Chapter 113 Dimension Reduction Strike
I am a female hero in the world. Volume 1. Smiling Proud Wanderer. Chapter 657. Dimensional reduction strike. Since the founding of Starry Sky Group, many industries have been sluggish and declining because of Starry Sky Group. This can be called a dimensional reduction strike in the business field.
First of all, we need to explain the dimensionality reduction strike in the business field
This attack comes from a higher dimension, something you can't imagine at all; and all your conventional counterattack methods, including price wars and quality wars, are simply ineffective.
Not long ago, a place conducted cloud bidding for government affairs
I can do it for 3 million in China Unicom Branch
I only need 2.69 million in mobile branch
A group of weak chickens in the telecommunications branch, I only need 1.7 million
Starry Sky Cloud 001 yuan
Everyone
This is simply a dimension. With the help of the group's investment and technology, in the field of cloud computing, Starry Sky Group can easily make companies in various related fields unable to compete.
Others also need to invest in hardware equipment. As long as you can connect to the Internet, Star Cloud only needs to open a port that is almost inexpensive to you.
There is also the taxi-hailing software not long ago, and Uber competes with Starry Sky Group. It seems that it is a new trend, and many companies have come in one after another. At the beginning, everyone is competing for promotional capabilities, how to work as a driver.
Then Starry Sky Group started to subsidize red envelopes directly. At this time, there were not many companies with the strength to follow up, and only those large companies could follow up. At this time, you are 4 yuan and I am 5 yuan, and you are 5 yuan all the way to more than 11 yuan.
Then many small companies fell into thinking.
You have such a high subsidy, how can you make money? It's a loss, it's not logical.
"Well, taxi-hailing software is indeed a loss. The problem is that if I promote a user, taxi-hailing software will be given for free."
This is the original words Andy said when he was the executive president to answer reporters’ questions.
Starting from the red envelope subsidy war in the taxi war, the world Internet has officially entered the era of agent war. The top-ranked large companies can rely on a huge system to support agents to complete liquidation, taxi, and takeout in the entire emerging market, all of which are the case.
Cloud services are just one of the scenes. Starry Cloud also has costs. Although opening a port seems to be not expensive, it still needs to connect with local government affairs and spend a lot of human resources. However, it is worth it to use this to drive relevant companies into this industry.
Since Starry Sky Group launched WeChat Pay, Alipay followed up. Other companies actually want to enter this industry, but they are difficult to match these two companies in terms of user scale and user trust.
The credit card system in the United States has been deeply popularized, and there is little demand in this regard. Moreover, American banks are about to go bankrupt, and ordinary people will not put their money into the Internet company.
"They don't have offline outlets at all, and the money is placed there. Where do you go to withdraw money? Isn't this nonsense?"
About two years ago, someone commented on the Internet finance era that started by WeChat and Alipay.
But what he couldn't imagine was that future transactions would require no cash.
At machines, offline outlets, cash delivery systems, employees with banknote counting capabilities, and million-level tellers. The entire system that was originally proud of was suddenly discovered after just two years that they were completely unneeded in the future.
The concept of "cashless society" is another typical dimensional reduction blow.
Those who do business have thought about it. Is there any way to make all users in the market buy only your products and not your competitors?
Bicycle manufacturers must have thought about it, so they research and design, climb production capacity, and reduce costs.
But they must have never expected that there is a way of thinking that allows users in the entire market to only ride your bicycle.
That is to support a shared bicycle sign, and then stipulate that users are allowed to ride their bicycles only. As for the car money, it starts with a down payment of 200 and a per-time charge.
Urban car rental has been available in various countries, but after the participation of Internet companies, especially after the popularity of offline payments, a large number of Internet shared bicycle companies suddenly emerged at the beginning of this year.
From the initial deposit of 200 to 100 yuan
It took three months, and the deposit from 100 to 0 was reduced to 0. Some people said it would be very fast.
In just half a year, from one yuan per person to 10 yuan per month for monthly payment, after several jumps, the survival of the low-end bicycle industry was completely cut off.
In the past, there was still a market for bicycles worth 1,300 yuan, but now, after the cheaper and better-riding shared bicycles have entered, the market has been completely occupied.
This will even affect more industries, but not many people can understand it at present.
Regarding the commercial dimensionality reduction strike of Starry Sky Group, there is also the camera industry.
This is the easiest to people to understand and be familiar with, which is actually similar to the digital camera era.
The Kodak cameras and film used to be the best products on the market until the last moment, but there is no place for film in the future world.
And ordinary digital cameras don't have much of a long time to enjoy the scenery.
"Well, we have high pixels"
"Hmph, we're good at imaging"
Sony and Nikon despise each other and are competing for users.
At that time, camera manufacturers thought that the camera on their mobile phones was extremely bad, including countless photography enthusiasts, and even today.
The problem is that the essence of photography is insight and capture, not your wide-angle lens, half-frame full-frame.
When a communication tool also has the function of photography and is more convenient, the camera, as a photography tool, is destined to be lonely.
As for the performance, Kodak, which used to be the first to end, did not end because of its performance being surpassed.
This problem is now the hottest and most intense among various forums. Many people say that mobile phone lenses cannot achieve the performance of cameras at all.
However, the sales of digital cameras fell from 100 million units a year two years ago to less than 30 million units last year in just two years. This year, it is predicted that it will likely drop to less than 10 million units. After all, under the leadership of Starry Sky series of digital products, the mobile phone industry has begun to enter the field of hardware competition; for example, Nokia recently released a mobile phone called 4,100 pixels, which is really cruel.
The SLR market has even been affected by this. Year-on-year sales have fallen by nearly 40 compared with the previous year. More than half of the market has been lost in two years. The competitors come from outside the camera industry, which is naturally a classic commercial dimensional reduction blow.
"You want to shoot things more clearly, but I can broadcast them live."
This may be a magic weapon for the mobile phone industry to win. The live short video industry is now a popular emerging field in the world. Most people have a demand for attention. Moreover, the threshold for this industry is very low. If you have a little talent, you can easily make money.
There is also the game industry. In the past, it required countless industrial people to make large-scale games. However, since Xingkong launched the Youmin Starry Sky platform, starting from RG games, it has launched a series of large-scale games with exquisite graphics and smooth aspects through adapting numerous online articles. Then it entered various fields and an emerging platform, which has become the first in the industry in just two generations of products.
There is an example of a topic on Weibo that I thought it was the beginning of a new era, but I didn't expect it to be the peak.
Until 2007, Nokia's market share was still terrifying 475.
But at the moment when Apple 3gs came out, everyone knew that the era of Nokia was over.
The various functions and concepts of smartphones are comprehensive in crushing Nokia. A communication tool cannot fight against a computer that can communicate.
However, the Starry Gaxys1 released by Apple 4 a few days ago also made Apple taste this taste. For a moment, all Apple's previous praise turned to the upstart in the mobile phone industry. Although Apple tried its best, Jobs racked his brains. After Starry Gaxys2 appeared in the market, he could only announce his failure and could only compete for the second place in the market.
Although Nokia, a former giant, struggled several times, companies that did not seize the opportunity were destined to be eliminated by the times.
This market is different from the traditional sales market. Digital products have a price market. Some people pay attention to price, while some people only value expensive.
This is a problem with the physical sales store
Our prices are low enough, and we can still see physical objects to try on. Why do people like to go to online stores?
Their problem is that online stores do not require rent, and you can never compare prices with them.
Price is almost the most important weapon in their business model; digital products are different. Although price has an impact, quality and brand have an impact, and it is even more focused.
A strategic investment made by Starry Sky Group last year also destroyed a popular industry instant noodles.
Instant noodle sales have fallen across the board since mid-last year, and economists have actually sold 8 billion less packs of less than the year-on-year.
Is it because the taste is wrong? Is it because everyone pays attention to nutrition? Or is it because young people don’t like to eat it?
None of them.
Master Kong Group and Unified Group fought for many years, but they didn't expect to be defeated by a mobile phone software in the end.
Last year, Starry Sky Group made strategic investments in Ele.me, opened up WeChat payment channels, Starry Sky Cloud Port, and carried out national promotions. In just a few months, the market value of the two giants of convenience foods shrunk by half. Andy even spent almost no money in this. She saw the consequences of the two major groups after the rise of this market and directly shorted them in the market. The money she earned was almost the same as the money she invested in Ele.me promotion.
Mobile communication companies must not imagine that what they kill themselves is not companies in the same industry, but something else.
For example, some things that allow users to neither make phone calls nor text messages.
As for Moments, mini programs, etc., it is even more unimaginable.
This is actually very similar to a traffic station.
In the past, drivers were driving and listening to various radio stations, but now, they all listened to voice dispatch and navigation on their mobile phones.
The transportation station must have no idea why a taxi-hailing software came to interfere with my business.
This is the same as in-car navigation. The previous price of in-car navigation was around 2,000, and you still need to go to a special service store to update. However, since the smartphone came out and Star Map acquired industries in related fields, it has its own updates and can automatically switch the voice of a certain star, which is directly overwhelming. It didn't take long for the car navigation to exit the market.
Although mobile communication companies and transportation stations will not withdraw from the market for the time being, it is impossible to be as glorious as before. In the future, like in-car navigation, it is not impossible to directly withdraw from the market.
When the concept of dimensionality reduction strike was proposed, it refers to an industry being suppressed by another unrelated field, from a broad industry to a professional field or completely disappearing.
Nowadays, most of the time it refers specifically to Starry Sky Group, from mobile phones, gaming industry to communications, taxis and even convenience foods, involving food and clothing and travel.
For example, the cameras in the broad sense now only have SLR micro-single in the professional field, such as the text messages used to communicate now only
In a global perspective, many countries have not yet been abandoned. In the past, everyone was playing together on the same planet, but some players were already preparing to leave this home at this time.
Now ordinary people just feel why rocket launch centers have been very busy recently, and rockets have been launched, from the Kennedy Space Center in the United States, the Western Space Missile Test Center in Los Angeles; the Jiuquan Satellite Launch Center in China, the Xichang Satellite Launch Center in the former Soviet Union countries; the Baikonur Space Launch Station in the Presek Base; the European Space Launch Center in the European Union, the San Marco Launch Station; the Tianzhou Aerospace Experimental Base in Chen Guo.
It hasn't stopped much for almost a year. The two major international space stations are being expanded in full swing. There are currently more than 500 astronauts in space, and the number is still increasing.
The EU gave up its own Galileo navigation satellite project and began to cooperate with GS and Beidou. In the interstellar era, the navigation projects on Earth were naturally useless for them. After all, if you continue to invest now, it would be almost useless.
Worldwide, all universities have tacitly increased scholarships in aerospace-related disciplines and reduced tuition and credits.
And in this silent war, most of the countries on this planet still
He was abandoned in a daze and ignorant way, which was another typical dimensionality reduction strike.
As the second largest country in the world, there are always some elites in the more than one billion people. Indians are all very famous talents in the fields of pharmaceutical and software.
However, since the popularity of the immortality gene, India's pharmaceutical industry has suffered a major blow, and the inventory of drugs sold to various countries has accumulated as many as mountains; a major economic pillar of the Indians collapsed.
A large number of Indian elite talents began to flow out, and their destination was mostly the United States. Chinese people were self-sufficient. Europe was disrupted by refugees at this time. Only Americans needed a large number of elite talents to supplement it. It is foreseeable that India could not catch this interstellar express.
Chapter completed!