Chapter 303
In the end, Mr. D, who had never spoken, revealed the secret of heaven: Why didn’t you ask others for your opinion before adding?
It's like the so-called advanced on-demand,?
?
If you are like Luxury Time, you will clearly mark the price from the beginning. If you have money, you will be able to enjoy more awesome services...
Will you sue in a free and worry-free manner?
So the strong,
Often die of arrogance.
Of course, we can also understand the pressure of the three major platforms losing tens of billions of dollars every day. Even if the bat is not short of money, it is not good to say it?
There are more and more choices for the financial backer father, and more cost-effective fields are emerging. Isn’t it only three or five years since I switched from TV to platform?
Who can guarantee that he can live well in the next five years?
Even industry giants are walking on thin ice, carefully testing the bottom line of users. Once they find new profit points, they may even break up. As long as they can make money, they will love whoever they love!
At the beginning, it wasn't overwhelming.
Are you used to it now?
As soon as this hole opened, it seemed like seeing Gulu in "Lord of the Rings", and after seeing the advanced on-demand printing ability and user growth ability...
It’s like rubbing a ring and shouting my precious!
Even if you really drink poison to quench your thirst, who would be willing to give up this magical ring?
After two cups of coffee, Ding Wei finally returned to the topic: "A major event happened in the public account circle these two days. The Da V Zhidao Academy, which ranked first in culture, was banned."
Shen Feng was stunned. Shouldn’t the mysterious king ranked first in the public account?
Seeing that the boss was interested, Ding Wei continued: "This number has a lot of weird remarks, such as Lu Xun being illiterate, rocket technology comes from the monkey who is flying in the sky, etc...."
"It is such a public account that makes a living by rumors and is almost a cult that has firmly ranked first in the cultural list."
"Compared with these tricks that confuse the public, I have seen many teams that are serious about content and steadily doing original works have disbanded one after another. The reason is very simple, and they can't support themselves."
This situation was long as Shen Feng expected. Any industry will return to rationality after the initial surge in dividends. The market will decide who can survive?
This will not be the first or the last one, especially in the past two years, the overall traffic has declined, the frequency of using Moments has decreased, the decrease in advertiser budgets and the impact of video...
The official account has fallen into involution.
"The first type is to advocate that the official account is dead. When the old model is impacted by the new model, people always jump out and shout that xx is dead. For example, what is 4a is dead, kol is dead, and e-commerce is dead..."
"But the facts proved that 4a was not dead at all, and Kol still made a fortune."
Ding Wei laughed: "Those who shouted that 4a is dead and kol is actually the butt determines the head, and in the new wave of koc, so they must shout out something."
"People who complain about the death of the old model all day long are often rookies who have just entered the new model. They are as fierce as tigers when they are in the middle of the game, but they are not humans on both sides."
"The most disgusting thing is the idiot who is dead calling the official account. The reason is nothing more than short videos or long videos to get away with users' time to watch the official account, and various calls on everyone to jump into the blue ocean of videos as soon as possible..."
"You run away, they can survive, that's that simple!"
I have to say that after more than three years of starting a business, Shen Feng has become more and more convinced of a view: Awesome people are awesome in everything they do.
This is the difference between ideas and vision!
Professional talents are high-quality resources, but managers are the ones who can truly exert the maximum efficiency of talents.
"So my point is: it's not that the official account is dead, it's that your official account is dead!"
Ding Wei said seriously: "The decline in traffic of public accounts is a natural state, but the top accounts are still alive, which fully proves that it is your ability to not do well."
"The latest data report shows that 88.5 �
"In addition, the number of hits on the screen this year has decreased significantly. For example, the reason why Lukewen and Half Buddha, who rose last year, are regarded as dark horses is also compared to the overall environment becoming colder, not to mention that not everyone is Lukewen and Half Buddha, right?"
Chen Feng nodded, Lukewen did not pay attention, but Banfo did have extraordinary features.
He is a risk control expert. He has been deeply involved in the Internet and finance for more than ten years. It doesn’t matter whether he or she has seen money or not. At least he has seen more than 95% of people, right?
Then you can also use funny and easy-to-understand,
This is amazing.
How many people who are watching the screen all day long are dedicated to research?
Just listen to the fun!
Seeing that the boss was expressionless, Ding Wei now knew that the mastermind behind the most awesome mysterious king in the public account circle was actually the boss?
All were shocked at that time!
However, when I think back on all kinds of magic, I quickly accepted it. After all, this should be a big problem for those who can predict the box office.
"Although I appreciate the original, I have to say now..."
"When the dividends reach their peak, the best way to grab each other's users is to increase the update frequency."
"After all, popular products are hard to come by, and sometimes the author doesn't know why they are popular!"
Ding Wei said: "In contrast, relying on explosive liver to maintain daily active users, it is more realistic to find out which article will touch the public's pleasure points and then soar into the sky."
"Now people who want to be public accounts can all have creative abilities and writing skills backwards. Continuous output and update frequency are the king!"
Chen Feng smiled, so how many successful public accounts can be seen are fighting alone?
Almost all of them are team operations. After 2018, it is basically impossible to rely on personal power to write public accounts and then take on advertisements and earn some external blocks.
What's more, a single official account cannot meet the needs of a team or a company. A mature creative team will inevitably make a matrix, incubate more accounts, and strive to receive more advertisements.
In fact, I have thought that the official account is a very unique platform from the beginning. If I regard it as a tool to record life, it is obviously too heavy compared to Weibo, Xiaohongshu, and Douyin Kuaishou.
Meeting a weird thing like Zhang Xiaolong is a bit unkind and it means treating everything as a straw dog.
But this completely laissez-free content distribution model is not necessarily the best, because the user's favorite content is gossip and edge balls, which is human nature.
In the process of continuous inversion, a batch of inferior accounts have been eliminated, but more of them are small and beautiful, but they are dead...
Readers are the most dishonest and want to show their tastes as much as possible in front of others, but it is another matter to be happy to see what they are willing to see in private.
One of the compulsory courses for self-media is to take the title. If you interview 100 people, more than 90 of them will say that you hate the title party, but the facts have proved that the title party has a good effect.
Look at Mi Meng, there are so many people scolding, but are there more people watching?
A sensationalist like Zhidao Academy, you know that it is full of conspiracy theories, but they are ranked first, at least at the operational level...
They are the leaders in the industry!
Chapter completed!