"We have studied why Pop Mart is so popular all over the world?"

"From the perspective of retail services and experience, it can find people's needs in every scenario, defining how to use products and services to meet consumption in different scenarios."

Liu Peng said seriously: "First of all, Pop Mart usually arranges many huge toy signature stores in popular shopping malls, and consumers can't help but go and take a look when shopping."

"Then the brand will organize regular theme activities through official official accounts and apps to attract fans of toy designers, senior children and ordinary consumers to spontaneously create community topics for dissemination."

"Through various contents such as traveling with dolls on social platforms, stories about dolls, etc., we continue to reach consumers outside the baby circle and strive to make the influence go out of the circle."

"The end is the overwhelming smart container, the 29 badge, and the 59 doll are not so expensive that consumers can't afford to buy."

"When you see friends' sharing every day, whether it's bewitched by the cuteness of a doll or driven by herd mentality, one day you can't help but buy one to try your luck!"

Just as Liu Peng took a breath, Yaya took the initiative to follow the topic and said: "If you don't get the toy you like or the hidden model you want, most of you will want to try another one."

"As long as you win someone you like, you will immediately have an illusion or inflated mentality. You will definitely not be able to stop thinking that you are the most beautiful boy."

Shen Feng nodded, and economics professor Kahneman once said: In most cases, people can calculate, the value of what they lose is twice as high as the value of getting the same thing.

"Store, smart container, Tmall, box-drawing mini-program, social platform, Paqu app, various exhibitions..."

"Someone has gradually penetrated from the younger generation of first-tier cities to the core of second-tier cities. If they can open a store, they can open a store. Even if they can't open it, they must be placed in a smart container to increase brand exposure."

Shen Feng fell into deep thought. The basis of all addictive behaviors is to mobilize the person's own happiness reward system. To put it bluntly, it stimulates the secretion of dopamine.

Psychologists have disassembled addiction into four links: triggering, action, rewards, and investment.

There are six major factors that consumers can directly summarize: goals, feedback, progress, challenges, suspense, and social interaction.

Blind boxes can be said to cover the entire addictive closed loop under certain conditions.

The biggest highlight is to return the choice that was originally controlled by the merchant to the user. When he touched the box directly, he felt the illusion that he could master the rules of the game.

Not to mention trendy toys, it seems that Wangwang has also produced some ethnic jars some time ago?

Online sales plus blind box marketing, one blind box has four cans of random ethnic bottles of milk. If there is really obsessive-compulsive disorder, users want to collect all 56 ethnic groups...

Thinking of something, he asked Liu Peng: "Is the lucky bags in the island country the same way to play?"

Liu Peng raised his thumbs up and flattered: "That's right, it's actually learned it from someone else."

"The model market that first originated in the late Meiji period and later continued to the 1990s, so the gasket machine appeared and became popular in the island country for fifty years."

"Even claimed that the balls ruined a lifetime..."

"I've been poor for three generations!"

"In recent years, Pop Mart has been playing soaring, not only to the top of Tmall toy category, but also often causes thousands of people to queue up to grab limited edition models at four or five in the morning, which is comparable to the release of Apple's new models."

After listening to everything, Chen Feng pondered for a moment, looked up and saw the two of them nervous expressions, and smiled and said, "It's very good!"

"Let Lao Hong help you implement the specific offline, and invest 50 million in the early stage to try the waters..."

"Arranging a new team online to start designing the app..."

"You are all familiar with mcn traffic. Then go and communicate with the anchors yourself..."

After saying that, he stood up, came to the two of them, and encouraged him: "Our company is not short of money, let's do it!"

I sent the two of them away and called Li Nanjun to investigate the trendy toy industry. In fact, I had an idea, but I didn't expect that Liu Peng would take the initiative to propose it.

After reading the so-called Pop Mart, what a shit thing!

Yaya is definitely not bad, isn’t it just spending money?

Who am I afraid of?

Behind the rise of blind boxes, I thought it was known that there must be a team that would fuel the fire. It is a big dealer who deliberately made a wave of rumors before harvesting leeks, especially in the past two years, various news has been overwhelming.

I once read a joke: people born in the 1970s speculate in stocks, people born in the 1980s speculate in real estate, people born in the 1990s speculate in shoes, and people born in the 2000s speculate in blind boxes.

Audience positioning has been targeting the student group from the beginning. Why do you ask?

It's a big magnitude, a lot of change, and it's so fooling!

You asked the post-00s to trade stocks?

Death or not!

It has to be said that the blind box itself represents the two-dimensional attributes, which are beautiful and fun, and are naturally tailored for users of the Z era.

Don't scold anyone, think about your childhood when you are...

In the 1990s, the raccoon was simply dough, but in the z era, blind boxes were replaced by them, right?

The model progress is that it can set hooks artificially, that is, limited edition models.

First, attract gamblers to enter and make this plate bigger.

2. Give ordinary buyers a reason to consume. If you encounter a limited edition product, wouldn’t it be an unexpected surprise?

The types and quantities of so-called limited edition models are not the final say of the brand?

In my opinion, users are divided into three categories: 20% of professional speculations account for 30%, and at least half of them cannot get out of the trap. The rest are curious passers-by fans.

Suddenly I remembered Ding Wei, and called me to ask. After all, I realized that it is now the leading commercial observation official account in China.

"Whoever you want to hit a user must output targeted copywriting according to the target, such as those who are pro-professional tokens will make a big profit."

"For those who can't get out of the pit, set the hook more cleverly, just like the game planning, and play various values."

"As for passers-by..."

Ding Wei smiled and said, "To design the packaging with a more exquisite look, now it is the king."

"There is no special trading platform yet, most of them rely on Xianyu. Conservatively, there are 300,000 to 400,000 players."

"Then there is the WeChat group of high-end players. Each type has rich fans who are not short of money. Spending more than 100,000 is a basic operation, and there are millions of powerful people!"

After chatting with Ding Wei, Chen Feng's confidence was stronger. Since trendy toys are a breakthrough, let's make the storm more violent!
Chapter completed!