"I suggest that future development policies take a downward path!"

Ding Wei quickly got into the state, a veteran employee, who can be said to have witnessed everyone's rise step by step.

With more than a year of media operation experience, spending millions of high-quality resources every month, Guanxi is definitely the number one player in the circle.

Chen Feng's eyes lit up and he said with interest: "Tell me, let me see."

Ding Wei pondered for a moment and sorted out her thoughts: "Since last year, sinking has become the hottest keyword in the Internet circle."

"What e-commerce sinks, vc sinks, county economy, rural market..."

"It really corresponds to the words of the great leader: the countryside surrounds the city!"

Chen Feng laughed loudly, there was no way, he was forced.

Every year, supervision is getting stricter and more stringent, and the cost of acquiring customers is soaring. First- and second-tier cities are dying. Even giants are starting to fight for bayonets. How can there be room for small players to live?

"Especially in the advertising industry, the pretentious criminals who used to go to CBD office buildings took off their suits and went to fourth-, fifth- and sixth-tier cities, trying their best to get closer to the old men and women."

Ding Wei joked: "I occupied the pop-up windows of the Internet cafe, even went to the toilet to post advertisements, went to the countryside to paint walls, installed a small TV for free for others, and bombed them with fatigue every day..."

After laughing, Chen Feng couldn't help but sigh. After ten years of crazy brainwashing, the traffic in first-, second- and third-tier cities has been looted.

"A few days ago, chatting with someone who was playing Internet finance, and he calculated the calculations with me: a medium-sized Internet cafe in third- and fourth-tier cities also has at least 200 computers, right?"

"Each unit can reach ten people every day, which means it can reach at least two thousand people a day, and it is easy to easily reach more than 60,000 people in a month."

"Not only computers, but also toilets are covered with various loan advertisements, especially the cost of ground promotion is extremely low. You can just find a part-time job to post advertisements for half a day. "

"You can post a small Internet cafe in the entire county in less than a month, and the total cost is less than 3,000."

"The cost of acquiring customers is thirty!"

Chen Feng nodded. This is the biggest benefit of insight. He can collect the latest inside information from all walks of life and always have insight into the most cutting-edge industry trends.

Wan Li is clearly Li Nanjun's investment department responsible for finding projects and investigating the market. In fact, Ding Wei's collection and sorting of information should not be underestimated.

Ding Wei took a sip of coffee and continued: "Now, let alone Internet finance, even high-end banks have begun to adapt to local conditions in the sinking market, trying their best to acquire customers in all kinds of down-to-earth."

"I heard that China Merchants Bank rented dozens of small trucks in the streets and alleys of Fuzhou County. The body of the car was covered with lightning loan advertisements and QR codes. When the loudspeaker shouted, you could hear it in half a block."

"This is still a high-tech means. If you look at the vast rural areas, painting the wall is the king."

"What is JD.com, Alibaba, Pinduoduo? I wish I could contract all paint projects. The charges were charged by the wall area, and the charges were 10 to 15 per square meter. As long as your house was on the side of the road, it would be easy to grow by several hundred yuan a month."

"There are no places that cannot be found in the village, township, provincial, national highways..."

Seeing the boss frowning, Ding Wei quickly said, "Of course, there are fewer and fewer ways to play now. For the sake of building beautiful villages, local governments have begun to gradually eliminate bullshit plaster advertisements. However, there are policies and countermeasures at the top. If you don't let the walls be painted, the supermarket can't manage it, right?"

"In all small supermarkets in the village, they can install an LCD screen for their homes for free, and broadcast advertisements every day, especially automobiles and finance. The cost of acquiring customers is less than one-third of that of online customers."

"Get out of here, the copywriting should be as rustic as it is, you must be down-to-earth and never play literature!"

Chen Feng instantly imagined a scene. On a rural area, the convenience store and husband-and-wife store are definitely a gossip distribution center.

I was idle and basking in the sun, my aunts and aunts were eating melon seeds, and my parents were having trouble with others, which was simply a matter of it!

"Of course, the most popular one is short videos. Kuaishou has counted user portraits, most of which come from third-tier cities and below, with the highest education level lower than high schools."

"It just so happens that there is a very high overlap with cash loan users. In the past few years, Internet finance platforms spent various money, but later they were exposed by the media to restrain themselves a lot."

"In the past two years, we have learned lessons and summarized a mature financial advertising industry chain. For example, Douyin first establishes a Zhihe platform from Toutiao and selects appropriate agents."

"Then you ask for the demand on the platform and the agent will take orders directly, which is a bit like Didi's taxi-hailing model, both accurate and hidden."

"If you promote serious news, it is possible to acquire customers at 20 yuan to 100 yuan. But if it were something like this cow hit someone and killed him... How can the cow fight with a dog fight, it doesn't cost ten yuan."

Chen Feng shook his head, there was no way, there were still many idle people in China.

Qutoutiao, Pinduoduo, Douyin Kuaishou...

Which one didn't start from scratch with these people?

"Now, I chat with people from 4a, and I complain about the wrong time. I said that in the past, I had to pursue creativity when shooting advertisements, had to be very creative, and had a high-end and stylish..."

"What about now?"

"The more lifelike, the more realistic, and the more down-to-earth, the better the effect?"

Chen Feng fell into deep thought. It has to be said that in today's third- and fourth-tier cities and even rural areas, people's brand awareness is awakening, and their willingness to upgrade consumption is getting stronger and stronger.

This means that traffic is relatively high-quality, but no matter who wants to enter a strange and vast market, you must be in awe.

All the players who looked down on farmers in the early days were dead, and most of the wool parties that made the giants hate each other were probably the seemingly inconspicuous old men and ladies in the fields!

He sent Ding Wei away and asked Li Nanjun to collect relevant industry information. Soon the thick research report appeared in his hands.

I bought the right Haier air conditioner, but my wife let her sleep with her arms!

The east wind blows the war drums, who have I ever been afraid of when I drive Mitsubishi?

The filial son next door has bought glory seven for his parents!

When the fellow villagers meet, they go shopping to Dangdang!

360 family guards, fire protection, theft protection, domestic violence prevention!

Getting rich depends on labor, and being thrifty depends on Jingdong!

Raising pigs, growing trees and paving the roads, and making money depends on Baidu!

The income is stable and close to home, and you can run without a car!

After reading all the copywriting, Chen Feng burst into laughter!

"Compared with the monthly advertisements of office buildings that cost more than 100,000 yuan in urban areas, the average price per wall is 300 yuan per wall in rural areas, which is casual for three months."

Li Nanjun smiled and said, "The largest wall painting project in China is now called Cuncunle. The founder Hu Wei once said: Our biggest feature is that there are people in the village and there are people in the village to do things."

Chen Feng took out a project survey. Good guy, he has been starting a business for ten years, and has not even let go of the Qinghai-Tibet Plateau?

Covering 50% of the country's rural areas!

"Compared with Cuncunle, which has been focusing on wall painting for ten years, another project, Agricultural Radio Media, is more advanced and vertical to installing indoor electronic advertising screens."

"A 22-inch screen has 12 advertising spaces, mainly installed in small rural supermarkets, and is broadcast in a rolling manner for more than ten hours."

"I have been starting a business for more than three years, and my business is distributed in Guangxi, Hebei. The advertising revenue is divided into the business owners. I have now raised the B round."
Chapter completed!