So far, the five projects have basically focused on first-, second- and third-tier cities. In addition to the village Lehe Nong Radio Media, which is planned by Wanli Media, it is also a blank for sinking.

Needless to say, the millions of winners are the hottest knowledge and skills, the blue ocean of future vocational training, and the only way for young people in small towns to enter into big cities.

Luxury time is not good with trendy people, and the positioning is obviously different. The forced melon is not sweet.

It’s really interesting to think about it, but it’s only three to five years later. Even the city hasn’t even settled.

Unlike the familiar first- and second-tier urban environments, the streets of the sinking market are mixed with the smell of earth. Not only bicycles, private cars, motorcycles, and tricycles are common on the roads, but also the mainstream...

It is usually only a dozen minutes away for young people to go to work. The stores on both sides of the street are mainly husband and wife stores. Chain stores and medium-sized supermarkets are rare, and roadside stalls can be seen everywhere...

In this uncultivated land of hope, the different ideas, cognitions, lifestyles, work and rest habits of 1 billion people are worthy of being reconstructed and recreating a new world.

Chen Feng has several understandings about the sinking market, first in the travel field, first in automobile trading, and second in new energy vehicles.

When you go to the county town to observe, you will find that the cars running on the road are actually not bad. Especially in small places, you would rather have a broken house at home, but you should tighten your belt and buy a car that is not embarrassing.

Because others won’t come to your house to see it, but driving in the village is very proud. This is the vanity and competing heart in human nature. The smaller it is to the county town or even the village town, the more serious the comparison situation will be.

What is the biggest dream of upgrading consumption among residents in rural and urban areas?

It's just a car.

They yearn for a decent life like people in big cities, owning a four-wheeled car.

Therefore, cars are still a huge unmet market, and they are far from penetrating enough to counties, towns, and many car-related businesses will continue to appear.

Especially for new energy vehicles, the biggest obstacle to urban promotion is the problem of mileage phobia. In first- and second-tier cities, you can easily commute to work and commute for dozens of kilometers, and there is no charging station on the road. Who is not anxious?

This obstacle exists fundamentally in counties and towns.

The place is small, and you can run for seven or eight days with full charge.

You said charging is inconvenient?

Who doesn’t have a big yard?

Urban real estate giants and domineering properties?

Dead!

Besides, new energy will inevitably be a major trend in environmental protection in the future, and the country is not stupid, otherwise what will be the annual subsidy?

Then there is the issue of elderly care, which is also a field that Aunt Pang has paid attention to. Because of the process of urbanization, many young people are separated from their parents in space.

Young people leave their hometowns and go out to explore. About one-third of the permanent residents in the county are middle-aged and elderly people. This proportion may increase to 50% in the next five to ten years.

When I went out, I was in the fields. The elderly gradually disappeared with the migration to the county town by farming. The elderly could only sit in concrete houses, turn on the radio, TV, nap, and spend day after day...

In the future, there will be at least 300 million to 400 million elderly people in the sinking market, and a large number of them do not have children around. How should their spiritual needs be met?

How to solve their pension problem?

This is an self-evident social issue of importance and urgency, and it is also a huge opportunity for entrepreneurs.

An industry that requires national policies to be guided by, and social forces to implement it. Focusing on food, clothing, housing, transportation and spiritual life, there is a chance that there will be a huge market for companies with 10 billion US dollars.

The third is catering. Not to mention industry celebrities like Haidilao, look at Heytea and Naixue, are they trying hard to squeeze their heads into the third, fourth and fifth lines?

It is even very difficult for well-known catering and tea brands in first- and second-tier cities to sink to county towns. Their brand awareness and consumption habits are completely different from those in first- and second-tier cities, and they are completely different from each other. The successful operation experience of first- and second-tier cities cannot be directly copied to the sinking market.

The greatest core value of chain catering brands lies in the output of the same standard for indicators such as dishes, taste, and food safety. However, when you come to a small place, it is easy to cause serious disagreement due to management radius problems!

This is also a reflection of Chen Feng's belief that the sinking market must focus on companies, focusing on services rather than assets. For the business formats that exist in a large number of husband-and-wife stores, the forced franchise model may be a solution.

localization!

The more you sink the market, the more consumers pay attention to localized tastes and localized services. Haidilao originated from Shudu. It was only 25 years after its establishment that it opened its first hot pot restaurant in Chongqing, facing the test of the hot pot capital.

This is also the biggest challenge for the future Zhenwei and Keer!

The consumption of hotels in the county is also very different from that in first- and second-tier cities. The first category is local individual tourists, mainly visiting relatives and young people in love. Some people who are idle will also open a room to play mahjong and cards; the second category is businessmen who travel on business trips; the third category is a small number of tourists from other places.

The users are completely different. The main customers of hotels in first- and second-tier cities are travelers, but around the county town, the travel proportion is only about 20%, which mainly relies on local consumption.

How to obtain localized flow?

Second, it is similar to the catering track, with different management radius. Hotels are an industry with heavy management and heavy standardization. If the chain in the middle is long from the national headquarters to the prefecture-level area, many management problems will emerge one after another.

...

Education is still the biggest gateway to achieve class leap.

Parents hope that their children will become successful. The more they are in towns and counties, the more they hope that their children can go out. From the perspective of human nature, the education space in the sinking market will be much larger than that in first- and second-tier cities.

Therefore, it is the top priority to develop course products and refine the granularity of knowledge points. The business model should start with a small number of self-operated teaching points, polish the product and improve the standardized teaching system.

In the future, it will definitely be a combination of self-operated online teaching to output management and open franchise.

...

Finally, there is big retail, which is now 40 trillion yuan in scale. Alibaba, JD.com, and Pinduoduo have a combined total of about 8 trillion gmv, with the three giants accounting for 20%.

And their growth is limited, with a maximum of about 35% already over.

In other words, at least 60% will occur offline in the future, which is 24 trillion yuan. The ratio of first- and second-tier population to third- and fourth-tier population and below is about 3:7. To put it bluntly, the retail consumption track of the sinking market in the entire offline scenario is about 70% of 24 trillion yuan...

16 trillion!

A total of six Ali!
Chapter completed!