The production process of the cover material of the hardcover limited edition of the Matrix is ​​very complicated. The price of a thick book is more than 500 yuan. Such a high price has also made many netizens question Lin Han's motives. Is this a book or a gimmick?

However, the sales route of Renmin University Publishing House seems to be very successful. Fans killed 20,000 copies in just over two hours. Their rush to see people in the book publishing industry were shocked!

An industry insider immediately pointed out that limited edition books are actually not new, there is certain market demand, but publishing also has risks.?≠

There have been many "silk books and bamboo slips" on the market, which wrap four classics in exquisite packaging and sell them at high prices.

This kind of "craft book" has not had a good market response.

But there are also successful cases. On the 50th anniversary of Bonakov's "Lolita", Shanghai Translation Publishing House launched a limited edition, with a price of nearly 60 yuan and a regular edition of 25 yuan. Three months later, the online price was raised to 0 yuan.

However, Renmin University Press directly set the price of a limited edition book at 568 yuan, which really surprised many people. While being questioned, it also gained the understanding of many people. After all, this is Zhou Yu's beating Huang Gai. One is willing to beat the other and the other is willing to be beaten, and no one can blame him!

Limited edition books are not every writer, every book is OK, and you have to grasp the key points. It depends on whether the writer is attractive enough and whether the publishing timing is in line, such as anniversaries.

Zhao Han also knows that doing limited edition books once in a while may succeed. If you do them frequently, you will consume readers' trust and increase the risks.

There are not many authors who can make limited edition books now, and they do not have extremely popular popularity and wide audiences, so they can’t play with this thing at all!

This is the case with Lin Han's "The Matrix". He is the most popular writer in China. This book is also the most discussed this year, and its influence is far beyond the scope of the Internet.

This time, Renmin University Press made a lot of money. The cost of book production was only printing and Lin Han’s royalties, and it was not passed through the hands of middlemen!

So after removing the 10% printing and production cost and 25% of Linhan’s royalty, the remaining 65% are the publisher’s own!

The 20,000 books were not discounted for a penny, and they were all sold at the original price, which means that the total sales reached 11.36 million yuan.

Lin Han got 2.84 million of them, and the publisher made a net profit of more than 7 million yuan. No wonder Zhao Han couldn't even close his mouth!

...

Just as they were talking, Lin Han's fans on the Internet were in high spirits. A considerable number of people who like to watch science fiction works were food and clothing. They had a high quality of life and had enough money to buy books.

Many people didn't get any news in advance. By the time they heard that the limited edition of "The Matrix" was launched, the official website of Renmin University Press had already sold out and the inventory was zero!

Qi Zhengxiang was so angry that he wanted to smash the mouse. He was working hard, but after accidentally seeing the chat message in the QQ group, he quickly entered the Renmin University Press. However, just as he was about to pay, it showed that there was no goods.

If he had five seconds in advance, even three seconds, he could get the last one. He had clearly seen it, but he was defeated by the input information!

"Why didn't you notify me earlier? This publisher is too much!" Qi Zhengxiang was extremely angry. He tried his best to refresh the page, praying that someone would fail to pay, but he was only disappointed.

Qi Zhengxiang doesn't have many hobbies in his seat, including a 20,000 or 30,000 yuan per month. He likes to watch movies, travel, singing or games, and his family happens to be in the air. There are two houses in Hai that do not require a mortgage, so life is naturally very comfortable.

The limited edition book worth more than 500 yuan was nothing to him, so he didn't hesitate at all!

However, even if you have money, you can't buy "The Matrix". If you say it's 20,000 copies, then you won't be able to get one more. Renmin University Press still has the credit for this.

Qi Zhengxiang is completely unwilling to go to work now, "Is this damn publisher doing hunger marketing? How could the 20,000 copies be sold out so quickly!"

This is exactly what many netizens and even publishing people are concerned about. Is it hunger marketing if you sell out for one hour?

Many brands like to do this, deliberately divide it into several batches and release it. They have to wait until this part of the sales is completed before they are put on the shelves to continue selling, and always grasp the psychology of consumers.

"I'll just go, there are too many rich people in this world. Books worth more than 500 yuan will disappear if they say nothing!"

"I strongly suspect that it was an internal fraud, otherwise how could it be sold so quickly!"

"Release the inventory quickly, soul fade..."

"I almost smashed the mouse and didn't even get it."

"You can buy several complete sets of Lin Han's works for five hundred yuan, and I'll kneel down for the rich!"

However, Renmin University Press was also very aggrieved. They really didn't deliberately engage in hunger marketing. They really sold out. Unfortunately, before the clarification was started, a hacker took action. The entire official website was hacked by hackers and turned into a 1ash animation page.

A villain wearing sunglasses is beating the villain with the logo avatar of Renmin University Press, and there is also a text above: "Reject hunger marketing, we want to watch "The Matrix"!"

Originally, Qi Zhengxiang was refreshing the page, but who knew it would become like this all of a sudden. He thought that his computer was infected with a virus, so he quickly opened the other web pages and found that everything was normal before he breathed a sigh of relief.

"A real hacker took action? I want to see how the publisher responds!"

There were many netizens watching the fun. There were already quite a lot of people who were rumored to have 20,000 limited editions sold out on Weibo, so they all followed the map and witnessed the grand event with their own eyes.

Renmin University Press was also distressed, and they quickly posted a message on their official Weibo account: "To all Lin Han's readers, "The Matrix" is indeed very popular. Twenty thousand copies have been sold out in an hour. There is no concept of hunger marketing. Each book has its own number. We cannot produce it extra. This is a disrespect for previously paid consumers and is also something that any conscientious company refuses!"

Many people with anticipation sighed. They thought they could squeeze out a few books, but they were sold out.

Can this be blamed on the publisher?

I can only blame Lin Han for being too famous and Lin Han’s readers for being too rich!

Qi Zhengxiang simply posted a post in the forum of the Hanlin Academy: "The purchase of the limited edition of "The Matrix" by Renmin University Press at a high price, and the price can be negotiated!"

However, most of the people who came to reply were watching the rich, and no one was willing to sell the books they had grabbed. Anyone with discerning eyes knew that this book would definitely appreciate, and it would be a bit unprofitable to sell it now.

Perhaps because the popularity of the Internet is too high, some people can't help it. On Xianyu, a user named "Jun Qing Chaoyi" released the auction information: "I am a die-hard fan of Teacher Lin. I accidentally grabbed a hardcover version of "The Matrix" two hours ago. The book number is No. 8791. The publisher has no goods yet. If the auction starts now, just modify the delivery address and see the screenshot for details!"

The screenshot can clearly see the person's purchase time and book number. As for the rest of the information, it is mosaiced so that personal information will not be exposed.

The auction started before even receiving the books, but there were many people who raised the price!

The starting price of RMB 1ooo instantly soared to oo yuan. At this time, Qi Zhengxiang also received news to join in. He was not short of money anyway, so he directly quoted a price of 25o yuan with great wealth.

This book is worth this price, but unfortunately he met his opponent. There are too many rich people in the Hanlin Academy. Many people are not unable to afford it, but they missed the purchase time. Of course, they are unwilling to let go of the last chance now!

26oo!

28oo!

32oo!

Prices are rising steadily, and even more and more people participating in the auction are shocked, which makes the onlookers stunned, especially those 20,000 who have purchased books are even more ecstatic. This thing is really valuable!

Qi Zhengxiang gritted his teeth and said angrily: "Whoever is afraid of whom, at worst, the monthly salary will be spent here, so I don't believe I can't buy this book."

Other bidders also have this mentality. They can’t afford antiques worth millions or tens of millions, and can’t afford limited edition books worth thousands of dollars?

The number of this book is actually not high, nor is it a special number. If there are other more precious numbers, it is estimated that the price will continue to rise!

It only took one minute to go from oo to 5ooo, and from 5ooo to 8ooo it took 20 seconds. The original price of books 568 yuan is soaring all the way, and no one knows where the price will stay!

In the end, Qi Zhengxiang put in a arduous effort, and changed from 10,000 to 15,000 in a row. In the end, no one started to compete with him when he stayed at 21,000.

The investment from Junqing's government and the opposition is quite cost-effective. It doubled several times in two hours, and it directly changed from 568 to 21,000 yuan, which also made many people see hope of making money!

Many netizens were ready to go, and they made up their minds silently that next time Lin Han would set up an alarm clock and grab it with plug-ins. This is simply grabbing money!

However, the 20,000 books not only did not meet the needs of Lin Han readers, but instead stimulated their desire to want physical books. Although they could read free books on mobile phones and web pages, paper books were different after all.

They are willing to spend money, but they have no place to buy it, so Renmin University Press has become a punching bag again!

The official website that just recovered from the hacker attack was once again hacked, but this time it appeared a petition.

"We don't expect to have limited edition books, we just need a paperback version of The Matrix. If you want a physical book of The Matrix, please give us a thumbs up and let them see how many people want to buy paper versions!"

There is a heart-shaped pattern next to these big characters. Each ip can only be clicked once, but it only takes more than ten minutes. The number of likes soared to 20,000 people!

Ten thousand people petitioned, and many loyal fans petitioned for the purpose of having a paperback version of "The Matrix", and the paperback version could not affect the price of the hardcover limited edition at all! 8
Chapter completed!