"What kind of swearing? Is the sky falling?"

In the small hall, Chen Gaolang sat behind the desk, frowned and scolded his second son who was walking in quickly. His voice was not high but very majestic.

"Ah..." Chen Zizhi didn't expect that his father shook his head and smiled embarrassedly in the hall, and handed the newspaper in his hand, "Father, brother, I heard that the newspapers from the Imperial College are distributed to all places for free. This is probably an impact on our newspaper business. So, come here quickly."

Chen Gaolang was in a bad mood and patted the newspaper on the desk at hand, "You still need to say it?"

Only then did Chen Zizhi notice that his father had already received the newspaper, and he smiled and stood aside. The atmosphere was slightly silent. After the Imperial College Jinling Briefing was released for free, it brought great pressure to the Chen family's father and son.

Chen Zizhen shook his head. Although his younger brother is better than his fourth brother, he is still inferior in his work. He had already talked with his father for a while in the morning. The situation was very serious.

Who would have expected that the Imperial College would actually deliver newspapers for free? If Wen Jijiu sent someone to deliver a letter, he would have printed 11,000 copies, and the contents in this newspaper were difficult for the Chen family to copy or imitate them.

First, the scale of printing cannot be copied by the Chen family. Only the craftsmen in the Imperial College and their cooperation with Zhiren Bookstore can achieve such a large amount of printing.

Second, the content cannot be copied by the Chen family. The Chen family organized people to excerpt the newspapers to explain the righteousness and loyalty to the emperor and patriotism. However, if you have to write so many contents of newspapers with four pages and eight pages, the Chen family does not have enough staff.

If there are merchants advertising newspapers in Imperial College, the balance of income and expenditure can be achieved, and then the Chen family's newspaper Jinling newspaper can be closed.

Of course, the Chen family can continue to increase their investment in newspaper operation, but is this worth it? What is the purpose of the Chen family running newspapers? It is to avoid the situation like this year's courtesan competition. When necessary, it can also promote the famous prostitutes they praise. At the same time, in order to gain a good reputation.

Chen Zizhen thought for a while, looked at her father with a headache, waiting for her father's choice.

Chen Gaolang's face was gloomy and he slowly spoke: "Zizhen, do you think the Jinling Briefing will accept the Jinling Briefing when you are advertising your home to advertise your goods?"

Chen Zizhen thought about it and nodded, "Yes." It must be true. Not to mention the issue of money. The Chen family's power in Jinling City is enough to ensure that the Imperial College will not refuse.

Chen Zizhi thought to himself: Since that's the case, why does the family spend thousands of taels of money every year to run a newspaper? Just pay a sum of money to go to the Jinling Brief to advertise, but the effect is not enough? This is a very cost-effective business.

Chen Gaolang sighed and said, "Stop the newspapers at home for a while! Let's see how the newspapers in the Imperial College are made. Our newspapers will still be handled in the future. Manpower and craftsmen, find someone to do it at that time."

Newspapers can influence public opinion. This is the right to speak. Of course, it is not the right to speak in the officialdom, but the right to speak in business. For example, the content in the newspaper today is advocating Miss Bingwan. What if it is the famous prostitute who praised the Chen family? What is the business of the Chen family? It is also said that the food in Jinling City is delicious, the food that is affordable, etc.

From the perspective of power struggle, the Chen family must have a newspaper. Otherwise, they will be stuck there at critical moments.

However, this is something in the business world after all. As the Minister of Personnel, he had enough power to make the newspapers of the Imperial College use for him. Therefore, wait a moment to see how the young man operates this newspaper model. It is a new thing after all.

Chen Zizhen replied: "Okay. Father."

…

Half a day later, the news that the Chen family's Jinling newspaper was temporarily suspended spread throughout Jinling City. No matter what the Chen family's purpose was, Jia Huan suppressed the biggest competitor in the newspaper industry as soon as he took action, which made many people in the city's power circle look at it.

After the news reached the Zhen family, the female family in the room was speechless. Regardless of the others, they were forced to stop publishing the newspapers of the Chen family, which was enough to make them realize how powerful Jia Huan was. In the face of facts, they would be mocking violently, and the only thing they would lower their IQ.

A few days later, the effect of the advertisement gradually came out. Some businesses that Jia Huan contacted, such as Jin Mama from Xiaomeng Pavilion, were introduced by the Wang family, who were selling bamboo, porcelain, silk, tea, rice and paper businesses in Jinling City, all of whom had contacted Jia Huan to re-discuss the advertisement at the end of June.

The various costs of a newspaper are about 20 to 50. The circulation of more than 10,000 newspapers is between 150 taels of silver and 400 taels of silver. Before the second issue of the newspaper was printed, Mr. Tian, ​​who appeared on behalf of the Jinling briefing, had already collected nearly 800 taels of silver.

The Chen family's newspapers closed, leaving only the exclusive advertisements of the Imperial College, and the Jinling briefing fee was relatively expensive.

On June 20, after a heavy rain, Jia Huan, Zhang Chengjian, Ji Ming, Tian Shiye, Wu Dianji (from the ninth rank), Zhang Yuanwai of Zhiren Bookstore, and more than a dozen students from the editorial department drank at Beile Building outside the Imperial College, which was considered a celebration meeting.

More than half of the dozen students have changed their faces. The students who have not listened to the greetings and insisted on writing classical Chinese have been cleaned up by Jia Huan.

The elegant seat of Beile Building is spacious and is at dinner time. The lively noise downstairs comes from time to time. On the Pearl River outside the building, after the summer rain, the trees are fresh.

Two tables of tables were placed in the elegant seat. While talking and laughing, the banquet began. In addition to victory, everyone was very relaxed.

The senior high school student toasted Jia Huan with a glass of wine and said, "Brother Jia is indeed a talented person. He will suppress the Chen family as soon as he takes action. He can't accept it. It turns out that newspapers can do this. You know, in May, we were laughed to death."

Several students in their thirties at the table were all sighing, "It's true. Chief Jia made great contributions."

Jia Huan laughed and picked up the wine glass, "Imperial College newspapers will still be read in the future. I will drink with you all."

Everyone smiled and raised their glasses. Editor-in-chief Jia’s future is not in the newspapers of the Imperial College, which is something that everyone knows. A twelve-year-old Juren! I’m afraid that his ambition is still between the temples.

Mr. Zhang was thirty or forty years old, with a bit of literary appearance and nodded slightly. It was a pleasure to work with people like Jia Huan. Put down the wine glass and smiled and said, "Our Jinling Briefing is completely famous. All the young and old in the city like to read our newspapers. Yesterday, many relatives and friends in the Hui tribe asked me for newspapers, which greatly increased my face."

Everyone laughed when these beautiful words were said.

Jia Huan also smiled slightly. The content of the Jinling Briefing was still done well. This is also one of the entry thresholds for other newspapers. Not everyone can find so many scholar resources in the Imperial College.

The first page of the Jinling Brief is an editorial, catalog, current affairs. Editorial is a general title. The catalog is an introduction to each edition. Current affairs come from political news in Dibao. However, a simple sorting was done. For example, the recent Dibao concerning Zhao's impeachment of the Zhen family. Dibao only cuts out the memorial, and the Jinling Brief adopts the layout and reporting method to illustrate this matter:

The Censor Zhao impeached the Zhen family in Jiangnan for a deficit. The court officials wrote 17 letters and dozens of memorials were written. This was clear at a glance. The second news followed was: Military Machinery Zhangjing, and the commander of the nine provinces, Wang Ziteng, refuted the memorials of Zhao Jing.

Censor Zhao Junbo, this is Jia Huan's old acquaintance. In Jia Huan's eyes, these news are the tyrants of the court who suppressed the limelight of attacking the Zhen family.

The second edition is trivial matters in Jinling City. It is similar to the Urban Life News. Interesting things, fakes, disputes, etc. in the streets and alleys. Jia Huan will not let the Jinling Brief comment on it, it is seeking death. However, life news can be allowed to be freely used by the editors of the supervisor. It may be praised or criticized.

The third edition is the killing weapon of the Jinling Brief. Homicide cases and erotic cases. This is actually one of the fundamental reasons why the Jinling Brief can become popular. Violence and eroticism are always the places where people are curious. This is caused by the dark side of human society and psychology.

Jia Huan used such a simple and rough way to stimulate readers to read. Of course, this was just used in the early beginning. And the text was implicit. He did not plan to become a newspaper like Playboy or the Sun.

The fourth edition is advertising. In addition to charging advertising fees, it also involves gossip news about "entertainment stars", namely the famous prostitutes and courtesans on the Qinhuai River. This is also one of the highlights.

In addition to the threshold for content, there is also the threshold for manpower, including: printing craftsmen and editors. This is the reason why the Chen family's newspapers cannot imitate the Jinling Briefing.

Wu Dianji said: "My friend of China, are we afraid that we will continue to increase the number of copies of the newspapers at the end of the month?"

Jia Huan smiled and said, "This is natural. You have to worry about the expansion of newspapers. I don't care! Next, we have to consider the matter of making an appointment. The content of the production is limited by relying on our Imperial College alone. Let's talk to Brother Bo Miao in the future."

By converting supervisors into journalists, the editor can temporarily relieve employment pressure and at least one or two years. His plan is even bigger than this. However, he may not have time to implement it in Jinling.

More than a dozen supervisors smiled and toasted Zhang Chengjian. It was also a joke to make fun of him. Although Chief Jia is young, he is respectable and teaches them the skills of vernacular Chinese. They don’t dare to make fun of him. Instead, the young master of the Minister of Rites is chubby, older than everyone, and can talk.

Zhang Chengjian refused everyone and said with a smile: "Hey, come out to have a drink today and talk about newspapers. We will talk at the Imperial College tomorrow morning."

Ji Ming and Master Tian laughed, looked at the lively elegant seat, and then looked at Jia Huan. Even if the newspaper was done, Zi Yu was as reassuring as ever, and he would win the action. How could such a person enter the court and how to leave his chapter on that stage? Think about it, this is fascinating.

The banquet did not last until after 8 o'clock in the evening. More than a dozen supervisors, Mr. Tian and Mr. Zhang made an appointment to go to the Qinhuai River to continue drinking flower wine. The supervisors had been struggling for several years, and now they were finally full of energy. Wu Dianji returned to the Imperial College. Ji Ming asked the chief to go and call the boat.

Jia Huan and Zhang Chengjian were talking by the river outside the Beile Tower. In the night shadow, the lights on both sides of the Pearl Bridge were extremely prosperous.

Jia Huan said: "Brother Bo Miao, how much you worry about newspaper matters."

Zhang Chengjian smiled and said, "I understand." Ziyu's energy is still on reading.

Jia Huan smiled and shook his head. Zhang Chengjian actually didn't understand what he meant. He set an example for newspapers and public opinion, as if he had opened a Pandora's box.

It can be foreseen that newspapers in the Jiangnan region will spring up like mushrooms after a rain, and will continue to affect the society and cultural atmosphere of the entire Jiangnan region. Newspapers are originally the product of the formation of the urban class.
Chapter completed!