"Hot searches have been blocked?"

Seeing the boss surprised, Ding Wei explained with a smile: "Just in the day when she was thinking about her life with a hot search, her bright eyes were forced to open for business on the homepage for seven days, and the melon-eating crowds in the whole world seemed to have stopped rotating."

Chen Feng shook his head. He rarely paid attention to this hot search, but he suddenly disappeared one day...

It's really not very adaptable!

"Fortunately, the hot topic push of other apps on the mobile phone has not missed too much excitement for the people who are watching the hot topics. But I always feel that there is less atmosphere, so that the people who chase stars and watch hot topics will be missing a public square that can "look at the group high and vent their excess energy."

"Especially after there are no hot searches, Weibo is really "no taste"!"

Ding Wei enjoys the happy time of chatting about gossip to her boss every day. The only one who has such treatment in the entire group was Li Nanjun. After all, she is in charge of tens of billions of dollars, and is about millions in minutes.

Now because of Wanli Media, I can chat with my boss for more than half an hour every day. I don’t know how many people are envious and jealous of this highlight moment. Walking anywhere in the company is the focus of attention.

Chen Feng felt the excitement of the little girl and was secretly funny. The elders who first followed her to fight the country turned into CEOs, and Keer Edward even became partners.

Seeing his subordinates being alone, he felt particularly accomplished. Ding Wei's personality is still a bit soft. She is not as bold and experienced as Li Nanjun, nor is she as good as Song Yun, but she is basically capable of talking to a media person.

CEO doesn’t have to worry about specific matters. As long as the general direction is good, some professional talents will be in trouble, otherwise the boss will be exhausted long ago.

"At the beginning of the news of the suspension, Weibo's stock price fell by 3%. Relying on the marketing account on Weibo's hot search industry chain, the navy and the so-called suppliers went completely crazy."

Ding Wei is self-aware and always keeps her true nature in three words. Since the boss likes to listen to gossip, then keep this acre of three-point land, as for the others...

Master Shen still uses others to guide the country?

Since we talked about this topic, Chen Feng asked: "I heard that hot searches can be operated internally?"

"Hehehe, as long as you know someone inside, you can spend one less money on the hot search package!" Ding Wei joked: "It's easy to spend money or not. As long as any celebrity's Weibo post praises her face, her legs, and her ability to wear them, she will definitely buy it."

"First of all, the price of buying hot searches is very weak, it depends entirely on background and relationships. No one can make a quotation of one million casually. As long as you can find the right person, you can get it for 100,000 yuan!"

Chen Feng curled his lips, the moisture was too great, right?

"After all, there are a few who spend money to buy hot searches, and they are trying every means to do hot searches, so the knowledge here is very great."

Ding Wei said mysteriously: "In addition to the commercial hot searches marked with the blue "recommended" that can be bought directly, if brands want to be on the hot search, they often need to use operations and planning to achieve it."

"Whether it is a celebrity, film and television variety show, fast-moving consumer goods, cosmetics..."

"No one can escape."

"We also have a hot search for specialized team operations. Although there are not many people, they are all elite."

Ding Wei said proudly: "We are all old martial arts companies that have been through the battlefield for a long time. Each of them has a unique set of rules, which is the core competitiveness of operations."

Chen Feng is a little funny. To be fair, he has basically never paid attention to Wanli Media. The A-share market has been soaring for more than three months after it was listed, and its market value has exceeded 8 billion...

Unfortunately, it's RMB!

Three melons and two dates are not even as good as a fraction of the million winners. At most, it is a channel for the group to speak out in the future, and the traffic will not flow to outsiders.

"First of all, we must determine a hot topic, either use celebrities as gimmicks to attract fans and watch directly. Or use public issues that can make the people who eat melons high as their signboard. After users enter, they find that it is an advertisement and achieve the goal of the brand."

"Then determine the big v marketing account matrix. As a supplier of content strategy, 4a will provide a channel communication plan to Party A when formulating a communication plan, such as which large accounts to invite, how many accounts to ask for, and how much budget to spend..."

"After the plan of the financial backer's father is confirmed, the advertising company will ask these accounts to prepare specific content, such as speech."

Ding Wei took a sip of tea and continued: "When it was time to reach the list, all the big Vs that had been contacted in advance were fired at once, which sparked the first wave of popularity, covered the topics, and washed the list well."

"At this time, the most test of a team's skills is the most important thing. Whether or not one can grasp the melon-eating crowd's pleasure is the most important topic. I think the topic of abnormal knowledge, causing trouble and taking advantage of the popularity is the most likely to be on the hot search."

Chen Feng nodded. For any Internet company, algorithms and operation sets are core secrets.

Even if you spend money, it is not easy to poach. What kind of competition agreement... patent protection... layered authorization encryption...

"Now the circle is full of fish and dragons, and there are all kinds of birds in the forest."

"Countless water troops claim to be programmers who go out on Weibo. In fact, they do it by frequently browsing a certain keyword in large batches of ordinary accounts. The quotation is only tens of thousands, and they are specially used to cheat rookies who don't know how to do things."

"Weibo is not stupid, and Sina is the former Big Three. This low-level gameplay is not enough to be used to be nine times, and the money is wasted."

Ding Wei said contemptuously: "If you fail, you will blame the Weibo review mechanism, and if you succeed, it will be attributed to your own credit. You will be searched through the navy channel, and you will be cheated everywhere. You can't find a place to reason."

Chen Feng read a research report. Last year, the official Weibo quotation for the public reached 650,000 yuan for four hours and 1 million for 12 hours.

Of course, you can talk about it. It is easy to get a 60% discount in the end, and long-term funders are even more welcome.

Advertising revenue exceeded US$500 million in the first two quarters of this year. If it weren't for this money-making cow, Sina would have died long ago.

How can you eat alone in this kind of thing?

What are TikTok, Kuaishou, Bilibili, Zhihu and even WeChat?

There are various hot list functions, and many products are even higher than Weibo, but their hot list presence and influence are still not good.

This is the classic expensive time accumulation. People are used to watching operas on Weibo... and are also used to being influenced by the agenda settings of hot searches on Weibo... As long as the habit is formed, the behavioral inertia is very terrible.

But in my opinion, although users are active in listening, their business efficiency is very low, only one-quarter of Twitter and one-thirteenth of Facebook!

"How long has it been since you discovered that Weibo has incubated a popular kol?"

Ding Wei smiled and said, "The Kol and Internet celebrities who have become popular in recent years have almost no exception. They have become popular from short video platforms such as B station, Douyin and Kuaishou. Then they open an account on Weibo, and then continue to rush into the hot search list to break the circle."

"For short videos and live broadcasts that are in the hot spots, Weibo does not lack action. As early as the 16th 16th Investing in a certain live broadcast, Weibo strategically invested in a certain live broadcast, but the result..."

"The Weibo story that can directly be launched in 2017 can send short videos is not much behind TikTok, but it's a pity..."

"The traffic pool with a daily active users of hundreds of millions of dollars has not yet produced any of the top internet celebrities?"

"Every day, the celebrities' family affairs are still the trivial matters, and they are fighting again and again..."

Ding Wei complained like a tiger and took a breath and continued: "Fortunately, celebrities and internet celebrities still haven't given up on Weibo, especially hot searches."

"Whether Zhu Yi or Li Jiaqi speaks out regularly and frequently. If you want to use the spread of social relationships, your voice can be heard by more people."

"Major Internet content platforms also attach great importance to Weibo. There are often clear requirements for rushing the list in all operating briefs."
Chapter completed!