The 407th chapter title battle (2)
Wang Hongwei looked at the company sitting in the stands, breathed a sigh of relief, and said, "Next, the final bid for this Spring Festival Gala, the naming rights auction, and the specific details of the leaflet are very detailed, so I won't repeat it. The bid is actually started, the starting price is 50 million."
Most of the companies in the audience are just watching the fun. They just come to try to see if they can get a bargain or try their luck, so that they can take out hundreds of millions of dollars to post an advertisement with real money.
As for why I didn’t plan to learn advertising, why I went to Beijing to attend this meeting at the end of the year, haha, there is public funds, so I can also take a walk, take a few walks, buy some souvenirs, etc. This is much more attractive than any advertising investment, and I still have awesomeness to brag when I go back.
What kind of advertisements are there? It will take tens of millions of dollars to make a brand on TV, and it will cost tens of millions of dollars to get it. Don’t let it go. If you have that money to build a cadre building, it’s better to buy two good cars. Isn’t it just a waste of money to advertise?
This is the true thoughts of the leaders of state-owned enterprises in this era. The glory brought by the planned economy made them intoxicated by a beautiful life. They closed their eyes happily and did not believe that there would be any changes in the market. Anyway, they just need to produce them in a dull way, and the products will naturally be pulled away by truck. What is the market? If you have the ability, you won’t buy it. If you like it, don’t buy it.
This is the sales philosophy of state-owned enterprises in this era. They don’t think about technology or research product updates, but they are enjoyable except doing things. Anyway, the factory is producing.
All those who really hope to win the title are foreign companies, including Coca-Cola, Pepsi, Danone Group, Procter & Gamble Group in the United States, and several agricultural-related companies, including Mercedes-Benz in Germany, Peugeot in France, Toyota Honda Mitsubishi in Japan, He Dazhuang, Lai Fuling, Singapore Kerry Grain and Oil Company, etc.
Everyone may not be familiar with this Singapore Kerry Grain and Oil Company, but when it comes to saying that the golden dragon fish should be cooked thoroughly, right? It has opened up a precedent for small-packaged high-end edible oils in China, the originator of domestic barreled edible oils, and the creator of domestic refined classification of edible oils.
Needless to say, the Japanese Sumitomo Lai Fuling: We are pests, we are pests, the righteous Lai Fuling, and the righteous Lai Fuling, we must eliminate the pests.
Behind these companies, there were three more people at this time, and they quietly entered the venue and sat behind everyone.
Wang Hongwei announced the start of the Spring Festival Gala title bid. One of the three people just came in and raised the brand in his hand: "100 million."
Wang Hongwei was stunned for a moment because he knew this person, Li Chun who was following Zhang Xingming every day, looked at the sign he was holding in his hand, Shenyang China Automobile Manufacturing Co., Ltd.
Everyone in the venue looked back at Li Chun and the other two at the same time, but this had no effect on them at all. They looked directly at Wang Hongwei on the stage ahead without expression, and these people did not exist on the spot.
Chapter completed!