Chapter 620 Worry about production capacity first
Bao Chengming was originally a cadre of the Jinnan Regional Administration of Haidong Province. He was born in a place like Jinnan with a strong business atmosphere. It would be difficult for him to do some business. Back then, as an agency cadre, he had no time or capital to do business, but he fully utilized his expertise and used the characteristics of Jinnan region as a small hardware commodity distribution center to create a mimeographed product catalog to sell it to business personnel who came to purchase goods, and he actually made some small money.
When Feng Xiaochen went to Jinnan to help the bearing king Yao Weiqiang establish the "Bearing Industry Integrity Alliance", he met Bao Chengming. Feng Xiaochen took a fancy to Bao Chengming's business acumen and encouraged him to expand his information sales business. He cooperated with him to establish Chenyu Commercial Information Technology Co., Ltd., specializing in the collection and sales of commercial intelligence.
After receiving the financial support and guidance of Feng Xiaochen in his business model, Bao Chengming was in a hurry and his business grew bigger and bigger. At the beginning, he only extended his tentacles to the whole of China. In recent years, he has even gone abroad and entered the international market. Bao Chengming's company currently has hundreds of information analysts, and as for full-time and part-time information officers in various places, there are thousands of people.
Chenyu Information Company's main business is to produce business information for various products. The so-called business information is actually the product catalog of each company. For example, there are thousands of companies in the bearing industry. Each company produces bearings and prices vary. When customers want to purchase bearings, if they ask each company for price separately, it can be said to be time-consuming and labor-intensive. If there is a catalog of products for each company, it can greatly save their time. Business information is generated by adapting to this demand.
When Bao Chengming first started doing business, he did not charge a fee to the manufacturer, which was equivalent to advertising for free to others. Of course, he was willing to do so. The company mainly relied on selling business information to the purchaser to obtain income, and the income was just enough to make up for the costs of collecting information, typesetting, printing, etc. However, as the influence of "Chenyu Business Information" became increasingly greater, some manufacturers also began to pay attention to this business information. In order to stand out among the many manufacturers and attract more customers' attention, manufacturers had to discuss with Bao Chengming, expressing their willingness to spend money to buy a better position in business information. Some manufacturers even directly asked to insert their own color page advertisements into the business information, and this undoubtedly required Bao Chengming to pay advertising fees.
In this way, a business relationship was made into a professional media by Bao Chengming, and the advertising revenue far exceeded the income from selling business relationships. Bao Chengming's business talent was undoubtedly displayed in business relationships. He not only opened up places such as covers, back covers, inserts, etc. into advertising spaces, but even the headers and footers of each page could be sold at a good price. The business relationship with a large number of advertisements inserted became thicker and thicker. Bao Chengming then provided a plastic bag for each business relationship. Naturally, there were large advertisements printed on the plastic bag, and the charge was much higher than a colored insert in the business relationship.
Don’t forget that Bao Chengming does not only do business, hardware, chemicals, electronics, textiles, medicines..., and can make a separate business in almost every field. Some of these business conditions are monthly, and some are half a month. The company makes money faster than grabbing money. Although Yao Weiqiang, who had recommended Bao Chengming at the beginning, is already a well-known bearing king in China, he still has to sigh and feel ashamed of his ability to make money.
In the process of collecting product information from various companies to compile business information, Bao Chengming also asked salesmen to have an in-depth understanding of the internal operating conditions of each company, and even the internal gossip of each company. This information was sent to the headquarters of Chenyu Information Company located in Pujiang, and sorted out in different categories, forming a very large business intelligence database. Chenyu Information Company developed a new business based on this database, that is, to provide intelligence support to major customers to guide them in business investment, cooperation and other businesses in various places.
This time, Feng Xiaochen found Bao Chengming and proposed that Chenyu Information Company hopes that Chinese engineering machinery companies will go to Munich to participate in the construction machinery exhibition. As a company, Chenyu Information Company certainly cannot do this for free, so it has the share agreement mentioned above, that is, all companies that receive funding from Chenyu Information Company to go to Munich to participate in the exhibition will need to pay one percent of the sales to Chenyu Company as a platform usage fee.
This is a gamble. If a Chinese company makes a profit in Munich, then Chenyu Company will be able to recover its investment and may even make a profit. But if a Chinese company fails, the funds invested by Chenyu Company will be wasted.
"If you lose money, the money will be deducted from my dividends."
This is the promise made by Feng Xiaochen and Bao Chengming when discussing this matter.
Bao Chengming shook his head: "Mr. Feng, you underestimate my old bag's ability. How could I not open it if I did it? I have calculated that this time I went to Munich, the most pessimistic result was not to lose money, it was considered an advertisement. If I was a little optimistic, I could at least make a profit."
"Author to your good words. If you can earn back 1 million, it means that we will get at least 200 million US dollars in this trip, and it will be a good start." Feng Xiaochen replied with a smile.
Taking dozens of companies out, an exhibition achieved sales of US$200 million. If it was put into the 21st century, it would be a failure. But in the mid-1990s, it would definitely be a satellite to have such a big gain. Feng Xiaochen also had some expectations for this exhibition, but he was not sure that he had not been to the exhibition site. After all, it was still unfamiliar for Chinese companies to do business at global exhibitions.
Feng Xiaochen was also prepared for both. It is naturally the best to be able to do business. Chenyu Company can recover investment, exhibitors can bring back orders, and his own "three fires" in the equipment company will be burned. If the situation is not as optimistic as he imagined and foreign merchants do not accept Chinese products, then he will be willing to pay for his own achievements. Wasn't he just creating such an industry to do these things?
I heard that the Equipment Industry Company found a commercial information company to provide support to everyone and help everyone pay for the exhibition to go to Munich. Luo Ye, Lin Chong and other construction machinery companies were all excited and quickly responded to the call of the Equipment Company and sent personnel to join the exhibition group.
Luo Ye is the only Chinese company to participate in the exhibition at the last Munich exhibition, but that time it only sent three people to bring some technical information and pictures, but did not dare to transport the physical items of its main product, the 150-ton electric wheel dump truck, because the cost of transporting physical items was too high. But this time, Chenyu Information Company paid for the money, Luo Ye, Lin Chong and other companies were not polite. Luo Ye sent a newly developed 175-ton dump truck, and Lin Chong sent a 42-cubic-meter mining excavator, which was also its own intellectual property product developed based on the introduction of foreign technology.
However, the largest exhibition scale in the exhibition group was not Luo Ye and Lin Chong, but a joint venture called Chenyu Engineering Machinery Company. This company not only sent a sales team with more than 10 members, but also transported five construction machinery including bulldozers, construction excavators, concrete pump trucks, etc. Chenyu Engineering Machinery Company's exhibition fee was paid by itself, and there was no money from Chenyu Information Company, so it was inconvenient for others to say anything.
As for the two companies being named after "Chenyu", whether there is any connection between them, the staff of both companies are very secretive, and others can't find out what they want, so they simply ignore it.
"Xiaochen, do you think we can really get a good start this time?"
Standing next to the equipment in the outdoor exhibition area, Wang Weilong once again raised this question to Feng Xiaochen. With the same sentence, he had already talked to Feng Xiaochen dozens of times on the plane to Germany. In his heart, he was full of desire, hoping that Luo Ye would be able to attract attention at this exhibition. Even if he just sold a car, it would be a "zero breakthrough". This dream made him uneasy. On the one hand, he felt that China is still a country with backward technology, and it was almost impossible to get favor from customers at such a high-level exhibition. On the other hand, he felt that Feng Xiaochen would definitely be extraordinary if he took action personally.
Feng Xiaochen smiled and said, "Old Wang, if I were you, I would be worried about another thing, which is much bigger than what you are worried about now."
"What's the matter?" Wang Weilong looked at Feng Xiaochen in shock and asked.
Feng Xiaochen said: "Production capacity. If you sign an order of 100 cars in one go, can you produce it?"
"Uh..." Wang Weilong was hoarse, and after a long time, he said with a wry smile: "I dare not think about 100 cars, but I can't kill them. This time, if I can sell 5 cars, I will wake up even in my dreams. One car is 480,000 US dollars, and 5 cars are 2.4 million, which is foreign exchange."
"A mere $2.4 million can make you laugh. Look at your promising prospects." Feng Xiaochen sneered. He and Wang Weilong have been in love for more than ten years, so they naturally speak casually, and Wang Weilong will not bother with him.
"What you mean is that we really may sell more than a dozen cars out?" Wang Weilong was infected by Feng Xiaochen's confidence, and he asked with a hint of excitement.
Feng Xiaochen said seriously: "It is up to man. Although our products are not as advanced as those of the United States and Germany, we also have our advantages, especially in price. Lao Wang, you should have confidence and seize every opportunity to promote our products. If you don't even have confidence in yourself, how can customers have confidence in you?"
Chapter completed!