Delicious is Lao Ganma's first competitiveness. As a condiment on the dining table, helping to eat is almost the most basic and core function of Lao Ganma.

Every year, more than 40,000 tons of high-quality peppers and tens of thousands of acres of peppers and vegetable bases are purchased from all over the country...

All raw and auxiliary materials, semi-finished products and finished products must undergo strict inspections, with hundreds of testing indicators...

More than 300 people have to test more than 100 samples every day...

Because a person's stomach is definitely the most nostalgic and the most difficult thing to change!

A bowl of white rice,

A spoonful of Lao Gan Ma,

This is the taste of childhood.

"A bottle of 8 yuan Lao Ganma sells 1.3 million bottles a day, using 13,000 tons of peppers and 17,000 tons of soybeans every year. The sales last year are 4.5 billion, and the output value has increased by 80 times in fifteen years..."

Li Nanjun reviewed: "According to tax data, using the 25% corporate income tax rate to reverse the net profit per year is about 1.2 billion, which means that the net profit margin is above 30%.

Chen Feng shook his head, and the pricing invisibly built another moat. The competitors were lower than Lao Ganma's retail price, and their profits were almost zero.

The price is higher than others, and consumers don’t pay at all. Who are you?

Therefore, any new player can only grab food from the tiger's mouth, focus on the mid-to-high-end market, or further subdivided the flavor range, otherwise it will be dead.

"Now Lao Ganma has more than 20 products, basically covering all dining table fields. In the past two years, it has focused on younger and brand trends, so..."

Li Nanjun calmly said: "For the bibimbap market, which only has 40 to 50 billion, it is very difficult for new players to make a comeback!"

"What do you women want most when eating bibimbap sauce?" Chen Feng put down the report and asked, "What are the specific needs?"

"It is the basic operation to taste delicious but not get angry." Li Nanjun blurted out: "It is best to be light and not greasy, the taste is not too heavy, and the ingredients are healthier..."

Chen Feng rolled his eyes, could he have some face?

Do you want to have a Michelin feeling with a bottle of sauce?

Li Nanjun saw the boss’s thoughts and smiled and said, “There is no way, this is the pretentiousness of urban white-collar women.”

"If you want to occupy this market, these factors must be met. I think the cost-effectiveness is very low. If you want to meet all conditions, the cost will be very high. At that time..."

Chen Feng nodded. The founder made an indelible contribution to Lao Ganma's success today.

The simplicity and steadiness are integrated with each other, forming her unique management style. These seemingly contradictory but natural elements actually constitute the natural favorability of the brand in the hearts of young people.

The eclectic founder's personality also made Tao Huabi the "domineering female president" in the hearts of generation Z.

Even at the beginning, they had no ambition to "rush out of Asia and go to the world", but were just taken abroad by a group of international students.

I have a chicken in my left hand and a duck in my right hand. I also carry ten bottles of Lao Ganma on my bag.

Overseas travelers found a familiar taste in Laoganma. It was no longer a bottle of simple spicy sauce, but a homesick complex.

Today, when Chinese people are everywhere, some foreign netizens even joked: When you marry a Chinese woman, it is equivalent to marrying two wives, XXX and Tao Huabi!

Seeing that the boss was silent, Li Nanjun understood that there should be two factors to pay attention to Lao Ganma: First, fast-moving consumer goods, especially in the women's field, to see if it can be included in the real taste system?

The second is the rise of national trends.

The birth of a domestic trendy brand requires two states: one is to actively create hot spots and IP marketing, and to promote the agility of domestic trendy brand.

The second is to rely on the brand itself to "old brand, deep feelings, excellent products, and low prices" to accumulate stable states of fans and reputation potential energy.

Steady-state business is like the city walls and moats of an enterprise, and agile-state business is like the siege of an enterprise that expands its territory.

Companies with only steady-state businesses lack vitality; companies with only sensitive businesses lack effective profit models and stable sources of income.

A brand may become popular through marketing, but due to the lack of product moats, its vitality is likely to be just a flash in the pan.

Lao Ganma's thirty years of deep influence and the founder's uniqueness have created a unique brand taste.

In addition to new media marketing, people have money, so it’s not easy to transform?

"Follow this track more and sort out the list for me as soon as possible."

Although Li Nanjun is not big, because of the channel advantages of global supermarkets, even if you don’t spend the supply chain, you can focus on the women’s field like wine, and get high-end high-quality sauces back. It doesn’t matter whether you make money or not, but mainly to supplement the real flavor ecological chain.

But when it comes to those brands in memory, I can only sigh:

Where has the time gone?

Giordano, Jenvis, Bennyro, Metersbonwe, Semir, Huili...

It is these brands that accompany many people born in the 1980s and 1990s to spend more than ten years of campus life.

If you look at the photos of yourself or your peers at that time, you will most likely smell a strong non-mainstream atmosphere and sigh: Why are we so rustic?

You were despised by you today.

But no one can deny that at the end of the last century and the beginning of this century, these brands were the trendy brands we have pursued together!

In 2002, Uniqlo entered the mainland market and ambitiously challenged Bennilu, Giordano and Jenvis, but lost in a desperate situation.

Both Liu Tianwang and Faye Wong were the spokespersons of Benny Road!

Huang Bo's sentence in "Crazy Stone": Brand, Benny Road!

In 2003, Coca-Cola provided an endorsement fee of 8 million to Jay Chou, while Metersbonwe directly quoted 10 million!

It has been a full fourteen years of endorsement, and some people even think that Metersbonwe was opened by Jay Chou himself?

There are more than 5,000 direct stores nationwide. In 2007, the 9,000-square-meter flagship store in Nanjing East Road Pedestrian Street opened, with a yearly rent of 33 million!

What about now?

Mette has disappeared...

The store in Jenvis has almost closed at an average rate of one day...

Bennilu was sold for 250 million yuan by its parent company Dejia Group...

Semir's market value dropped to 27 billion yuan, nearly half of its peak...

It’s not the problem of the trendy brands that were once, but the complete change of historical trends!

It is difficult to see these former trendy brands in first- and second-tier shopping malls now. Only in suburban shopping malls, street shops and commercial supermarkets can they encounter them again.

These trendy brands that once made our hearts beat are now sold, clearing up, selling prices, big discounts, buy one get one free...

The feeling of aging in the tiger falling into the Pingyang.

It is hard not to let you sigh: it is better to miss you than to meet.

Shen Feng sighed. Now that young people have a huge consumption capacity this year, there are too many choices in front of them.

Want to pursue fashion, airjordan, clover, vans, Converse, Onitum Tiger, is no longer a luxury that cannot be afforded.

If you want to pursue cost-effectiveness and live a simple life, you can also consume fast fashion brands such as Uniqlo, hm, and zara.

The changes in aesthetic concepts come more rapidly and become faster than income. For example, the once popular plaid shirt has disappeared in the past two years, amid the criticism of the aesthetics of straight men.

The cultural idols and classic works that were once pursued will not be forgotten as time goes by. However, those consumer goods that were once fascinated by will often become outdated and completely abandoned.

The 1980s and 1990s will still pay for Jay Chou’s new songs and support the milk tea shop he opened. However, it is difficult to wear Metersbonwe again and show an unusual expression.

unconsciously……

We are all old!
Chapter completed!