after the shooting, was the rest wiped out by all the staff?"

"Hmph, a few rat shits ruined the porridge!" Ding Wei said indignantly: "On the surface, the more you eat, the more you eat, but in fact, you vomit while eating. Especially the one named mini, she is simply a green tea bitch!"

"You are right, it's because those people don't taste delicious, so..."

Chen Feng looked at the two girls who shared the same hatred for the enemy and secretly laughed at him. How many of them are like Jia Jia’s talent?

After CCTV calls it, in order to survive, the platform will inevitably strengthen management in this field. If the situation is better, corresponding standards will be issued to try its best to control the occurrence of waste of food.

At the worst, it may be one-size-fits-all, and all food videos that appear large amounts of food and enjoy the character do not match them are all classified as waste food and are not allowed to be published.

Let’s put aside the issue of wasting food, the reason why food broadcast videos like big eaters are popular is that they have certain social entertainment value and public needs.

In the first half of this year, food live streaming has become a new trend for Taobao foodie brokers, with over 1.6 billion people squatting on food live streaming, with sales increasing by more than 400% year-on-year.

With the influence of emerging marketing methods such as short videos, internet celebrities, and celebrities selling goods, food has become a curious product. After a series of topics such as taste, efficacy, and price, its attractiveness is infinitely magnified.

Contemporary people are prone to face huge pressure in life and work. As human nature, eating naturally has the effect of alleviating stress. Especially the food broadcast of big eaters, which not only satisfies the public's curiosity mentality, but also achieves the effect of venting through sensory stimulation.

In fact, there is no need to make a fuss. The development and promotion of any industry are pros and cons. As for food alone, from the traditional educational method, wasting food is bound to be shameful.

In order to promote video effects and economic chains, some disadvantages are inevitable. What the platform needs to do is to control the extreme behavior of throwing away food in large quantities after posing for photos.
Chapter completed!