"Congratulations to Hunan TV for winning the first round of broadcast rights for a single episode of 8.5 million yuan!"

Han Feiguang's voice was trembling slightly. Sure enough, it was the right choice to gather all of their TV stations. Only with competition can there be high prices.

At the beginning, they wanted to buy the first round of "Lost" for 800,000 or 1 million. Now it seems that they are thinking too simply!

This price has increased tenfold!

After Zhou Yuanliang heard Han Feiguang's words, his heart was finally overwhelmed, and he was worried that he would be intercepted at a price of 100,000 yuan.

Now he spends more than 200 million yuan to buy the first round of playback rights of "Lost", and he can only say that he is worth it.

"I hope the ratings and topics are not dragged down."

While accepting the envious look of his peers, Zhou Yuanliang quickly took out his cell phone to report the situation to the director. The 200 million yuan did not fall from the sky, but was made from one advertisement after another.

Now this competent purchasing department director has begun to help the TV station think about whether to find a new sponsor in Diamond exclusive theater? Before and during the TV series, do you have to mention the advertising price after the TV series? After all, this is Lin Han’s TV series!

"Old Zhou, your master is a Pixiu. He spent 200 million at once. Why don't he cause trouble for you?"

"Yes, your diamond exclusive theater on weekends is about to rise again. It seems that I have to go back and say to my colleagues in the station to reschedule a program, so don't be beaten up."

"8.5 million, this should be the biggest expenditure of your Hunan TV this year, right?"

"Congratulations, this TV series is yours."

In Lin Han's opinion, the result is quite good, at least the Hunan Satellite TV platform is quite good, with a basic viewership.

Unlike channels like Yanjing Satellite TV, even after buying "Lost", the ratings are unlikely to improve overall!

For a TV series, quality is indeed the most important, but sometimes the broadcast platform also has a crucial impact on viewership.

The audience of science fiction TV series is a mystery, and of course a good platform is more useful at this time.

And the price is also very satisfying. If you have an episode of 8.5 million, you can only sell the first round of playback rights, and the 50 million investments from Galaxy Pictures and Zhongyuan Film and Television can be recovered.

Of course, this "Lost" may bring Lin Han a return of 200 million to 300 million, but compared to the two "The Matrix" series, it is still a little less!

It turns out that making good movies is easier to make money than shooting TV series, and it has a greater influence.

Before the promotion meeting was over, the screenwriter sat in his seat and became distracted, and his thoughts were floating where they were.

...

In the following time, video websites fought fiercely on the exclusive online broadcast rights, and the prices of these exclusive online broadcast rights were generally higher than those of TV stations.

Spreading on the Internet is a very common broadcast mode now. Generally, video websites will be released on their own website two hours after the TV station is broadcast.

Due to the intensification of competition among Internet video websites and the copyright protection conductor, these websites have been willing to spend a high price to acquire the exclusive online broadcast rights of TV series in order to be in a favorable position in the competition!

This is the solo war that video websites have started.

If viewers want to watch a variety show or TV series, they must download a specific video app or log in to related websites. The number of views and registered users soared, and their influence continued to expand, so advertising sponsorships naturally came!

The 60-second advertisements for popular videos are not comparable to those for ordinary videos. There are also pop-up advertisements around the web page, which are all used to make profits.

Since 2010, major video websites have successively launched exclusive broadcast strategies, and have exclusively purchased popular video content from traditional TV stations, hoping to stand out from many video websites. This is the so-called user-snatching stage.

But now these websites need to be purchased directly from the TV series producers, and a TV series often exceeds 100 million!

For example, Tmall Technology purchased 60 episodes of the TV series "Win the World" produced by Tangde Film and Television for 8 million yuan per episode, and a total of 480 million yuan is required!

Tencent Video spent 810 million yuan to win the exclusive online broadcast rights for 90 episodes of "Ruyi's Royal Love in the Palace", and the exclusive broadcast rights for "The Voice of China" are also on Tencent Video, with hundreds of millions of each season.

Of course, the effect brought by exclusive broadcasts is still very obvious. The daily viewing volume of popular TV series and variety shows can exceed tens of millions. Not to mention the total viewing volume of billions, video websites have already given tens of billions of statistics.

iQiyi, Youku Tudou, Tencent Video, Sohu Video and LeTV Video occupies the top five, and behind each of them are the three major domestic Internet giants.

Tencent has the merger of Tencent Video, Baidu Duyou pps and iQiyi, Alibaba has completed the acquisition of Youku Tudou, and Sohu Video has a decline at this time!

In the past, Sohu Video did a very good job in American and British dramas. Now it is not just that the hardware cannot keep up, but many of the copyrights of video content have been stolen by Tencent and iQiyi.

It’s easy to do things with giants, and the representatives of every video website are determined to win!

Unlike the previous starting price of 3 million yuan, the online exclusive broadcast price directly reached 5 million yuan, which did not scare any website.

Even Kuliu.com joined the melee, but was quickly eliminated!

5 million!

6 million!

7 million!

8 million!

As if these numbers are not money, the representatives of these video websites do not blink.

The transaction volume of 8.5 million just now was surpassed by Hunan Satellite TV and rushed to a point where it exceeded 10 million in a single episode.

The directors of the purchasing department of the TV station have long been used to it. Such things have happened countless times. Sometimes they envy these video websites, who can spend so much money!

They even had a lot of dealings, selling TV variety shows to these video websites at high prices, such as Hunan Satellite TV's "Where Are We Going, Dad", "Happy Camp", "I Am a Singer", "Everyday Upward", "I'm Here" and other popular variety shows to iQiyi in packages and sell them to iQiyi.

Although the price has not been announced, I can tell that it is a sky-high price with my toes!

When the unit price reached RMB 12 million per episode, only iQiyi and Tencent Video were still fighting. Both of them belonged to emerging video websites, mainly young users.

Such domestic science fiction dramas match their youthful, fashionable, and highly educated labels, and have a very high degree of matching. Behind them are all rich Internet giants, and no one is willing to give in.

“13.5 million!”

The representative of Tencent Video gave the highest price in the whole audience. At this time, iQiyi could only stop. If it continues to fight, it would not be cost-effective!

A single episode of 13.5 million, and 25 episodes of 337.5 million yuan!

After Lin Han secretly calculated, he couldn't help but feel emotion.

Good guy, the speed of making money is really too fast. The first round of broadcast rights and the exclusive broadcast rights of the Internet alone have more than 500 million yuan. Even if it is before tax, even if the two companies share it equally, the profit will be quite considerable!

Not to mention that there are so many TV stations waiting for the second and third rounds of broadcast rights, at least 200 million yuan can be collected!
Chapter completed!