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28. Three fires for new officials to take office

Conference room.

"Hello everyone, my name is Zhou Danxue. You can call me andrea. I am the successor editor-in-chief of the Lifestyle Department of Newtime Magazine. I hope that we can cooperate friendlyly and achieve results in the next six months."

Zhou Danxue said, glanced at the people in the conference room and spoke condescendingly, "I believe you have seen the documents and information posted by the assistant just now. This is my request to you as the editor-in-chief. I hope everyone can strictly abide by it. Of course, if you have any objections, you are welcome to raise them."

There is only the sound of flipping through documents in the conference room, and many people's faces are not very good-looking. After all, this editor should be the youngest person in the entire conference room. Most people will definitely feel uncomfortable if they ask such inexperienced and unexperienced people to give orders to themselves.

"Do you have any questions?"

Song Yanbai looked through the four or five pages of the documents and felt a little helpless. He just saw the girl's disdainful eyes and thought she had two tricks. But looking at the stuff she took out, Song Yanbai knew that this girl should be a newcomer with ambitions but lacking experience. She didn't talk about anything else, but at least she had not been in contact with magazines before.

All the requirements on the document are too idealistic and seem to be good ideas, but they basically don't work in actual implementation. On the surface, it seems to improve the quality of the magazine, but in fact it increases the workload and reduces efficiency, which can make the people in the life magazine department exhaust themselves.

Of course, newtime employees were not just a good deal. Many people also saw the problems that Song Yanbai saw, and someone immediately put forward opinions.

"Editor Yin, it should be unnecessary to call for new manuscripts from the entire network? The magazine's columns are fixed, and there is a group of long-term cooperation authors, so there is no need to worry about the content and quality of the articles. We also have a dedicated person to contact us when we see good articles on the Internet. If we call for articles from the entire network, the quality of so many manuscripts is uneven, even if we double the number of people to our editorial department, we will not be able to review it."

Zhou Danxue nodded, "I also considered the issue you mentioned at that time, but I think that compared to the increase in workload, what is more important now is to increase the freshness of the magazine. Only with new content will attract new readers, so everyone will work harder recently."

"I still think it's inappropriate. Now print media is becoming more and more difficult to attract new audiences. Our life magazines have the current sales volume all rely on the support of old readers. If the styles that old readers like rashly change, the sales of magazines may drop sharply."

Zhou Danxue glanced at the editor who spoke and pulled the corner of her mouth, "Since I have achieved this position, I just want to make some changes. No matter how delicious the dishes are, I will get tired of eating them every day. There will be risks in changing the style, but risks are accompanied by benefits. My opinion is to regard new articles and new columns as a breakthrough for innovation and also as a selling point in the future. What do you think?"

The editor-in-chief said this. Even if others don’t think so, they will naturally not say anything more. After all, the editor-in-chief is directly responsible for sales, and there is no need to offend the newly appointed editor-in-chief for this.

"Editor-in-chief, will the time be too tight to send the magazine to the printer one day in advance? It used to be two to three days in advance, because printing itself takes time, and it also needs to be proofread after printing. If problems are found, they can be modified and reprinted."

Zhou Danxue shook her head and waved her fingers, her pink hair was quite eye-catching. "Why do there still problems with the publication? Can't we raise the requirements to ensure that the printed publication no longer needs to be reworked? Everyone is from senior media. Should we know that chasing hot spots is a shortcut to increasing the sales of magazines?"

Zhou Danxue said as she winked at the secretary beside her, and the secretary immediately put a picture on the projector.

"This is a statistics I did before. It is the hot spots that our magazine missed in the past two or three days. Not to mention the distance, just talk about the traffic girl who was reported to have married last month, which gave us a share of the pie. And we had already signed the publication and printed the day before the incident broke. The content was actually a National Day travel guide. Haha, I don't need to say how tragic the sales were on the day of the release, right?"

"But editor-in-chief, entertainment journals account for half of the magazines you counted. As a life magazine, I think such hot spots have nothing to do with us. The tourist destinations recommended in the last issue are all very popular attractions in the past two years. Although sales in the first week after the release were indeed not optimistic, as of the end of last month, sales did not decline significantly, and the feedback received by readers was also very good."

The person who spoke was responsible for the editor of the previous travel column. The little girl was not a few years older than Zhou Danxue. It was probably because the ridicule and disdain in Zhou Danxue's words were a little irritating to her, so her tone was not very friendly.

"Okay, even if sales have not declined, they have not risen, right? You have not risen here, but other magazines are rising. To be honest, if this life magazine was not supported by Xibai's travel notes, the group would have planned to cut it off. It's time for us to be unrealistic and think about staying in place, even if there are one hundred Xibais, we can't save this magazine!"

Song Yanbai looked at the girl who was polite and closed the document with a smile. She had already seen this meeting until now. This girl should be a relative in the group. She was parachuted to this dispensable life magazine department to accumulate some grassroots experience. She was determined to make some big moves. She probably couldn't listen to any opinions before she suffered a loss.

"Okay, let's follow what I said first. If it really doesn't work, then adjust it later. Are there any other problems?"

Zhou Danxue asked politely, thinking that the meeting was almost over, but she didn't expect that everyone would give her any face, so there were quite a lot of problems.

"I have some questions about the cover. You have proposed to invite celebrities to take pictures of the cover, but if you invite celebrities, it is difficult to match the content of the publication. If you want to match the cover and content, you can only take pictures of the outdoor scene, which will be much beyond the budget."

"I don't agree with the hype mentioned in the publicity methods, which does not conform to the positioning of our publication."

"I think the editor-in-chief can improve the performance appraisal? The feasibility you have proposed is a bit low."

"There is also the editor-in-chief. I suggest that the sales increase in the 2018 plan reported to the group will be reduced by five percentage points. The sales of print media are now in a difficult situation. The previous market research report also stated that the 10% increase rate next year is almost impossible."

"Yes, and apart from these issues, I think the usage fee and authorization fee for magazine illustrations cannot be lower anymore. Many photographers actually give us this price for the sake of old partners. If the price is lower, it is likely that they will not be able to continue to cooperate."

...

A group of people said one by one, and almost all the new requirements were selected. At the beginning, Zhou Danxue could still keep smiling, but when she spoke, her face almost turned black.

-------------------

A certain wolf: Don’t you think this chapter is boring without me?

Some dish: Yes! You are the most handsome! Without you, our dormitory will be uneasy!

(Does the baby be raising articles? I feel that the reading volume is not too moving, and I cry)
Chapter completed!
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