Denmark is a member of the EU, but does not use the euro as currency. The currency they use is called Danish kroner. Coupons worth 10 kroner are very useful. After all, the ticket price of "Jurassic Park" is generally around 100 kroner. If you buy two, it will sometimes be a little cheaper, but it also costs 188 kroner!

If it is exchanged for RMB, the movie tickets will look very expensive. 1 kroner is about RMB 1, which means that a movie ticket costs 100 yuan, so it is quite good to be 10 kroner cheaper. .

The ticket price of movies does seem a bit high, and the cost of living ranks first in the EU!

Fortunately, Denmark is one of the most developed countries, with good welfare and high wages, and residents can afford such high life.

Now the practice of giving away movie coupons when buying the novel "Jurassic Park" is actually unfolding all over the world at the same time, truly connecting novels and movies and promoting each other!

Paramount joined forces with Penguin Publishing Group and Renmin University Press to make similar activities for different ticket prices in different regions, which greatly increased sales and box office.

If you buy books and get movie coupons, you can transfer them to friends or relatives even if you don’t use them yourself, otherwise it would be bad if you waste them in vain.

Paramount spent a lot of money on publicity and promotion. Lin Han also had to admire the staff's wonderful ideas and explore the influence of this movie to the greatest extent!

Although Paramount suffered a little loss, its movie box office continued to soar, and the creation of Jurassic Park's IP has also been successful. The money earned by selling peripheral products is no less than the box office. Even Paramount is about to be completed. Visitors can go to Paramount in Los Angeles to experience Jurassic World, which is also of great help to ticket sales there.

Just like Lin Han’s last Disneyland, I chose to host Pirates of the Caribbean 5 in the last Disneyland because there is a game project called this name. The movie was even filmed to promote this project. Who knew it became popular directly!

Large companies like Hollywood have never just made money at the box office. Even if many movies lose money at the box office, they can always make money back in other places, and it is impossible to really lose much.

The domestic market, which was originally a stolen version, was extremely strict in the copyright management and very few cases of infringement. In addition, the national purse is bulging, so it has become a comprehensive production and sales of peripheral products!

In foreign countries, many film derivatives can create huge commercial value and even feed back to the film industry. With its strong economic conditions and rich film experience, Hollywood has formed a complete film production and promotion system. In addition to traditional box office revenue, work game authorization, music copyright digitization, physical derivatives, artist brokerage, etc. have all achieved the maximization of the value of the film.

Among them, film peripheral derivatives that can account for two-thirds of some film revenue are also increasingly valued by domestic film practitioners.

Only 30% to 40% of the profits of the overseas film industry come from the box office of the movie, and the rest come from the revenue from the sale of film derivatives and copyrights. In the United States, the revenue of derivatives is as high as 70% of the total movie revenue, which is more than twice the box office of the movie!

In contrast, the domestic film derivatives market has just awakened. Compared with the popularity of the Chinese film market, the potential of the Chinese film derivatives industry has not yet been discovered. In fact, this is not that Chinese consumers are unwilling to buy movie derivatives, but that it is difficult for the domestic market to buy high-quality derivatives!

For example, in domestic cinemas, you can only see popcorn and drinks most of the time, and at most posters of different movies.

In Europe and the United States, where the surrounding derivatives are relatively developed, the sales revenue of cinema movie derivatives is much greater than the box office revenue!

The franchise stores in cinemas are expensive, and cinemas can obtain 85% of the profits of the franchise stores. By the end of the year, this revenue can contribute 46% of the total profits of the cinemas.

So their movie tickets are cheap, but their non-operating income is very rich!

Fortunately, at this time, the domestic film market also realized the content in this area. Not only did it improve its publicity, but it also started to link it directly with consumers!

"Jurassic Park" has the strongest money-making ability in history. In addition to the hot offline cinemas, they can even see their temporary sales promotion points in major shopping malls. Even with the popularity of films and the sales of novels, these peripheral products have become popular online.

The mosquito amber in the movie, the commemorative T-shirt and baseball cap, the protagonist's Q-version doll, the same water cup in the movie, the personalized post-it notes, the personalized brooch, folders, and notebooks are all hot!

Of course, the best-selling are of course the dinosaur toy models. These dinosaur toys are not cheap, the full set costs $599, including all the dinosaurs that appear in the movie.

The price of a single dinosaur toy is also a few dozen dollars, which is just a relatively small and reduced version. Toy merchants even provide global customization services, creating Tyrannosaurus Rex, Thunder Dragon, Velociraptor, etc. in 1:1 ratio!

Currently, only Dubai prince and American tech tycoon place orders. One such dinosaur can buy a house. If you are not a rich man, you can't afford to play it!

The popularity of offline has led to the popularity of online, probably because the genuine products are relatively high, so many people want to find similar products that can be replaced, so the search online is quite powerful.

In shopping websites such as Tengou, the sales of amber products surged by 500%. Although the same mosquito amber necklace cannot be bought, the clever merchants took advantage of the edges and put the remaining insects in the artificial amber. The price is very cheap, so several stores sold out directly!

Search for "Jurassic Park same model" in the search bar, and there are thousands of babies, including the same off-road vehicle model, the same necklace, sunglasses, etc.

They did not dare to actually print the Jurassic Park trademark. No one cared about the edge ball, but they would be discovered immediately if there was any infringement!

Even in major online stores, the owners directly advertised the genuine sales of derivative products, from limited edition sports bags to medals, T-shirts, etc.

Whether it is toys, games, daily necessities, souvenirs are rich and diverse!

Many of these products are handed over by major manufacturers to Chinese merchants, and then labeled them and sold to the whole world. After all, this is a world factory.

Manufactured in China and sold in China, Paramount has made a lot of money with manufacturers, and Lin Han's 5% full copyright dividend is accumulating more!

...

On Wednesday morning, Wei Yongyuan, a freelancer, got up in the morning bed. Usually, he slept until 11:30 and then got up for lunch.

Today, in order to go to the cinema to watch "Jurassic Park", he got up before 10 o'clock. He is a writing worker who usually relies on writing online novels to make money, and occasionally publishes some small articles in magazines or newspapers.

Only when it is late at night, his inspiration will surge out. Recently, the new book has just been launched on the shelves and has been staying up late to compete for monthly tickets, so he has never been able to take time to watch a movie in the cinema!

Now June has passed and July has just arrived. He ranks fifth on the new book monthly ticket list, which is very difficult for a person who has been losing money all year round, so Wei Yongyuan decided to reward himself, go to the movie alone and have a big meal.

The cinemas are sparsely populated on weekday mornings, and apart from a few staff members, there are not many people there!

The movie at 10:55 is only 10:30 now, and there are more than 20 minutes left. Wei Yongyuan simply wanders around the cinema. He doesn't feel embarrassed about being alone. After all, his more than 20-year-old single dog career has developed a thick skin.

"Hey, when did you start selling toys here?"

Wei Yongyuan looked at the boutique next to the popcorn sale curiously. After he walked in and looked carefully, he found the prices and couldn't help but be shocked: "My God, is this robbery or robbery?"

The cheapest notebook and sticky note paper cost more than twenty yuan, not to mention the rest. He even saw the original novel of "Jurassic Park" here and brought all the novels to the cinema to sell. It was so talented!

I am also writing novels, why is the gap so big?

"If one day my novel can have one tenth, no, one percent will be enough!"

Almost all the boutiques are Jurassic Park derivatives, and there are very few derivatives of other products. Wei Yongyuan even saw the same sunglasses produced in advance by "The Matrix".

Although he wanted to buy this and that, he just couldn't bear to let it go. He looked around and even held it in his hand to feel it himself. Finally, he could only let it go silently and said in his heart: "Only fools can buy such expensive things!"

However, the slap in the face came too quickly like a tornado. When he walked out of the screening hall at more than one o'clock, he came to the boutique silently!

Wei Yongyuan picked up an amber pendant and a Tyrannosaurus Rex and a velociraptor doll. He sighed, "Buy it, buy it, the whole family will not be hungry if you eat one person. Isn't it just over 800 yuan? You can always earn it for a month!"

With such emotions, Wei Yongyuan comforted himself with a little pain in his credit card to pay the bill, and his heart was almost bleeding. How many tens of thousands of words would he have to write to earn back the 800 yuan, all because of his hobbies.

Usually he is reluctant to eat and wear. Such a luxury makes him feel a sense of spending money. After he returns home, he immediately opens the amber and the doll, then takes a photo and posts it to the author group to show off!

***************************************

Recommend my friend Yi Wen’s new work "The Big Villain" to everyone~

This is a story about villain development. Lin Xing eventually became the most famous villain in the NBA league. Both Bill and Bruce Bowen sighed that they were inferior!
Chapter completed!