"I think Simba's greatest success is that he played the two classic roles of Master and Son in the complex struggles of several major families in Kuaishou!"

Ding Wei said seriously: "In the early stages of Kuaishou's development, Internet celebrities must join forces if they want to gain and stabilize their status. Most of the top anchors adopt the master-apprentice system, develop a group of apprentices in a timely manner, and walk around the world in the form of a family."

"To put it bluntly, it's a guild, but the family's statement is more humane and eccentric."

After taking a sip of coffee, he continued: "You Family Army, Pai Family Army, Sanda Family, Simba 818 is known as the four major families, and its subsidies occupy almost half of the country. Among them, Simba 818 has the strength to beat other families."

"I only accepted my first female apprentice at the end of last year, this Dandan. The fans soared by 300,000 for the first time, becoming the top senior sister of the 818 family."

Chen Feng looked at the photos and saw what good is the face of a pretty thin internet celebrity?

"Simba often appears in the apprentice's live broadcast room, expressing his praise and dissatisfaction without any concealment, and successfully establishes the image of a kind and strict teacher. Whenever the master disciplines Dandan, there are always 818 fans who protect their shortcomings. After a while, the anchor pursues family cohesion."

"Since his debut personality, he is the son of a farmer, and he focuses on the rich setting of starting from scratch, giving fans a sense of substitution and trust."

"When selling goods, they often pretend to be fake and compete for the welfare of fans and suppliers, complaining about their peers in various ways, and even begging the manufacturers not to sell junk goods..."

"When I was drunk, I couldn't live without my fans when I cried and shouted hard several times, which made Lao Tie so moved!

Chen Feng curled his lips, do you need to be so exaggerated?

"Yes, he is the number one actor in Kuaishou!" Ding Wei complained: "The acting skills should be as fake as possible, but what can fans do if they only use this set?"

"I have to say that Simba's extraordinary features are not simply promoting the brand or earning commissions and pit fees. Instead, selling OEM products, one-stop production and sales, similar to NetEase Yanxuan, to build its own supply chain."

"It focuses on high cost-effectiveness, covering daily necessities, washing and care, clothing and other categories, to meet the low-priced market for e-commerce live broadcasts. Now we frequently cooperate with well-known brands such as Huawei Honor, Midea, and Dior to attract more new customers by improving the tone of the live broadcast room."

"You watch Dandan's latest live broadcast to sell two new products, anti-odor coconut shoes and trousers. Tens of thousands of trousers are released in seconds."

Chen Feng nodded. This guy seemed not satisfied with Lao Wang selling melons, but wanted to build the supply chain of the entire anchor circle. To put it bluntly, he wanted to use his own influence to integrate the supply and act as a middleman to supply the anchor.

Since last year, many teams have appeared in the market that are responsible for connecting merchants and anchors, conducting preliminary screening at the source factory, and then package and provide them to anchors with similar tone to sell goods.

In this way, the anchor saves a lot of time to select products, while the factory avoids troublesome processes such as opening stores and occupying pits, which can also be regarded as a pain point in the industrial chain.

The vision is quite beautiful, and the fans of Kuaishou anchors should not be underestimated, but what if you really think that Kuaishou cannot do without the so-called head?

It’s better to take a shower and go to bed!

"Now Kuaishou has enough size, and we must follow the path of Taobao back then." Chen Feng commented: "Wild growth to a bottleneck must be transformed and create a good reputation, just like Tmall now."

"As for those once miscellaneous fish..."

"snort!"

Ding Wei took a deep breath and was worthy of being a big shot. In just one sentence, the bloody storm came to her face!

Live streaming sales, which is at the forefront of the storm, is not as beautiful as it seems, especially since the audience's attention becomes a scarce resource. When data traffic becomes a standard for measuring the anchor's popularity and ability, drawing fans and sales has long become an extremely lively business.

At seventy, you can browse 100 "machine fans" viewing data on Douyin live broadcast, and the viewing time is up to 2 hours;

Taobao Live can buy 10,000 machine fans to watch data for 120 yuan;

There are also merchants who specially organize real fans to broadcast live data [www.boquge.co]. Fans can get a reward of 50 cents if they go into the live broadcast room for 1 minute...

These are basic operations and cannot even be considered unspoken rules.

Recently, a unicorn company and an internet celebrity anchor organized a poverty alleviation charity live broadcast to help sell local agricultural products. The final transaction was 500,000, but the real sales were barely enough to even 100,000.

The rest are all for face-saving projects, and 80% are for brushing.

First, raise some fan anchor accounts of hundreds of thousands of people, and then sign a live streaming agreement with the merchant. Each product is only charged a pit fee of several hundred yuan. If a small merchant is greedy for cheapness, he can easily make a quick money at one time.

, Internet celebrity anchors will first brush orders and then refund orders, and will also charge merchants for the transaction volume of refund orders. While vigorously lowering the merchant’s product prices, they will sign seemingly fair guaranteed sales agreements with merchants.

Hire the water army and misappa products, and then return 50% of the goods, and then distribute the remaining low-priced goods through other platforms, and still charge 20% of the goods...

A fierce operation,

The merchant is like two hundred and five!

Keep 100 Internet celebrity accounts, each account receives 20 orders every day, and you can earn 10,000 yuan per order, and 1 million yuan per account.

Last year, the well-known women's clothing store anchor Xueli claimed that the pre-sales on Double Eleven have exceeded 100 million, and the sales of single products exceeded 5 million, and the data even exceeded Via.

However, after a live broadcast ended, due to a mistake in the central control, the live broadcast did not end. He reviewed the sales of a certain product with other staff members and directly revealed that he should use one hundred orders to brush one hundred orders!

The next day,

Watch the whole network!

Now Luo Yonghao's pit fee is up to 600,000 yuan, Li Jiaqi's 230,000 to 420,000 yuan is floating according to the commission, and the virtual idol Luo Tianyi's Taobao is as high as 900,000 yuan.

If a brand spends 10 million yuan to get the top anchors to sell goods, they may have a sales of 20 million yuan. With the pit fee and share, they will lose about 5 million yuan.

It is equivalent to spending only 5 million yuan to achieve sales and advertising effects of 20 million yuan.

It is not difficult to understand why some people know it, but they continue to do it.

Since they are all advertising, live order brushing, and online viewing numbers are just a show that is good and good.

Of course, the platform is not stupid either. After savage growth, various attacks have begun, and the mechanism is becoming more and more mature.

The first pot of gold is done,

Who would be willing to be full of shit?

Aren’t social celebrities good?

Shen Feng was a little lucky to send Ding Wei away. The live broadcast had turned into a meat grinder, and the giants were all over the place, and the war was about to break out.

Don’t look at the charming and glamorous head, how many Via and Li Jiaqi are there?

Ninety percent will become cannon fodder, shaking in the stormy waves of capital, and it will soon capsize.

The maturity of any field is accompanied by bloody storms, just like the survival of the fittest in nature. Big fish eat small fish, small fish eat shrimp, shrimp eat seaweed...

The last few big fishes will play a dominant role.

The heroes stand at the top of the food chain.

This is the truth of the world!
Chapter completed!