"Zhang Chaoyang really wants to sell Sogou?"

Chen Feng looked at the latest news and couldn't help but smile, and he really agreed with that sentence...

Money is the father!

I still remember that there was a line in Feng Xiaogang's New Year's movie "Big Stars" in 2001: I set up a website called Sogou, and they are Sohu and Sogou, and they are all searching for their own.

Unexpectedly, a company called Sogou was born two years later?

Coincidentally, it still belongs to Sohu's subsidiary?

Unfortunately, Sogou and Sohu were both in harmony for a long time, and even employees did not think they belonged to Sohu at all?

After enduring today, Zhang Chaoyang finally made up his mind to sell it?

"Once the transaction is completed, Sogou will become a private wholly-owned subsidiary of Tencent, and all American depositary receipts will be delisted from the New York Stock Exchange."

"Last week, a series of personnel changes were experienced. Chairman Zhou Yi resigned directly. In addition to the founder Wang Xiaochuan, other major changes were basically made!

After listening to Li Nanjun's introduction, Chen Feng was not surprised that he even changed his boss, so what else can he not change?

It is said that the cooperation between Tencent and Sogou has actually been a long time, and the cooperation comes from Tencent's once broken search engine dream.

In 2003, when search engines were at their peak, Tencent also launched a search business, and it spent a lot of money to quickly poach three Google executives. I don’t know how many secretly I dug up Li Baidu’s footsteps.

Rumor was that Soso Poachers' salary was too high, which caused joint appeals from other Tencent business departments, and they all went to Xiao Ma's president's office.

Unfortunately, the huge investment did not get the return it deserves. Soso, which was in full swing, was only a flash in the pan in the market. It was dismembered in 12 years, and executives resigned one after another, losing at least a few billion.

The product positioning is unclear, poaching people everywhere leads to chaos in management and lack of core leaders...

After the failure, Sogou picked up a big leak. Tencent directly injected 448 million US dollars, becoming Sogou's second largest shareholder, second only to its old boss Sohu.

It is said that it is capital injection, but it is actually to use Soso business, Sogou input method and other related businesses to Sogou. It can be said that Sogou has a team of Tencent Soso, and its internal personnel and business contacts may also be one of the reasons for Tencent's acquisition search.

What's more, Brother Ma gave Sogou a lot of autonomy and had almost no business control. He only sent two directors, Liu Chiping and Chief Operating Officer Ren Yuxin, to Sogou. Wang Xiaochuan and Zhang Chaoyang still maintained their original status.

Godfather is so heart-warming,

How can the love between a real father be?

"It's better to leave early, that is, Zhang Chaoyang is reluctant to let go. If I'm going to sell it, I'll sell it!"

Chen Feng joked: "Sogou and Sohu's bones have not matched each other since the beginning. Sohu logic is a portal and a strong media, and Sogou's open attributes are incompatible with it."

"In 10 years, Alibaba has invested in Sohu. Although the two have not cooperated substantively, they finally restrained Zhang Chaoyang at the capital level, allowing Wang Xiaochuan to find a path of independent development in the cracks."

"It's not easy to stay until today before letting go!"

Li Nanjun smiled like a flower. No matter what, this dog is also a listed company on the New York Stock Exchange. As soon as the news came out, the stock price soared by 50%!

Although the input method tool accounts for more than 60% of the market and holds 500 million mobile users, search and search-related advertising are still the main sources of company revenue.

Unfortunately, my debut was at its peak. Profits have slowed down in the past two years and the stock price has dropped by one-third, so...

Chen Feng Pinkou Tea has no choice. Compared with the hard-to-money input method, search is indeed a model with very strong monetization capabilities in the Internet. In the domestic search market, whether it is PC or mobile, Baidu still occupies a relatively monopoly position.

In recent years, we have entered the mobile era, and other giants have the opportunity to share the food search market by creating their own ecology. Looking at the rise of Toutiao, Wang Xiaochuan has already realized it.

Although we have joined forces with Tencent to provide WeChat with search technical support on the site, as a technical provider, we cannot actually bid for rankings or commercialize keyword advertising in its content pool.

To put it bluntly, it is to retreat to the second line and escort the penguin who is also late.

Founder Wang Xiaochuan is not a loss. Not only can he cash out, but he can enrich the scenes after the transformation can provide Sogou's search and AI differentiated play and imagination, provide more traffic and shells, provide a larger scene and stage, and is committed to search based on semantic recognition, visual and even augmented reality, accelerating the transformation of traditional search.

The most helpless thing is Zhang Chaoyang,

For Sohu, who holds the only trump card, the old man's evening scene may be even older and have nowhere to rely on.

Li Nanjun understood the boss’s idea. After experiencing the early storm, search engines have been silent in recent years, and the market began to cause some turmoil last year.

For today's giants, search engines are not just ordinary tools that can only sell advertisements to make money, they can divert traffic to each other with their own businesses.

For example, intelligent search can accurately push its own platform and products. The usage habits formed by search also help retain customers. Users use searches to generate a large amount of data, which can help understand market demand points...

ByteDance's Toutiao Soso officially launched on the Android app store... Alibaba looks to the future and set up an intelligent search business department to launch quark search...

Tencent naturally dares to stay idle, and search within the WeChat ecosystem. The videos are from Kuaishou, the Q&A is from Zhihu, and the products are from JD.com...

This time, it was no longer the helplessness of nine years ago.

Instead, it aims at besieging competitors and establishing its market position.

Zhang Xiaolong’s WeChat traffic is awesome, but after all, it’s just a bunch of people.

At this time, Sogou became a key card, which can provide Tencent with off-site searches, and the content resource browser can undoubtedly stimulate greater business imagination.

After all, it is still benchmarked against Alibaba’s smart ai, which is a big trend in the next twenty years!

Chen Feng suddenly showed a smiley expression. In addition to business considerations, it was not ruled out that Brother Ma would take revenge on his own and wanted to use Sogou to fight against Zhang Yiming.

I remember that in May 2018, Zhang Yiming posted a circle of friends, which was: Celebrate    small   ess, and then said in a sentimental tone: WeChat’s excuse to ban, Weishi’s plagiarism and transportation could not stop Douyin’s pace.

Brother Xiao Ma responded directly under Zhang Yiming's circle of friends: It can be understood as slander!
Chapter completed!