After analyzing the selling points clearly, Lin Han quickly introduced the audience forecast of the film, as well as the crew's investment background and planning schedule. Next is the sponsorship return form and relevant explanation that brands are most concerned about.

"Our advertising implants are all based on the original plot, and no additional plot is added. In addition, the time and number of advertisement implants, and the close-up shots are different. There will be numbers when signing the contract in specific situations."

Lin Han said so much, and the most critical time has come. So much preparation is for these brands to pay for the next bidding process!

When it came to the bidding stage, Lin Han abdicated from the explanation position and gave way to the wise, and Miao Hong was the one who presided over the presidency.

He walked off the stage and came to the first row, whispering to Chen Jiaxuan beside him: "You said it just now, right? I saw that the people below were quite surprised."

"It's very good. The stills are so impactful. I guess these brand representatives will snatch their heads." Chen Jiaxuan smiled unkindly, "It would be great if there were 20 million advertisements to be implanted."

"So many big companies and our exquisite implants, do you think it's only worth this price?"

"Or what if we make a bet."

Lin Han was very interested, but Chen Jiaxuan was not fooled at all. She shook her head, "No gambling, let's listen to Miao Hong now."

...

Miao Hong stood on the stage and re-recorded the previous stills, "Everyone can see that there are sunglasses in quite a few scenes in the movie. This is not only for the sake of being handsome and cool, but also for the convenience of editing the computer CG into actual shooting. There is also a special setting. Wearing sunglasses means isolation and self-protection, and taking off the sunglasses means opening your heart!"

Yang Tianhua never expected that a mere sunglasses would have answers to this aspect in the movie. He had made up his mind to grab this implant. Although the amount within his authority was not much, the competitors probably would be the same.

"We promise that in the three movies, the sunglasses involved will be played for no less than half of the total film, and there will be close-up shots of varying degrees. This will be the next popular trend, with the lowest price of RMB 1 million, and everyone can bid at the discretion of their choice!"

The reason why Miao Hong and others put sunglasses first is that this thing has too much time to play and almost everyone has to wear it. This is a once-in-a-lifetime opportunity for any brand related to sunglasses.

They may encounter many movies, but there will be no good movies like "The Matrix" that are purely for black sunglasses. The two are so compatible!

Lin Han still remembers that when he was on Earth, after "The Matrix" was released, it caused a trend of black sunglasses around the world. Countless young people are proud of having sunglasses like Neo!

“2 million!”

Yang Tianhua was determined to win, and he didn't care about the 100,000 or 500,000 price increase, and directly called the price 2 million yuan.

Dior, who once invited Barbados supermodel and amateur singer Rihanna as the spokesperson, is the best among luxury goods. They also have the line of sunglasses, and they sell very well. Last year, Dior won 200 million euros with sunglasses alone!

After seeing Yang Tianhua shouting out two million with Ray-Ban glasses, Dior also started to increase the price directly, "3 million!"

Before Yang Tianhua could speak, Chanel's representative on the other side raised the sign and compared a 4 gesture, indicating 4 million!

Chanel sets the price of sunglasses a little more expensive, and its sales are far less than Dior. Last year, its sales in sunglasses were only 120 million, far less than its old rival Dior.

According to Chanel's marketing department's analysis, the mainland Chinese market has just opened, and this movie will bring them more sales, not only in mainland China!

4 million yuan is nothing to them, and the money they make from consumers every year is no joke.

In fact, sunglasses are the printing machine for luxury jewelry brands. British BBC once conducted a survey. Among these luxury goods, the most profitable products are neither ready-to-wear nor various handbags, but gadgets such as sunglasses, wallets, card clips, umbrellas, and belts.

Dior's sunglasses sold well, and the rest of the brands did not neglect to make glasses. Gucci, Prada, Oakley, Saint Laurent, and Louis Vuitton all joined in.

The price of sunglasses implantation in the "Matrix" trilogy is simply rising!

6 million!

8 million!

Yang Tianhua even shouted out 10 million yuan in impulse!

Who would have thought that the advertising implant of just a sunglasses could reach tens of millions?

Lin Han and others originally estimated that this was about 5 million, but it turned out to be twice as high as it!

The brands here represent each person has a certain advertising limit. Now they think that RMB 10 million has exceeded this limit, so most brands have stopped, and only Ray-Ban is still fighting against Dior.

Ray-Ban has always been keen on inserting advertisements in movies. The classic Ray-Ban pilot sunglasses worn by Tomko in "Top Gun" in the 1980s have been sold for decades and have become popular all over the world!

Now, in TV and movies around the world, as long as sunglasses are involved, a considerable number of them belong to Ray-Ban, there is no doubt about this.

They are willing to spend money, and the price is relatively affordable to luxury goods such as Dior and Chanel, so many ordinary people can afford it. In a recent survey of the British people, Ray Ban defeated Prada and Chanel and became the coolest fashion brand and the most indispensable life component in the hearts of the British!

Yang Tianhua has basically reached his limit. His personal rights are not higher than the rest of the people, but he is willing to spend money. After just calling out 12 million, the audience became silent.

"Is there any higher brand?" Miao Hong asked, and then he said, "Then congratulations to Lei Peng for joining 12 million yuan for this sunglasses implantation!"

After hearing this, Yang Tianhua breathed a sigh of relief. He turned his head and smiled and signaled to the people around him that if someone raised the price, he would have to give up. Fortunately, no one snatched him again this time!

After seeing this price, Wei Hong felt a sudden bulge in his heart. The sunglasses could bid for 12 million yuan. So the implantation of his mobile phone is probably an astronomical figure, right?

He thought that the 10 million yuan approved by the company was enough, but now it is still far from it!

Nokia and Samsung are rich and powerful. Vivo and Oppo alone are enough to drink a pot by themselves. These two domestic mobile phone brands rely on marketing and are not afraid of spending money.

Feng Yi, who was sitting next to Wei Hong, suddenly laughed, "Guess how much do you want to get this implant?"

"I don't know, but it will definitely be a heavy bleeding." Wei Hong smiled bitterly. They still underestimated the attractiveness of "The Matrix". If they had known it, they would apply for more budgets so as not to be so passive now.

After Miao Hong took out a 12 million implant, he became calm and restless. "The next step is the implantation of the mobile phone. It is inseparable from daily life and access matrix. The starting price is 1 million yuan. Are you willing?"

Accompanied by Miao Hong's words, Wei Hong directly raised the sign in front of the seat and said, "10 million!"

His offer was simply loud and loud. The chattering discussions of the audience stopped, from 1 million to 10 million. This offer was too impatient!

"You are crazy, is this determined to win?" Feng Yi didn't expect that the person around him was so courageous and was willing to spend so much money on advertising and implantation. He felt that he needed to re-examine Wei Hong.

The person in charge of Nokia originally wanted to compete, but this tens of millions were still too much for him, and they felt that they could not bear it!

The two representatives of the Blue Factory and Green Factory were also stunned, which made people feel fun. Who is the tm Landlord who was directly bombed from the beginning!

The representative of Samsung was eager to try, but he looked at Wei Hong, who was calm in the left front, and hesitated again. Could it be that Huawei really wanted to take down this implant at any cost?

Do you want to try it yourself?

After thinking for a long time, he shook his head and gave up. The price of 10 million yuan is enough to advertise on CCTV for a long time!

Hearing that no one spoke and the price increased, Wei Hong finally let go of the stone in his heart. He directly raised the price to his own limit in one go, so as to scare away his competitors.

If a brand adds 500,000 yuan, Huawei will be powerless. This is a psychological game, but fortunately he won!

In the following time, the rest of the advertisements were sold at high prices, which made Lin Han, who was in the first row, so happy that he could not stop. The more money he spent on shooting and post-production, the better the effect he showed on the screen!

Mo Zhixin quietly calculated the sponsorship fee for Lin Han's advertising implant bidding in his mind, Ray-Ban 12 million, Huawei mobile phone 10 million, Dell computer 8 million, Coca-Cola 3 million, SF Express 1 million, Audi cars 8 million, Armani clothing 6 million, LeTV TV 3 million...

Before the filming of the movie began, Lin Han received a 51 million yuan advertising sponsorship fee, which does not include the physical sponsorship provided by the brand.

For example, Ray-Ban not only needs to give 12 million yuan, but also needs to prepare suitable black sunglasses for the actors in the "Matrix" crew.

Audi has to pay money, but also provide cars for the crew to shoot. Armani contracted the black suits worn by agents in the movie and Neo's trench coat!

So the crew not only earned advertising sponsorship fees, but also saved a lot of money. If Lin Han was a little greedy, maybe advertising implantation could set a record.

Of course, Lin Han not only has to shoot these brands in the movie, he also has to license the movie to these brands. For example, Ray-Ban can publish sunglasses for the Matrix, or Coca-Cola prints stills of the Matrix on his bottle, or Audi cars can choose some of the pictures in the movie to place TV advertisements.

These are the benefits they can enjoy after spending money, and Lin Han's crew has the responsibility to cooperate with their publicity!

Cute little baby said
Chapter completed!