Chen Feng nodded. This metaphor is very appropriate. Even he had to get in the car as soon as possible, for fear of being pulled down.

"Last time I went to visit, what are the toothbrushes, kitchen knives, half a piece of pumpkin, sweeping robots, electric hot pot with meat..."

"The first sister's live broadcast room is from the ground to the narrow corridor outside, full of products and props for live broadcast at night."

"The clothes hangers and cabinets are filled with hundreds of clothes, shoes and bags. The world outside the camera is definitely hard for fans to imagine."

"Each game has a tight pace, less than six hours, and sixty or seventy items are required to introduce, and multiple lottery draws are interspersed. The anchor must concentrate and speak quickly. She has been an anchor for three years, and I have never seen him visit the toilet once during a live broadcast."

"No matter who it is, people must not leave the picture. This is the bottom line. Because as long as you are not online, consumers will soon be attracted by other stubborn sluts, and they don't have to think about it."

Song Yun took a sip of tea and continued: "I appreciate the attitude and persistence of the No. 1 sister more than the lipstick brother. In fact, she started running two Tmall women's clothing stores very early, and later switched from offline clothing stores to e-commerce, and also spent a lot of advertising fees to attract traffic."

"Later, Taobao directly asked her, hoping to start a live broadcast. In August 2016, Taobao invited ten good-performing anchors to conduct their first qualifying competition, giving each anchor one hour of resource position, and posting the anchor sales results on the Taobao live broadcast page and pop-up windows for a fixed time."

"At that time, she and her team were not confident enough to sell better than others. They stayed up late and came up with countermeasures and sold more items within the same time."

"At that time, she mainly sold women's clothing. In order to save time changing clothes, she sat in the live broadcast room and simply wore matching glasses, earrings, necklaces, rings, bracelets, T-shirts, shorts and shoes. As long as she stood up, every product could be displayed to everyone."

"In order to attract orders, all items are at a cost price. Popular products and even sell them at a loss. One hour later, the results of the qualifying match were announced. She was guiding the transaction of 20,000 orders, ranking first."

"You must know that sales are the same odd number, and spend at least half a month in the store, even surprising the Taobao backend, which made everyone realize a fact: e-commerce live broadcast has the ability to sell goods at the nuclear bomb level!"

Chen Feng nodded with a smile. Although he was not interested in women's clothing, he had watched several live broadcasts of No. 1 sister, all of which were selling agricultural products, which was related to poverty alleviation?

Three times, all the anchors sold more than 16 million yuan of agricultural products, and her single sales exceeded 6 million yuan. Seeing that the agricultural products that she was worried about were gone in seconds, several poor county magistrates couldn't stop smiling.

"Limited time, limited quantity, and price limit are superimposed, fans will definitely place an order if they can't stand it!"

Song Yun analyzed: "Actually, I don't have to suggest that the company do women's business. It seems to be popular, and the risks behind it are also very high."

"The high proportion of consumption generated by live broadcasts is impulsive, and the poor anchor returns and exchange rate is as high as 50%. Currently, the stores that do clothing live broadcasts sell spot stocks. In the past, merchants sold pre-sales, placing orders first and then producing. Once the return rate is high, it is easy to lead to inventory backlog, which is a bloody lesson."

"In the past, the company signed newcomers every day, all with beautiful long legs. Newcomers must stand for nine hours in a row without going offline, and they do not eat or go to the toilet. Even if there are few people online, they must change clothes and introduce fabrics. They must not stop."

"Many girls are so stressed that they have nightmares every day, but no one dares to stop. They are all year round, let alone life. Everyone is running hard, and no one is willing to slow down."

"Taobao's backend is very ruthless. It regularly assesses the activity of anchors' big data. If it is not updated for several consecutive days, fans will never receive update prompts, and this account will be ruined."

Speaking of this, Song Yun sighed: "Our company is the most relaxing and comfortable environment I have ever seen, no doubt about it!"

Seeing that Chen Feng disagreed, he said helplessly: "Not to mention the little anchor, even the No. 1 brother had 365 days last year and had 389 live broadcasts. He was scared every day. Once he stopped, his fans might run to other people's live broadcast room."

"After all, the No. 1 sister has been in a long time and can rest for one day every month. This famous name has brought her to a position where she can only go up and down."

"And there are 40 factories behind her serving live broadcasts, and countless merchants are on the schedule of cooperation."

"As long as she stops work for a day, I don't know how many people will scold her!"

"More than 40 factories?" Chen Feng sensitively captured some key and asked: "Her models are all designed and shipped by themselves?"

Song Yun nodded and said, "Anchors who sell women's goods are usually equipped with three or four assistants, but as the number one sister, her team size is even comparable to that of a first-tier star."

"The live broadcast room with almost nowhere to stay, with more than a dozen people busying themselves, carefully passing through the gaps of goods..."

"Next to it is the investment manager who communicates with merchants to restock in the WeChat group at any time. Two technicians are responsible for playing product introductions in the background ppt, updating links on the live broadcast page, and sending coupons..."

"There are three or four people preparing the live broadcast product for Viya, and then use a highlighter to cross out the goods that have just been linked on the list printed on the a4 paper..."

A scene like a war flashed through Chen Feng's mind, so nervous and exciting?

"In a six-hour live broadcast, selling tens of thousands of pieces per item in 10 minutes is a basic operation. The record they set is that a product can sell up to 195,000 pieces."

"For merchants, how to squeeze into 60 places a day, it also needs to be screened through layers of investment teams of more than 100 people, and kicked out those cosmetics that have bad review records and foods with safety risks, especially the price must be discussed at the lowest price on the entire network."

Suddenly, Song Yun remembered something and said with a smile: "Last year, the lipstick number one was slamming the table and cursing her while broadcasting, and directly blocking Lancome because the price given to him was twenty more expensive than the number one sister!"

Chen Feng was stunned. He didn't expect that the guy who seemed sissy was quite bloody?

"On the one hand, mcn serves the C-end, incubates and manages more anchors, and helps anchors create personal IP and operate fans. But more importantly, they connect to the B-end, including Taobao platform and countless brand owners, and supply chains."

"The existence of professional institutions is an indispensable part of e-commerce live broadcasts. It can empower anchors through batch and industrialization, and can also help Taobao platform share the risks and costs of managed anchors."

"It is also a very important factor in the monetization of live broadcasts. It is responsible for customized investments for anchors based on the characteristics of anchors and the characteristics of fans, so that anchors can focus on live broadcasts and help anchors obtain stable and sustainable commercial income."

"Otherwise, why should Ali's father praise the number one sister?"

Seeing Chen Feng thinking, he quickly hit the railway while it was hot: "I think Brother Lipstick's miracle can be completely copied!"

"It was Zhao Yuanyuan, the head of Taobao live broadcast, who asked him to try to walk out to see if he could get the traffic back from outside. As a result, he attracted 27 million fans on Douyin in just half a year."

"So you are more optimistic about him?" Chen Feng asked, "Can you go further?"

"No, it's the opposite!" Song Yun said firmly: "Although he is very professional in the field of lipstick, his real sales ability is less than half of the No. 1 sister. The main reason is that the team lacks experience and has not even chosen the product that suits him the most."

"That non-stick pan overturned was the best proof!"

"Last year, there were six or seven hundred famous live broadcast institutions nationwide, with West Lake accounting for half, concentrated in Jiubao and Binjiang. The 18 institutions that won the Taobao ceremony, 10 of which came from there. The top five kings of the year, Qianxun, Jitao, Nas, Fanwei, and Sijiqing all came from Jiubao."

"If you want to do a woman's business, the key is that you are closest to the goods. The anchor needs to go to the merchant to select products and bargain in advance. Some simply broadcast live at the merchant's venue to facilitate the transfer of goods and select specifications at any time."

"These offline stores have gradually transformed into live broadcast bases. After the transformation is successful, they have attracted more clothing supply chains to gather around the surrounding areas."

Chen Feng nodded. The development of live broadcast upstream and downstream has led to a natural closed loop for Jiubao. There are more and more anchors and institutions, and there is a greater demand for the supply chain. It has spawned more live broadcast bases and eventually became a gathering place for internet celebrities.

"I once estimated that an anchor needs 40 different models for each live broadcast. 20 broadcasts per month are 800 models, and ten anchors need 8,000 models... "

"In the future, women's business will become less and less profitable. The anchor hopes to get the goods at the lowest price and raise the commission share as much as possible. The supply chain hopes to ensure the price of goods as much as possible and reduce the anchor's appearance fee."

Song Yun finally concluded: "If our company does not have the intention to get close to the source of goods, then I do not recommend taking the women's route!"
Chapter completed!