A popular slang on Nasdaq: any  orgpany    can              listed, but    time      will     tell     the   tale.

Any company can go public, but time will tell!

Because it is not a paradise, but a more cruel Colosseum.

Severe supervision and bloody punishment. In addition to the SEC and exchanges, there are also various audit firms, law firms, hedge funds, media, individual investors...

Ambushing in the corner like a poisonous snake. If the company is not careful, the short-selling agency will immediately attack quickly and tear off a piece of meat from you.

The US capital market has experienced hundreds of years of development, but so far there are only more than 3,000 listed companies. Why?

In the past 30 years, there were 11,820 IPOs in Nasdaq, but the number of delistings reached 12,965. In the past century of development of the capital market, more than 30,000 listed companies have been delisted.

The Nasdaq delisting standard is very simple. The stock price must be delisted if it is less than 1 US dollar for 30 consecutive days. Various short selling tools are very complete. As long as the broiler is less than 1 billion US dollars, they will be targeted by them as soon as it goes public.

If a stock is issued and listed on ten dollars, the short-selling funds will first raise the stock and sell it, and then use one to three years to gradually short the stock price below one yuan, such as 0.2 yuan per share, and then buy the stock at 0.2 yuan per share and return the stock.

That is the bloodiest battlefield!

Only the strongest can survive.

Thinking of this, Shen Feng was full of fighting spirit. As a trillion-dollar boss, he had to stand at the highest peak and accept all the worships of the leeks.

"There are two reasons why I do catering: First, from an industry perspective, this is an extremely huge 5 trillion market, with more than 50 million practitioners and more than 6 million offline stores."

Shen Feng looked at Song Xuan who was talking and the founder of Scoop Classroom, dedicated to catering training and brand marketing.

"The second is that in addition to ordinary waiters, the number of talents with professional skills in stores is around 10 million, but it has a 30% change rate. Every year, 30% of stores across the country will be closed and opened again."

Facing the founder of the Million Winner who was very popular but mysterious, Song Xuan suppressed his inner excitement and recommended himself: "In my opinion, the catering ten years ago was very good, such as big duck pears. As long as the quantity is large and cheap, someone will pay."

"But with the continuous explosion of the mass catering market, competition in the entire industry is becoming increasingly fierce, and it is not as easy to open a store now as you imagine."

"It seems that the threshold is very low, and anyone who is rich can do it. To describe it in one sentence from Guo Degang..."

"The threshold is inside!"

Shen Feng nodded secretly. Like Sister Xiaosha, this is an old world that integrates into the C round, with one set of rhetoric.

I like chatting with the founder very much, which is also a rare opportunity to learn. As an investor, I can get in touch with many unknown inside stories.

"First of all, you must choose a location when opening a store. The golden position is most of your life. Secondly, select products and find the most suitable category to enter."

"It also needs to be developed into good vegetable varieties, compiled into distinctive menus, and priced according to reasonable prices, and finally how to attract traffic."

Seeing that Shen Feng was interested, Song Xuan continued: "Store decoration, lighting design, dynamic line design, back kitchen dynamic line design, back kitchen efficiency management, back kitchen inventory management, front and rear hall process operation and creation..."

"In many cases, after the boss recruits a lot of people, he finds that he is a graduate student, but he has to manage a group of waiters who are only at elementary and middle school levels?"

"As long as there is no good management model, the turnover rate of these employees is very high. At this time, the boss faces the problem of finding a good store manager. When you are lucky enough to open a second store, all the hardships have to be done again."

"The Scoop Classroom is based on these pain points to solve problems, helping users learn to do catering from 0, and at least helping them reach 60 points!"

After hearing this, Chen Feng laughed loudly. It is a good habit not to show off.

"From the elimination speed of the entire industry in 2017, the reason why there are about 5% of merchants on our platform does not renew in the end is because they die."

"But there are still many brands that can survive. Many people say that if you choose the right local category for catering, you can do it?"

"I dare to be 100% sure it's not. What they can survive in the end is the strong operation and management capabilities."

After some exchanges, Chen Feng had a good impression of Song Xuan, a very pragmatic entrepreneur.

After cooperation, I have been constantly exploring the principles of gold fingers. Why do I lock them in? What are the extraordinary qualities in them? What can I learn by myself?

"I think the absence of school education is also the key to the slow development of vocational education." Song Xuan said seriously: "Take the catering industry as an example, the reason why it is impossible to form a good theoretical system is because there is no catering management major in all academic education in China!"

"Scoop Classroom is from consumption upgrade to talent upgrade. Behind consumption upgrade is industry upgrade, and behind industry upgrade is talent upgrade. This is our underlying logic."

Chen Feng asked: "Why don't you just do chef training?"

Song Xuan smiled and said: "In fact, there is a trend in the catering industry: service is at the ultimate level, and production is at the efficiency."

"We can solve two pain points: one is called not being able to do it, and the second is called lack of talent."

"The lack of talent can be understood as two concepts. The first one is called lack of talent, and the second one is called lack of talent. These are all industry pain points."

"The definition of spoon classroom is divided into two stages. In the first stage, we will think we hope to become the number one in domestic catering vocational education."

"The second is to eventually become a new blue-collar talent service provider in the catering industry in the future, and this is the sustained goal."

Chen Feng said seriously: "What do you think are the barriers to vocational education?"

"Course R&D!" Song Xuan said without hesitation: "But the R&D team engaged in the course needs to be completely isolated from the course teaching team."

Chen Feng is very satisfied with this answer. The industry will change very quickly in the future, so vocational education courses must keep up with market changes.

"Take our takeaway class as an example, it will be iterated every quarter, as the takeaway platform and the entire takeaway market, as well as different takeaway strategies in summer and winter change..."

"1 to 3 stores are universal knowledge needs, 3 to 20 stores are professional and chain talents, and more than 20 stores are batch talent needs..."

"We mainly use online video and online tools to cultivate offline to help catering companies cultivate..."

After listening to it, Chen Feng made a decision: "Twenty million cash plus one million winners' traffic channel..."
Chapter completed!