"Thanks for your hard work!"

Chen Feng finished reading the framework agreement of Sheshi European IPO. Although many details need to be discussed further, he was basically satisfied.

"That's good." Edward vented his breath and was satisfied, and it would be worth his hard work over the past few months.

"So?" Chen Feng saw the Perfume Prince feeling relieved and joked: "Next year will be a real rich man. Do you feel proud at home?"

"Hahaha!" Edward couldn't help laughing, and I have to say it was really a bit!

Compared with other giants who go out to sea, luxury time is smooth sailing. After all, they are at the highest level and serve the top tycoons in the pyramid. Faced with the domestic luxury jewelry market of hundreds of billions or even trillions of dollars, why don’t Europeans lick it quickly?

"Actually, Europeans are very stingy!" Edward smiled and said, "The world has warmed recently, and it can be so hot there in summer. Many families are reluctant to buy air conditioners."

"The subway and trains are often criticized for air conditioning failures. Last year, high temperatures swept Europe, German fans were out of stock, and shopping malls of all sizes were crowded with summer vacationers."

Chen Feng laughed loudly and read an industry report that the usage rate of household air conditioners in Europe is far less common than that in China. It only accounts for 6% of the global air conditioner market share, while the United States accounts for 23%, and the domestic market is easy to 35%.

Thanks to Gree and Midea.

"Take Paris as an example, air conditioners and outdoor units have a minimum of 800 euros, and the installation fee is 1,500 euros, which has not added the high electricity bill..."

Prince Edward is obviously a living person and complained: "Don't think that developed European and American countries are all birds of feathers in front of spending money. If these countries get stuck, they may even bother the old ladies."

"In many famous British film and television works, not only do they rarely use air conditioners at home, but they are even rarer in TVs, right?"

"Yes, not only do they save air conditioners, but they simply don't even watch TV in order to save money!"

Chen Feng was drunk. If you want to say that young people have Internet access, what are the elderly doing nothing but sleeping?

"There is no way. All local TV programs in the UK are charged. Even if you only watch them for a short minute, the corresponding TV program payment list will be sent to you immediately."

"For them, watching TV is a very useless expense. I don't understand why I have to spend 7 euros per month on a non-essential thing. It's better to spend it on buying beer in a bar to watch free TV."

Edward took a sip of coffee and continued: "Don't think that the British have always been the responsibility of rational consumption. Even the French, who are known for their sensibility, have traditional concepts that adhere to the concept of money that is prepared for the rainy day."

"Every summer, almost half of the people stay at home instead of on vacation. It is not cheap to go to restaurants. Most families cook their own meals, and even many of the supplies given to their babies are bought on second-hand websites."

"Anyone who has been in France for a while should often hear locals pointing at something and complaining: It's so expensive!"

"Germany and the Netherlands are even more famous miser, with high national savings rates and eating as usual. Price levels are even cheaper in European countries: cheap supermarkets, convenient hotels, and discounted items."

"When I was watching various Mercedes-Benz, BMW and Ferrari cars compete in competition, I went to the streets of Germany and the Netherlands. The tall man liked to drive small cars, basically all of them were small Toyota Citroen."

"Especially, I like to drive manual transmission cars, which have low fuel consumption, energy-saving and environmentally friendly, and money-saving. Otherwise, I will ride a bicycle, and there are many handsome men and beautiful women in Dutch bicycles."

Chen Feng shook his head, saying it sounds good and it is environmentally friendly, but saying it is not good and it may be really stingy?

"Guess what this is for?" Edward showed a photo and said, "The scientific name is flessenlikker."

"To put it bluntly, the Dutch invented a special bottle scraper to clear the last drop of yogurt or jam in the jar..."

"Bottle licking stuff!"

Chen Feng secretly thanked that Luxury Time was in the country, otherwise it would have been ruined.

"Belgium, known as the heart of Europe, drives to Germany every two months to purchase, and cheers to neighboring Luxembourg..."

"For the Swiss, who are so expensive now, fortunately, with France's Haute-Savon and Ontario, more than 30,000 Swiss people rushed into France for various consumption every night..."

"Especially Genevans, who work in Switzerland during the day and sleep in France at night, secretly live a transnational tax evasion life with high wages and low costs in order to evade taxes..."

"Every year, I'm so annoyed that I'm so annoyed because of garbage."

Chen Feng nodded. France, the Netherlands, and Switzerland, their ancestors started with agriculture. These people gradually moved from poverty to prosperity, and gradually cultivated their virtues of working pragmatically and being prepared for danger in times of peace.

It's different from the Americans with zero deposits.

pour     vivre    heureux,    vivons      cachés

To live happily, we should keep a low profile and live a life.

People always seek to find a comfortable balance between savings and spending. Do you think Europeans are stingy?

In fact, in some aspects, it is not necessarily the case that the concept of consumer culture varies, and it is just a subtraction of life.

For example, IKEA made a good sample for selling simple, and its founder Inval was called the most economical person in Sweden by the media.

Go out and take the bus, take the economy class, take the second class car, hold a lunch meeting with the management at the food stall, stay in the cheapest hotel, bargain at the vegetable market, spend only $12 on haircuts, drink cheap whiskey...

More and more young people are beginning to advocate a new concept of consumption - experiential consumption. What they buy is experience, not things.

I would rather spend an experience that makes them feel pleasant, such as traveling around the world, learning a skill you want to learn, enjoying a top ballet or opera performance, or trying a diving, rock climbing, skydiving, or even tasting a Michelin-star cooking...

Break out of your comfort zone and seek a new world.

Because experience and experience can be integrated into our life journey, products will never be possible.

Of course, I have experienced great wealth and prosperity, but now I feel like I am returning to the natural world. For China, it will take a long time to educate, so take it slowly.

Sending Edward away, Sheshi Guang will basically be able to become its third listed company in the first half of next year.

Compared with the United States, European Securities are more conservative, with stricter threshold review, but the risks are much smaller.

Especially for luxury jewelry, you have the most consumer-friendly group of people in the world. They are not only buying, buying, but also a one-stop attitude towards life that can be eaten, drinking, and having fun.

In addition to Mysterious Lord, he is also the second largest cash cow, with a net profit of billions of dollars a year. This is what it means to be small and beautiful!
Chapter completed!