Chapter 495: Strong Enemy
On the way back to the hotel, Masao Ishihara received a call from Ryunosuke Oda. He made a quick decision to hold a temporary emergency meeting in his suite living room overnight.
Masao Ishihara walked in and saw that not only everyone had arrived, but also showed a look of frustration. Before sitting down, he smiled deliberately and said, "Why, are you all afraid?"
Chief deployer and technical director Yasuo Fujiwara said bluntly: "It's not that he is afraid, but that he is worried that we will return in vain this trip."
Secretary-General Ryunosuke Oda blurted out: "President, our competitors this time have encountered an unprecedented strong enemy Diageo Group."
Masao Ishihara said bluntly: "Is your information accurate?"
Oda Ryunosuke replied seriously: "It's true."
Masao Ishihara said slowly: "You should change your mindset to think about this question. Since even Diageo Group is interested in Quanxing Daqu, it further explains its value. This fully proves that our decision to invest in the acquisition of Quanxing Daqu was correct."
Yasuo Fujiwara said everything, saying: "That's the case. However, our opponent is by no means simple. In terms of the size and strength of our two groups, Diageo Group is far better than us.
If we directly choose to fight against Diageo Group head-on, it would probably not be a wise move. Besides, we have never fought such a tough battle."
Seeing that Yasuo Fujiwara, who was obsessed with winemaking techniques, showed his inner timidity, Ishihara Masao realized that the reason why everyone couldn't help but feel energetic was that they thought that this thing would probably lose in the past ten.
He had to boost morale for everyone, so he used the method of aggressiveness and said: "No matter how difficult our current situation is, can it be as difficult as we were on the verge of bankruptcy in the past?
At that time, we fought for the wrong end and had no way out. I have never seen you as unsatisfied as you are now. What's wrong with you now?
Is it because good days have been too long that I just want to keep my own acre of three parts of the land, and then close the door and live my own life?
Before the Diageo Group could make a move, you all lost the courage and fighting spirit? Otherwise, we will return to Japan together tomorrow?"
The young and energetic Ryunosuke Oda was ignited in an instant and said, "I didn't have the chance to fight side by side with the president and the seniors at the beginning, so I didn't know how difficult it was for us at the beginning.
However, after the president said this, I think that even if I lose, I will let Diageo Group know how powerful we are. I cannot just raise my hands before the fight starts."
Masao Ishihara saw that except for his secretary-general, he did not make any statement, so he strengthened his firepower output and said: "First, no matter how strong the Diageo Group is, it will not devote all its resources and strength to the acquisition of the Quanxing Daqu project. And we are different.
Although we will not invest all our resources and strength in the acquisition of Quanxing Daqu, we can concentrate a lot of strength and resources.
Secondly, do Westerners know about liquor? Do they know what strong-flavor liquor is? In my opinion, the reason why they are interested in Quanxing Daqu is tantamount to seeing it as one of the eight famous liquors in China. Today, Quanxing Daqu winery looks like it is dying.
They think that this is the best time to enter the market. Of course, we also think so. Once the brand-new Daqu is successfully acquired by Diageo Group, their operations will definitely be to carry out a new packaging and advertising to promote the market. Just like their previous acquisition of other wineries, it was the same operation model.
We are completely different from them. Many Japanese people not only know liquor, but also like to drink liquor. I am among them!
Third, liquor culture is nothing to Westerners. They just want to make money by acquiring Quanxing Daqu.
As for us, it is not only for making money, but also spreads China's liquor culture all over the world.
Fourthly, Diageo Group is definitely not as prepared as we have in the acquisition of Quanxing Daqu. For this day, we have been preparing for a long time."
The head of the group’s finance minister, Junhiko Nakamura, was more or less infected by the president’s firm attitude and began to express his personal opinion: “After listening to the president’s objective and pertinent analysis, I think Diageo Group may not be so determined to acquire Quanxing Daqu.
Or, this is the introduction of a special opponent to us by Quanxing Daqu Winery, which forces us to offer higher prices."
Oda Ryunosuke quickly continued: "Minister Nakamura's guess is completely possible. This is a strategy for the brand-new Daqu winery.
As the president said, when will Westerners be interested in Chinese liquor? They are only interested in beer, whiskey, brandy, red wine, champagne, vodka and other Western liquors!"
Yasuo Fujiwara thoughtfully said: "Chinese liquor is one of the distilled liquors, but it has different parts. Only it needs to use koji, and even some fermentation in the ground tank.
These are all characteristics that Western distilled liquors such as whiskey and vodka do not have. Even our sake in Japan is not like this brewing process.”
Seeing that everyone began to express their opinions, it would be a good thing. He had already reversed their inner timidity towards the Diageo Group, a powerful enemy.
Junhiko Nakamura said seriously: "The purpose of Quanxing Daqu Winery is to introduce foreign capital to alleviate its own financial pressure, and on the other hand, it is to use the advanced management experience of foreign capital, especially marketing experience to increase sales and popularity.
I believe they would never just sell the winery simply. Quanxing Daqu, a famous liquor brand in China, must be the key to their preservation."
Masao Ishihara decided to stop the railway: "Yes, Nakamura has talked about the key point. Quanxing Daqu definitely doesn't want to follow the old path of some state-owned brands in mainland China being hidden or disappeared by foreign capital.
This is how the entire soft drink industry in mainland China was completely defeated by foreign and Taiwanese capital. The current soft drink players in the mainland Chinese market are nothing more than Pepsi, Coca-Cola, Master Kong, and unify these.
Chapter completed!