The analysis report of the domestic and foreign book retail market last year released by Nelson Books shows that the book retail market of physical book shops in China achieved a positive growth of 1.4%!

This is the first time after many years of negative growth. There are many reasons, but the results are good, proving that people's habit of reading books remains.

There is always no shortage of reading in life. No matter what method people use, selling books is still profitable. In addition to traditional bookstores, the advent of the Internet era has also given birth to many new ways to sell books.

Through the promotion and recommendation of emerging media such as Weibo and WeChat public accounts or talk show on TV, book publishing and sales have broader publicity channels!

The Internet provides people with more choices for buying books and reading.

Lazy consumers can sit at home and make up their minds to buy books without leaving home, and wait for the receipt with a click of the mouse or mobile phone screen.

However, some people want to touch and flip through books. This kind of experience is not available to the Internet. In bookstores, they can make friends with like-minded people and participate in some offline activities to expand their social networking.

Lin Han’s signing meeting was called a large dating platform by his fans. Many people chatted when they were bored while standing here. Everyone was Lin Han’s fans. The forum, QQ group and even WeChat group were very enthusiastic!

Many young people nowadays have endless topics on the Internet, but after meeting, they can't find anything to talk about.

That night, CCTV Evening News reported on the grand occasion of Lin Han's sales signing meeting and gave a full 5 minutes to report it, which can be said to be quite face-saving!

Lin Han was watching the news here while eating. He couldn't help but send a text message to Zhao Han, the vice president of Renmin University Press, wanting to ask about the follow-up publicity.

But I have never received a reply. It is logical that Zhao Han should always focus on the sales of "The Matrix" today. "Why has Zhao Han never replied? I also want to ask him how many copies of "The Matrix" need to set a record."

"You don't have to contact Mr. Zhao anymore. He went to the UK yesterday. I don't know if he can receive it." Chen Jiaxuan explained, she happened to know the situation.

Lin Han was puzzled, "At this critical moment, what did he do in the UK?"

"I went to the English version of the Matrix press conference. Originally, Penguin Publishing Group wanted to invite you to come because they were very grand. It is said that they invited quite a lot of heavyweight figures. I asked you, but if you said you wanted to make a movie, I would like to decline you."

Penguin Publishing Group is the largest publisher in the UK. They attach great importance to the sales prospects of "The Matrix", so they set up a grand press conference. Lin Han recalled it and said: "So that's the case. Has the press conference begun?"

Chen Jiaxuan looked at her watch and gave up the calculation of the time difference: "It is said that the press conference was held at 3 pm London time. What is the time difference between London and Yanjing?"

"Now in the UK, the time difference is seven hours. Now we are nine o'clock in the evening, which means it's only two o'clock there, and the press conference will only start one hour. I don't know if there are any TV stations or websites on the Internet to broadcast live, so I'll wait and find it later."

Lin Han was very curious about what a press conference could make, so he couldn't help but speed up the meal.

...

Penguin Publishing Group is the world's largest publisher, establishing sales channels around the world, selling to more than 40 countries including the United Kingdom, the United States, Germany, France, Italy, Spain, Portugal, Canada, Australia, Romania, etc.

The English version of "The Matrix" is the main project of their group this month. They will recommend it in their existing sales networks to promote their sales in the global book market.

"The Matrix" has been launched in large cities, major bookstores, airport bookstores and other bookstores in European and American countries, and the sales momentum is still very gratifying!

At the same time, Zhao Han did not just attend this press conference. He will also go to the Frankfurt Book Fair with the people from Penguin Publishing Group. The two companies jointly launch Lin Han's classic science fiction series!

Renmin University Press provided the Chinese version of all Lin Han’s books, while the other party provided the English version, so that it could gain more widespread attention, and by the way, use Lin Han’s reputation to see if the books of other writers can be promoted.

Lin Han’s novels are not best-selling in a single market, but books are sold all over the world!

Today, "The Matrix" has sold nearly one million copies on the European land. In addition to many economically developed countries, residents of some less wealthy countries are also fans of Lin Han.

Located in a bookstore on both sides of the streets of Wenceslas Square in the center of Prague, Czech Republic, the English version of the book "The Matrix" is displayed in a window or placed in a prominent position in the store.

Especially at the entrance of the largest local bookstore, the book was simply placed in the "Top 10 Bestseller List" area, and specially marked under the novel in black and white: "The latest work of science fiction writer Lin Han".

In addition, this book is also placed in two different locations downstairs of the bookstore. The price is 299 Czech Krone, which is equivalent to about 80 RMB, and the price is not cheap!

It should be said that any book in European and American countries is not cheap. Textbooks are the most expensive, generally more than 50 pounds, and there are also 70 to 80 pounds.

The retail price of "The Matrix" in the UK is 28 pounds. There is a saying that is actually the best portrayal of this aspect. Those who can afford Land Rover abroad are not rich people, but those who can afford books are rich people!

Prints abroad are very expensive, and the price is almost five times that of similar books in China.

Therefore, Lin Han’s overseas royalties income is very gratifying. Selling one book is equivalent to selling five books in China, which of course makes money!

Back to the topic, when it came to 3 pm local time in London, the English press conference of "The Matrix" officially kicked off.

When Lin Han saw the introduction of these characters from the computer screen, he was surprised!

The Chinese Ambassador to the UK, President of the British Penguin Publishing Group, Deputy General Manager of the People's Congress Publishing House, and the founder of the Oxford Brooks University Publishing Center and internationally renowned publisher Paul Richard and others resigned and delivered speeches.

Others present included Mike Arnold, a professor of philosophy at the University of Cambridge, and Toran Harrison, a French artificial intelligence researcher. This introduction seems unsightly!

The reception was even more star-studded, with former British Cabinet Secretary Johnson Attica, Vice Chairman of 48 British Groups, Case Bennett, Blooms Poirie, and CEOs of publishing companies such as Britain, France and the United States.

As for China, the State Administration of Press, Publication, China Propaganda Department, and the Chinese Embassy in the UK also attended the reception. They regarded this novel as a topic of communication between China and the UK!

Lin Han even saw the world-renowned media such as CCTV reporters, British BBC reporters, Times, Xinhua News Agency, etc. Perhaps this news will be popular tomorrow.

However, to his surprise, the official Weibo of the "Matrix" directly posted photos of the scene and gave a detailed introduction to everyone. This is definitely a first-hand report from the front!

Even Xinhua News Agency reporters did not report it, but the Matrix Weibo account has already received the news. This is probably provided by Renmin University Press. The simultaneous release of the English version can also attract some readers who follow the trend and promote the sales of the Chinese version!

Each of these names can be regarded as a social elite, and even several popular writers attended the press conference, which is simply awesome!

Although it is late at night, I have never lacked night owls on the blog. There are not many people who follow the official Weibo of the "Matrix", but there are many marketing accounts that are taking advantage of the popularity.

A marketing account called "Watch Me in the UK" is usually keen on popularizing various foreign matters, including but not limited to the UK, and has also attracted a lot of fans. However, due to the lack of explosive points, the viscosity of fans has gradually declined.

After seeing the pictures posted by the official Weibo of the Matrix, the company immediately sorted out the content of the picture, then searched for relevant content on the British website, and compiled a long microblog at a very short speed. Blog: "Let me tell you how popular the Matrix is ​​in the UK! Is it true that the new book launch conference is so good! The Chinese ambassador to the UK, former British cabinet ministers and even royal members, take a look at the celebrities present!"

Those who are a little interested in foreign affairs or those who are interested in the Matrix clicked on this long Weibo post and were truly attracted by this seemingly simple but grand press conference.

"I'll go, is the Matrix so beautiful? Why are so many people coming? Why don't Lin Han go to London by himself?"

"So amazing. Apart from Lin Han, I guess there are not many writers in China who can invite so many people!"

"Teacher Lin, please take my knees! Please tell me to write a book. I am not greedy. It is enough to have one percent or one ten thousand of your money..."

"This is the most powerful writer, comparable to Aunt Rowling's treatment."

"Teacher Lin is a treasure of our China, but unfortunately Teacher Lin was unable to go to the scene."

"Why don't the Chinese version of the novel be produced in something similar?"

"Did you forget it? Today, Teacher Lin was holding a new book signing sale in Yanjing, but the traffic almost blocked. It was so awesome!"

"This book "The Matrix" seems to be going viral abroad. Will anyone bet on a few days to reach the top?"

"I bet on a hammer and maybe I can win the first place tonight. I can see if Lin Han's science fiction novel can be more thorough."

There are so many remarks like this. Everyone knows that the English version of the book "The Matrix" is very exciting, and they are looking forward to Lin Han's next book for a long time.
Chapter completed!