This award ceremony can be said that the Lakers are full of goods! Kobe won the regular season MVP alone, scoring champion, He Yiming also won the rebounding champion and blocking champion! Odom won the best sixth man, while Zen master won the best coach! It can be said that almost all the awards this season have been contracted by the Lakers!

On the other hand, after He Yiming and Kobe discussed investing in the establishment of sports drinks in the Celestial Dynasty, He Yiming also communicated with Yao, Zhou Li, Lao Song, Markberg and others! Finally, he decided to invest in the establishment of a production base in the Celestial Dynasty. The name of the drink was already thought of, and it was called Lipai! It means that after you are tired, you can stand up immediately! Although the name is very old-fashioned, it is loud enough!

Then He Yiming, Yao Yao and Kobe's team began to prepare for the establishment of a company! The formula of sports drinks is also very simple, and it was bought a patent in the Sports Science Laboratory of MIT in the United States! Thanks to Kobe's help, it turned out that Kobe had intended to start a sports drink before, otherwise it would not have been proposed by He Yiming, so Kobe agreed directly! It was a considerable investment!

A few days later, a company named Sports Culture was established in the mainland of the Celestial Empire. As for why the offshore company was registered, it was because the Celestial Empire had strict control over this aspect. After all, it was about food safety! The Celestial Empire government naturally strictly controlled it! Fortunately, He Yiming and Yao were here to save face, and this drink was not harmful! The specific function was just like ordinary sports drinks!

After the company was established, we started to arrange it together, first a beverage production base, and then a series of dealers! He Yiming and others finally chose a dealer to act as agent for this drink. After all, the Tian Dynasty has a vast geographical area, and it is impossible to handle it with one company alone! Every province has direct sellers, and they come to the headquarters to get goods. There are few agents in the city and districts, etc., some of them are under the jurisdiction of the headquarters, and some are under the jurisdiction of direct sellers from each province! In this way, this beverage can enter all the places of all sizes in the Tian Dynasty!

On the other hand, He Yiming and Kobe took time to shoot an advertisement, which was used as a promotion when the product was launched later! Before it was launched, the sports culture company had prepared various advertisements! There were online, Celestial TV Media, and of course He Yiming's old base, and the promotion of paper media such as Celestial News!

Sure enough, after everything was done, Lipai was launched. With the endorsement of the hottest NBA player Kobe and the strongest inside player of the Celestial Champions League, He Yiming, the products were sold in a hurry! The fans of these two people ran over to buy them, and for a while, the distribution cooperatives in various provinces and cities in the Celestial Champions League asked for additional goods! The company also built several production bases again in a hurry. In addition to the previous production base in the capital, it also built a large production base in He Yiming's hometown Shudu, which can supply sales in the southwest area. At the same time, there are also markets in Shanghai, Shen Zhen and Guangzhou. The company has also built production bases in these places. At this moment, several major cities in the Celestial Champions League have been supplied, and they can also supply other cities around! As for other cities, we will wait to see the sales situation after a while. After all, it is only relying on Kobe and He Yiming's fans to support them, and the situation is hard to say!

But despite this, the news that He Yiming has received over the past few days is that the company's sales volume is so high! The average daily sales of tens of millions of bottles are sold! You should know that the market price of Lipai is 3.5 yuan, and the price of the company and direct sellers is 2 yuan! The average daily sales of tens of millions of bottles are all calculated by market price, and the sales of about one day are 35 million yuan! Even if it is calculated by 2 yuan, it will be 20 million yuan a day! The consumption situation of the mainland people in the Celestial Empire has greatly scared Americans like Markberg and Kobe! Although they also know that the Celestial Empire has been developing in recent years, they did not expect that the people there will have such consumption capacity!

A week later, Lipai's final sales came out. In addition to the average daily sales of tens of millions of bottles in the first few days, the next few days have gradually declined! Now the situation has gradually stabilized, Lipai's average daily sales are 6.8 million bottles! Judging from the average population in the mainland of China, Lipai's market share is actually not very large, but this data is quite amazing if you look at a group of professional statisticians! You should know that this is an expectation of sports, not other ordinary drinks, such as Coca-Cola, Pepsi, etc.! The meaning of sports drinks is very clear, and only people who exercise will use it!

If you can sell so much daily, it proves that 68% of the people in the sports community in the Tianchao are using this beverage! And relatively speaking, there is one very important thing about sports drinks, that is, the viscosity of users! After all, there are not many such sports drinks on the Tianchao market, which means! Once the user gets used to it, he will drink this bottle of beverage every time he finishes his exercise. This is a big important thing! You must know that even Coca-Cola does not have such ability. After all, there are many substitutes on the market, and people can also drink other beverages!

Of course, there are many effects on all this. The first is that there are not many such famous sports drinks on the market in the Tianchao. The second is that He Yiming and Kobe's fans are driven by! Basically, athletes who like sports. All the players who like basketball know that Kobe and He Yiming, and there is also a Yao behind it! The impact these people caused was quite big!

Kobe has been running to He Yiming's house every day. They are not very far away. Kobe has arrived in a few minutes! After all, he has come here without saying anything else, just say how unique He Yiming's vision is, and he can see such a big market! After all, Kobe has only invested 3 million US dollars in total, Yao Yao has invested 3 million US dollars, and the remaining He Yiming and Zhou Li have invested a total of 15 million US dollars. The registered capital of the entire company is US$21 million. In addition to the patent for spending 6 million to buy beverage formulas, the rest are all going to lay sales channels, place advertisements, and build production bases! He Yiming and Kobe were happy, so the two of them also discussed continuing to shoot a wave of advertisements to expand the influence of Lipai!

As for Yao Yao, he is still recovering from his injuries, so I won’t bother him! From this, He Yiming also learned that Yao Yao’s injury did not seem to be very optimistic, and He Yiming was not very clear about the specific situation! He didn’t have time to visit him before, and now he is busy setting up a company and preparing for the wedding!

...................................................................... To be continued!!!!!!
Chapter completed!