Almost all movies before the summer season did not meet the expected box office. Even "Tanger" which started the summer season also performed mediocrely, occupying so many screenings and not many viewers to watch.

The box office of movies is gradually declining, and many industry insiders believe that this is the reason for the quality. The quality of movies has declined significantly compared with last year, the year before yesterday!

The quality of the movie is too poor, and the audience is not fools. No movie will ever be abandoned by the audience because of too few tickets on e-commerce platforms. Many movies are still priced at a bargain, but no one buys the price of 9.9 yuan. Why?

Because the filming was too bad, the audience didn't want to waste those two hours!

More than 100 movies were released in the first half of this year, which was the year with the most new movies in history. However, the Douban scores that exceeded 6 points and passed the scores accounted for only three levels, and half of them were imported films.

If the quality of the movie is not good, it is easy to open high and close low, which is the so-called insufficient stamina!

Even if the box office accumulated by fans on the first day of the release, if there are no passers-by, the box office of the movie will only be a high-level dive.

There are only two days left before June 9, and most cinemas have already listed the screening, which makes it easier for viewers to purchase tickets in advance!

The popularity of a movie can basically be reflected in the pre-sale process.

Maoyan Movies, Guevara, Taopiaopiao, Weipiaoer and other ticket purchase platforms are considered to be the largest ticket purchase platforms in mainland China. Many movies have a number of people who want to watch before they are released!

Generally speaking, the number of fans and commercial blockbusters will be increased by the number of ordinary movies at this time. The number of people who want to watch "The Matrix 2" currently has 710,000 people in Maoyan movies, setting a record for the number of people.

Many people have had this experience. When they saw the overwhelming advertisements of a movie, they bought tickets and entered the cinema, and found it was a bad movie. They regretted it but had no choice but to do anything about it!

But now Maoyan's desire to watch the index has become a weather vane for good films. Many movies that have obtained high indexes have almost achieved excellent box office results in the end, and "The Matrix 2" is half a position ahead of the box.

Several of its competitors are quite popular, with 450,000 people in "Turkeys of the Ninja" , 380,000 people in "Tarzan of the Ape" and 540,000 people in "Escape from Desperate"!

If they were placed in the rest of the schedule, it would be a sure thing to win the weekend box office championship, but unfortunately the summer movies are too intensive.

There are many movies behind them who are eyeing them. If you want to win a high box office in a crushing manner, you must fuck the rest of the movies!

"Escape in Desperate" has Fang Long, the most famous martial arts actor in China in the world. The comedy movie has always been the favorite of domestic audiences. The second male lead is also very famous. There are also first-line actresses joining. Netizens, Uncle Long, kept calling, waving money to raise the box office.

Among so many movies, the schedule on June 9 is basically certain. Starting from the midnight show in the early morning, "The Matrix 2" showed an anxious attitude with "Escape from Desperate". The two movies accounted for 31% and 29% of the schedule. In addition, "Turnful Mutant Ninja Turtles" ranked third. This blockbuster with an investment of US$200 million actually only received 25% of the schedule in this period. "Tarzan of the Ape" was tragically foddered, and only about 10%!

The four movies almost swept the market all over the market, and did not give any other movies any way to survive!

Affected by this, the volume of "The Romance of the Gods" with a big reputation and box office hits a huge screening, with only 3%! It is basically a week to travel in the theater, and the return of money is nowhere to be achieved.

The intensity of competition in the summer season is conceivable. No movie can dominate the whole family. Even "The Matrix 2" has to share the schedule with other movies, unless it can show a crushing attitude in the subsequent attendance and box office!

Among many not particularly popular schedules, the number of Hollywood blockbusters can even reach 70% or even 80%.

"The Matrix 2" and "Escape from Desperate", which have the most screenings, are not considered pure Chinese-language movies, but they have worked together to suppress Hollywood blockbusters in terms of screenings!

As for the schedule of the film on June 10, we have to see who can be so coquettish on the first day of release. This kind of melee between the four sides is a quagmire, and if you are not careful, you may feel that you are wiped out.

The domestic market is already full of gunpowder. In the international market, the competition is obviously not much easier, just missing "Escape from Desperate"!

Among the four major English-speaking countries in the United States, the United Kingdom, Canada, and Australia, plus Europe, South Korea, Japan and Southeast Asian countries, "The Matrix 2" still wants to compete with "Tarzan of the Apes" and "Teen Ninja Turtles".

At the end of November and early December last year, "The Matrix" had almost no competitors in the global box office. It was the only one that had the only one, and had enough time and market space to harvest the box office!

Whether the Matrix 2 can withstand the pressure this time and create box office results that are not inferior to the previous work is still unknown.

...

Hu Yongbo is an ordinary high school science student. Because the college entrance examination and the high school entrance examination have to occupy the classrooms in their class, the school gave them two weeks off in one go, which can be said to be awesome!

However, although the holiday is good, there are also many homework and papers that come with it. The test papers of each subject are thickly combined.

Before the college entrance examination began, Hu Yongbo, a sophomore student, returned home with a schoolbag. As a late-stage procrastination patient, he would go crazy on the last day of his holiday.

At that time, I wrote it as soon as possible, and copied it as soon as I didn’t have time. Anyway, I had enough fun in the first few days of the holiday!

The home is much more comfortable than the school. I lie on the sofa with the air conditioner on. Hu Yongbo connected to the wifi on his mobile phone, and leisurely played King of Glory.

However, after several tricks, he quit the game with some anger, "Cao, are these pig teammates stupid? Are they all primary school students? Don't play anymore, don't play anymore!"

At this time, Li Yongbo looked at the QQ group in the class, and there were actually a bunch of people chatting inside.

"On the night of the 8th, we go to KTV to sing, and then go to the cinema to watch "The Matrix 2" at 12 o'clock in the evening? Is there anyone joining me!"

"It's right on the side of Deji Square. As soon as KTV goes out, Xinjiekou International Cinema. The imax over there is very good."

"Zhao Haoran, your parents allow you to go home so late?"

"I can only play until nine o'clock at night, and I will be scolded if I go back at ten o'clock."

Li Yongbo is a free-range type, and his parents rarely care about these things. In the past, they often went out to play League of Legends all night with their classmates, so they quickly replied: "I'm the one! Anyway, there was nothing wrong at that time."

"If Boge wants to go, I will go too. I happen to live at grandma's house."

"Then we'll make up that. I'll meet at Deji Square on the afternoon of the 8th. If anyone dares to release pigeons, he will be killed after returning to school!"

Li Yongbo opened Meituan on his phone and found the Xinjiekou Cinema in Deji Square in Maoyan Movie. After seeing this, he found that "The Matrix 2" opened 8 halls at 12 pm on the 8th, or 0 pm on the 9th, and more than half of the hundreds of locations in the IMAX hall were ordered!

So he quickly cut off the picture, "Wucao, comrades who are going to watch the movies should buy tickets as soon as possible, otherwise there will be no good seats at that time!"

"So in short supply? Bo Ge helps me buy one. I don't have that much money on WeChat. I will give you cash at that time."

"Ah, which row do you want to buy? Let's sit together!"

"Line 10, I'll buy No. 67, you can do whatever you want."

An IMAX movie ticket is worth two ordinary 3D movie tickets, but Li Yongbo was not ruthless at all. He bought it directly. After payment, he sent the ticket code to his mobile phone.

The two movie tickets cost a total of 130 yuan. It has to be said that most of the current student parties are not very poor.

...

The movie has not been released yet, and it is even two days before it is released. The pre-sale box office of "The Matrix 2" has exceeded 100 million!

The current box office of the Midnight Show is 21 million yuan, and the pre-sale figure on the first day of its release just exceeded 50 million, and the subsequent Saturday and Sunday also had 10 to 20 million.

This also makes "The Matrix 2" the first movie to have a pre-sale of over 100 million this year, and it is even much more amazing than the pre-sale of the previous movie "The Matrix"!

When the "Matrix" was released in midnight in November, the total pre-sale figure was only 66 million yuan, and now "Matrix 2" is like taking stimulants, directly prescribed twice the same period.

In fact, June 7 and 8 are the time when the pre-sale box office surges the most. At that time, the audience will choose to buy tickets when the movie is about to be released.

If it was too long in advance, everyone was worried that they might have something to do and would not be able to go to the cinema. Many movie tickets cannot be refunded or changed, so it would be bad to waste it!

Almost all netizens at the Baidu Movie Box Office were frightened by this number. What they like most was to pay attention to various box office results. Now there are still two days before the movie is released, and it is too early to break 100 million!

"According to Yien data and Maoyan box office data, as of 10:00 a.m. on June 6, the pre-sale results of "Matrix 2" have exceeded 120 million yuan, which indicates that "Matrix 2" has created the most pleasant pre-sale record of over 100 million yuan! According to the story of professionals, "Matrix 2" has a great possibility to set the highest pre-sale record in the mainland and the first-day box office record. Among them, the pre-sale box office of imax has exceeded 20 million yuan, setting the fastest record of pre-sales in China in Imax in one fell swoop. Such a phenomenal result will also contribute the audience the most exciting audio-visual feast of the year!"
Chapter completed!