"Wu Xiaobo has failed?"

Ding Wei smiled and said, "Last night, the well-known financial writer Wu Xiaobo made his first live broadcast and sales show, but was exposed by 21tech. A certain brand involved in the live broadcast had a 600,000-bit fee, but the actual transaction was less than 50,000!"

"I only sold fifteen cans of milk powder for a long time?"

Chen Feng curled his lips, why are you a financial writer joining in the fun?

What level do you think is not a bit conscience?

No matter how big the tide is, it will fade away. I see who is not wearing shorts!

"I heard that someone asked Xiao Shenyang to live broadcast a few days ago and sold a liquor. He had more than 20 orders that night, and 16 orders were refunded the next day."

Ding Wei smiled and said, "Fortunately, she is very righteous and has refunded all the pit fees."

Chen Feng was a little surprised. Even if Xiao Shenyang was out of date, Weibo was still a big v, right?

"There are more and more things like this. Last month, Ye Yiqian broadcast live, with more than 900,000 people online, and more than 200 tea leaves were sold only ten sets?"

"Only WeChat brands can afford to have a high pit fee, and only the cost of goods can be at least 20% off to make money."

"For e-commerce products with relatively small profit margins, profits can only be made by reducing the quality of the product itself. Small companies are basically competing for live streaming and selling goods. The single pit fee is too expensive and cannot bear it, and they dare not gamble."

Chen Feng nodded. E-commerce live broadcasts have entered the red ocean. There are problems with the product efficiency and industry standards of this model, and it cannot meet the expectations of all parties.

The popularity of live streaming of Internet celebrities can actually not escape the basic business rules, that is, large enough traffic, low enough discounts and accurate customer groups.

I was curious to open the replay and watched it twice as fast as possible, and I can only say that I deserve it.

Two major reasons for the failure of the live broadcast debut: one is personal performance, and the other is product selection logic.

I always feel like I think I am reflecting on the whole game. You think he is actually showing his muscles. You think he is not sincere. He is really nodding and bowing: "Blame me, blame me, blame me."

The audience was like a thorn in their throats.

Those who come up and call people in the live broadcast room shouldn’t they call them baby?

Were we not here to buy things, but to listen to the class?

Five hours, the product selection is abundant, Taobao live streaming official traffic support, 8.3 million views, professional partner assistants, frequent transitions, brand founder introduced, worthy of the word "scheduling".

Before preparing for the war, it claimed that ten companies sent executives to specially meeting to introduce products, including Skyworth, Yongyi, Dr. Bei, Skg and the chairman of Street View Car...

Chen Feng turned off the video, and those who have drunk beer will know that there is bubble when you pour the wine, right? But you can’t say there is no bar just because the bubble is too big?

Luo Pang failed to start a business and owed others 600 million yuan. He has been playing live broadcast for half a year and is almost turning around. Do you think live broadcast is not profitable?

The reason for such a big bubble is that this wine is better and you won’t pour it. To put it bluntly, these later celebrities did not actually come to live streaming to sell goods, but came to take advantage of the situation to rob.

Many people think that selling goods is selling goods, but this is wrong. For ordinary internet celebrity bloggers, selling goods is selling goods, and for celebrity bloggers, selling goods also has the meaning of advertising.

One is pure advertising and the other is legal order brushing, which is better than price reduction and dumping. From this perspective, merchants may not be fools, and they still have some profits.

Of course, blood loss is still a blood loss. If you are not a big brand, don’t play this kind of money-burning game. The one who really sells goods is actually Weiya, whose pit fee is only 35,000 yuan, but it can bring sales of one or two million yuan.

In Shen Feng's eyes, live streaming is so popular, and it is essentially a poisonous thing to integrate product and effect. The brand feels that the brand cannot evaluate the effect, so the product and effect are put together to combine product and effect. The same way, the advertising fee can be used to collect and sell goods is definitely much better than simply investing in brand advertising?

This idea is to use Rolls-Royce to move. Do you think you can move?

It can be moved, but isn't it cost-effective?

Celebrities originally saw that they were five or six people, and they all claimed that they had strong fans, box office appeal, and market appeal. As a result, they were immediately beaten back to their original form as soon as they came on stage to sell goods?

How can you meet people in the future?

Who is asking you to advertise?

Therefore, it is still very restrained to really come out to sell goods on the front line. Either choose a guaranteed platform, and then use it to protect the talented players like Viaya and Li Jiaqi.

In fact, I have specialties in the profession. They are just not professional in selling goods. Everyone is interested in celebrity brands... It is the feeling that she uses them too... What level of brand can invite what level of stars? What kind of celebrities endorse what level of brands...

Instead of just selling it to me, the celebrities!

The effect of high-end brand is subtle, and it is the sound that sounds silently when consumers face product selection one day. What kind of product and effect is fart.

A brand is a brand, a tone, a level, and a driving force for transformation.

The effect is the effect, it is traffic, price reduction, incitement, and routine.

This is the difference between long-term and short-term, brand and traffic. Rolls-Royce can certainly move, but if you really use it to move, it is actually a kind of harm to the brand.

Live streaming sales originated from grassroots, and it can even be said that it originated from Kuaishou. Do 80% of the celebrities who sell goods come from there?

Since last year, many big brands and celebrities have come in and then the market has flooded and the bubble has begun to overflow, destroying the overall environment.

When everyone finds that celebrities are really easy to quit by bringing goods, the basic situation of popular people is still there, and they can still continue to carry goods...

Just getting more and more professional.

For example, transforming from a public domain traffic platform to a private domain traffic sales, it simply turns into a TV shopping, and then using its offline sales power to bring users to live streaming.

Although it cannot achieve an effect of over 100 million or even hundreds of millions, there are always millions, which is also a good sales channel.

The final result is probably that live streaming sales will become a standard configuration like the company's official website or official Taobao store, and the bubble is squeezed out and becomes an ordinary sales channel and model.

History has proved that any new model becomes popular, in fact, there will be a lot of people singing opposites to reveal the secrets. It seems that this is the realm of a liar and deceives everyone.

The facts are not that simple. Although some celebrities and celebrities have greater influence and voice in selling goods, the backbone of the shipment is still ordinary people who cannot see them.

Accept more popular things, find the logic rather than the inside story, deeply understand its gameplay, find channels that suit you, and finally get your own profits.

In the short term, business is traffic.

In the long run, it is a brand.

Ding Wei was very relaxed. With Keer, Edward, Hu Fang set up his own business, Aunt Pang, Sister Liu, started an internal business, and now she has died in name only.

For Wanli Media, which has successfully acquired a backdoor, the rules of the game have been turned upside down, and there is no need to work hard. As long as the other business of the group develops steadily, the stock price will rise even if it is lying down.

That's so awesome!
Chapter completed!