Yiyun Bookstore is one of the most famous bookstores in Longxi University Town. It is the favorite place for literary and artistic youth and the most suitable place for reading. Every day, many students come here to read books or do homework.

Perhaps there are not the most types of books here, but the environment and atmosphere are definitely the best, full of a bourgeois atmosphere!

Books and non-books each account for half of them. The bookstores cover a wide area, with two or three hundred square meters on each floor. It is very enviable in a university town and a prosperous commercial area where every inch of land is valuable.

The reading area and the dining area are intertwined, and the book area is matched with related topics. If you are tired from walking or reading while standing, you can rest in the chair and sofa area next to you.

Some people simply regard this place as a library, hold a stack of books and read it slowly, without anyone urging me, and they don’t feel embarrassed!

It's very similar to Starbucks, the waiter only appears when you need it, without the attitude of "whether you buy it or not, if you don't buy it, go away quickly, don't move around."

Perhaps selling books is not profitable, but the money is the price of matching drinks, coffee, ice cream and juices that are much more expensive than outside, and the sales at the sandwich counter are also very good!

People who read in front of the bookshelf are not as much as they imagined. The most popular ones are the lazy sofa and the seats beside the window. The lazy sofas of various colors look very unique. The person holding the book is lying on the sofa to read, lazy, as if no one is around.

In recent years, traditional bookstores in China have closed down more and more. Although the sales of works by writers such as Lin Han have increased, they are largely derived from the sales of online bookstores!

Do ordinary people still need the lighting of street corner bookstores in their lives?

In fact, not only traditional bookstores in China are closing down, but bookstores in the United States and other countries in the world are not much better.

The second largest traditional book retailer in the United States, the U.S. bookstore chain, has begun closing hundreds of its stores and is filing for bankruptcy.

The famous British Waterstone Bookstore also announced that sales profits fell by nearly 70% during the same period.

However, there are more and more new forms of bookstores, with the stunning attitude of a spark that can start a prairie!

These bookstores not only sell books, but also sell culture!

Fangsuo, Yanjiyou, Xisif, Eslite Bookstore and other physical bookstores with distinctive themes have become the favorites of young people. They are full of literary and artistic feelings and aesthetic spaces. Combining the bookstore with other elements has become an innovative profit point.

The unique business model of Yiyun Bookstore is somewhat similar to the chain bookstores listed above. It not only displays books, but also drinks, coffee areas, stationery, small handicraft sales areas, etc.

Not only the students in the surrounding university towns, but also the nearby office workers will come here to visit. Longxi is also a relatively developed area of ​​business. Yiyun Bookstore has built itself into the cultural business card of this commercial area!

...

As a low-key rich second generation, Lu Yangqiu is not as arrogant and domineering as the rich second generation online, film and television works or novels.

On the contrary, he invested his money in Yiyun Bookstore and planned to build the bookstore after graduating from university!

Others think that he is not doing his job properly, and think that he will change his mind after he has paid off his money.

However, Yiyun Bookstore has almost no money to lose money. It can sell hundreds of books alone every day, and the profitable one is placed in the beverage and food area!

Stationery and other things are also very profitable, and a pen or a notebook is valuable.

Currently, Yiyun Bookstore is very popular, and the proportion of money converted into is also very high, and profit is not a problem at all!

Even Lu Yangqiu was still considering whether to open a branch like Xisif Bookstore after his bookstore is really on track and embark on the chain road.

This is indeed a road to wealth. What Lu Yangqiu wants to do is to convert people who are basically not studying into scholars, so that scholars can make deeper consumption in their own store!

As a young man, Lu Yangqiu's head is also very flexible. He has reached cooperation agreements with student unions of several universities in the university town and various associations.

For example, "The Matrix" is currently being screened, and a small area is used in the store to promote the book "The Matrix" and related books such as "Philosophy in the Matrix". The sales momentum is very good!

He even started the business of an agent. When the novel "Interstellar" was popular, his bookstore did not have much inventory, and customers were always asking about the book, especially the students from several nearby schools.

Now that Lin Han’s new work is about to be published in "Fantasy Age", the sales of this issue of magazines will surely reach the sky, so Lu Yangqiu simply regards this cooperation as a test of the waters!

There are thousands of students in a school, and almost every school has various associations. For example, the science fiction association we are currently in contact has even delivered 329 volumes of sales.

This is just a number for one of the schools. If you include the other five universities around, the pre-order volume may be more than 1,000 copies!

What is the concept of a thousand magazines?

Almost all the Yiyun Bookstore monopolized more than half of the magazine sales in the entire university town, and the remaining half was scattered in other bookstores, newspaper booths, and convenience stores.

Lu Yangqiu was very happy when he saw the numbers in front of him. This was just a preliminary plan and did not expand a lot. If promoted, it would be a huge profit growth point!

"The only problem is that it is not easy to find a writer like Lin Han. If the appeal is not strong enough, there will probably not be so many people agree on it."

In fact, he found student associations from these universities to cooperate, one to make money, and the other to enhance his competitiveness.

According to tradition, there are generally three channels for book purchases.

If you purchase goods directly from a publishing house, the price will definitely be relatively cheap, but it is very troublesome. Domestic publishing houses have thousands of large and small publishing companies. If each publishing house contacts directly, the workload will be very large and it will not be convenient to receive goods.

If you purchase goods from large book dealers, how much discount you can get depends on your strength, because when many new books are released in the first round, the publishing society contracts these first-printed books to some powerful booksellers and gives considerable discounts!

Sometimes small bookstores cannot get the goods because large distributors contract the goods and give them priority to the bookstores they cooperate with.

The larger the purchase volume, the greater the discount on books!

So Yiyun Bookstore uses this method to expand its purchase volume. After all, it cannot be compared with the giants like Xinhua Bookstore. Xinhua Bookstore directly purchases it and then delivers it uniformly, and the discount reaches its limit.

If the purchase price is low, the sales price remains unchanged, and the profit margin will naturally increase a lot!

"Xiao Lu, I can barely be considered your elder. Are you sure you will be able to enter 1,200 volumes of "Fantasy Age"? Did you write an extra 0 when you entered it?"

Mo Jiaqiang started from scratch and established a large book distribution network. No new book from any publisher could bypass him. After seeing the abnormal data reflected by his assistant this time, he called and asked.

Lu Yangqiu has met Mo Jiaqiang several times, but it is all because of his family background. However, this old fox claims to be an elder, but he has not let go of the discount on book purchases at all!

He answered, "That's right. We ordered 1,200 copies. Maybe I don't think it's enough. I'll add another batch of goods at that time. Uncle Mo, you must prepare enough supplies, so don't be out of stock at that time."

"How can this be? Who doesn't know that Lin Han wants to publish new works in the fantasy era? Almost every bookstore and newspaper booth below me has increased several times more than usual. But the most are not as much as you, so let me tell you Uncle Mo, what's going on?"

Trade secrets cannot be revealed casually. Lu Yangqiu didn’t want to break up with Mo Jiaqiang. He replied: “It’s probably because we sell better here. In addition, Uncle Mo, I plan to add a batch of works. Do you think this price can be a little cheaper?”

"This must be easy to discuss, otherwise you can find some time to come and have an interview?" Mo Jiaqiang was a little unsure about the foundation of Yiyun Bookstore. As a supplier, he naturally knew how many books Yiyun Bookstore had to sell every month, because there were very few books returned.

As publishers have more and more new books every year, bookstore turnover rates are getting higher and higher. If many works cannot be sold within one year or less, they will be returned to the publisher. Unsold books will account for a large proportion of the publisher's assets!

For books that cannot be sold for a long time, the bookstore first hopes to conduct price reduction promotions, as long as it is not lower than the purchase price. After all, the cost of returns is not small, so it is okay to make a little profit.

So both the publisher and the bookstore actually hope to reduce the return volume!

As for books that cannot be sold for promotions, they can only return them. This is how big shops bully the store, and big shops bully the store.

A bookstore with a large and powerful size like Xinhua Bookstore, regardless of the old or new books, even if there are various defects in it, the publisher must recognize it because it depends on the bookstore to collect the money!

If the publishing house is very strong, they will add books that cannot be sold in the bookstore into scrapped works. The scrapped books cannot be returned to the publishing house. If this is a loss, the bookstore will have to eat!

Even if it is a publishing house with very good performance, it is difficult to avoid returns.

Just like the Renmin University Press who signed a contract with Lin Han, their assets are even hundreds of millions, but many of them are occupied by these returned works. The books that cannot be sold are just waste paper!

Lin Han's works were printed repeatedly, but the works of the others were not so wonderful.

Therefore, the number of first prints of unknown books is getting smaller and smaller, and the first prints of 100,000 or 200,000 copies is like a great honor!

For publishers, they would rather print the first prints a little less and repeatedly than print them directly with 500,000 or millions of copies!

That is too risky, and if you are not careful, hundreds of thousands of copies may be unsold in the warehouse. It has no other purpose except for raising mice.

Even when Lin Han’s works are printed first, Renmin University Press always focuses on caution, so it is often sold out!

This is not about hunger marketing, but about publishers’ consideration of risks.

The data received by Fantasy Times magazine is very gratifying, so they simply made an extremely bold attempt, and the printing volume is directly increased to 3 million copies, and there are various printing plans in the future!

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Chapter completed!