“Trendy Partner?”

After listening to Song Yun’s report, Chen Feng asked, “Su Mang’s new project?”

"In the form of operating variety shows and adding national trend elements, to put it bluntly, new wine in old bottles." Song Yun explained: "It has been finalized that Wu Yifan and Pan Weibo, the Guoba brothers in "New Rap", and Yang Tianbao, who have their own traffic, should be very popular."

Chen Feng nodded. The trial operation effect of trendy people was very good, and the daily active users easily exceeded one million, especially in the niche section, with high user stickiness.

"IQIYI is ambitious and wants to create a hit product. The director is the vice president and the director is the big arm Che Che, who is just a guy with hip-hop and singer-songwriter."

Chen Feng picked up the plan, no wonder that Su Mang came to him. Looking at Wu Yifan's makeup photo, this guy got more and more excited on the road of trendy culture?

After reading it briefly, he asked Lao Song: "What do you think?"

"I think there is no problem with variety shows themselves. The opening and expansion of the derivative paid content, games, online sales and offline experience stores, carnivals, etc. can indeed improve the industrial chain."

"Especially when selling goods, maybe we can really explore a new operation and business model."

Chen Feng tapped the table with his finger. The so-called slow variety shows in the past two years are very popular. Compared with the life that Teacher Huang Xiaochu yearned for, it is considered to comfort some pain points in urban people.

Celebrities open stores, a small amount of financial support, and all aspects need to be solved by themselves...

The routine is not new, but the guests choose quite accurately. Wu Yifan's style often becomes a topic of discussion. Pan Weibo has a trendy brand store opened with Li Chen, and the two of them, which ensures professionalism to a certain extent, but also does not lack popularity and topics.

In addition, Yang Tianbao's old career is a model, and there are also rapper Fox, post-00s young actress Zhao Jinmai, future Wang Yuan and other flying guests...

"All store-opening variety shows have fixed routines, and all customers have arranged arrangements."

Song Yun smiled and said, "The audience is not stupid either. In fact, it is just a different scene to chat and have fun. Whether it is going to a countryside with beautiful mountains and rivers or a romantic and fashionable European town, it is just that the background board is different."

Chen Feng nodded. Now it is easy and interesting. It is also an attraction for the audience. It doesn’t matter whether it is good or bad. Just like Jia Jia’s live broadcast, what you enjoy is a simple and happy process.

"I'm afraid that the final result will be inappropriate in selling and revenue."

Chen Feng said a little disdainfully: "All domestic variety shows are urinary, especially in the workplace. At the beginning, they are all pretentious and work-related, but in the end they are all full of water, and there is no serious stuff!"

Seeing that the boss was so angry that he couldn't help but smile and said, "There's no way. Even if the director team designs various details, will those big stars execute them seriously?"

"For example, how to control the early purchase cost... How to determine the different sizes of each piece of clothing and the quantity of each size... How to attract traffic and promote early..."

"In the end, it must be that Meimei put a few poses in front of the camera, making money easily, and the staff behind it all depended on the work of the staff..."

Chen Feng laughed, this summary is very insightful!

"Che Che, Wu Yifan and Pan Weibo's combination will most likely take on the so-called peace                                                                                                                   �

"After all, there are very few such programs in China. The most famous ones recently are trend partners. Do you think?"

Chen Feng understood what Song Yun meant. The traffic of all anchors has made the trendy people successfully start. The next thing is how to make it a hit product?

Celebrity endorsements must not be missing. You can’t let the perfume prince show up in public, right?

If you want to achieve the best effect of selling goods, you must be able to attract more attention. Perhaps hot products are hard to come by, but you will never be wrong when aiming at the circle and hitting the target audience, and resonating widely.

"Get the naming right!" Thinking of this, Chen Feng decided to say, "You go and stare at it yourself."

"We can't hang ourselves from a tree, go and try iQiyi's water..."

Song Yun used notes to take a note of the boss's instructions and analyzed: "IQIYI was not idle this year. The online collection store in the mall was launched simultaneously. The Magic City opened a limited-time experience store, and joined hands with Sneaker     con to hold a sneaker trend carnival and a digital film exhibition..."

"Ali has Alipay, Penguin has WeChat, Meituan has takeout, and TikTok has TikTok..."

"Baidu, the former Big Three, has a strong desire to survive."

Chen Feng snorted and said disdainfully: "Do you think ai is so good all    in?"

"Not to mention the illusory artificial intelligence, even 5g will not become a climate without ten or eight years. Now it is all bragging about by venture capitalists."

"The rest are nonsense. Since we spend tens of millions of endorsements, we must not let the director team lead the nose!"

Chen Feng ordered: "Every episode must be implanted with different sections of the trendsetter, and the goods must also be mainly promoted by our cooperative brand..."

"Don't they want to focus on national trends?"

Send Lao Song away and ask her to talk to Su Mang. The two old ladies must have a common language.

This year, variety shows have begun to show their strengths. In addition, with the live broadcast craze, several major platforms will not be idle. This is a content change that is born in the wind and is also a reflection of the new consumption trend.

Young people are no longer satisfied with simply choosing and buying, but want to attach to entertainment content and show off clearly.

But no matter how obvious the attributes of selling goods are or how strong the desire to eat, variety shows are programs after all, and entertainment must be ensured.

Otherwise, wouldn’t it be better for them to just watch the live broadcast?

Forget it, this kind of money is indispensable, especially for new projects, daily active users exceeding tens of millions of dollars.

At that time, you will have more and more chips in your hands. If you pick up tens of millions of users and then talk about cooperation with well-known trendy brands, this is the confidence.

Finally, take a walk on WeChat.

666!

The niche who is luxurious and fashionable is not the same thing as the trendy. The former requires the tone of rare things as precious and the sense of superiority that the real rich enjoys.

The true 28 consumption theory, even one percent of people generates 80% of purchasing power, is the core competitiveness.

Trendy people are different. Niche people are just compared to the mainstream. They need a sense of identity, like-minded friends around them, and a communication circle.

Once a stable relationship is established, the stickiness is far beyond other areas. After all, this is a question of aesthetics and values, and it is not a simple and cheap thing.

The biggest moat of Luxury Time lies in its money, and the annual membership fee of hundreds of thousands is the biggest threshold.

The trendy moat is a circle difference, not a family, not a family.

In Shen Feng's eyes, mcn is the live broadcast trend, millions of winners are the knowledge trend, and luxury time and trendy people...

Even if it is a vertical trend in the niche field!

One trick can be eaten all over the world.

One.4 billion people, not to mention one percent, it is one ten thousand that you can win...

It's so exciting!
Chapter completed!