The crew's preliminary preparations are basically in an orderly manner. Now there is only one way to face Lin Han, that is, to attract sponsorship.

Previously, the global box office dividends of "Martian Rescue" have been in place one after another. These tens of millions of yuan can be said to solve Lin Han's urgent need!

But as long as the crew starts to operate, the money will be like flowing. The dividends of "Immortality" will have to wait a few months, and the first payment from the special effects company will start to be paid.

The crew is actually short of money, and there is no sign of sponsors now. According to Lin Han's plan, these advertising implants can solve many financial problems.

Inserting advertisements is an indispensable factor in commercial movies, and Lin Han will not refuse them stupidly. As long as the implant method is consistent with the movie scene and there will be no embarrassing implantation, there will be no big problem!

Anyway, Neo and others also need to wear sunglasses. Instead of spending money on the crew, it is better to find an advertising sponsor, which can get free sunglasses and earn a wave of advertising fees. What does this matter?

Lin Han is not a person who is old-fashioned. He doesn’t need to be crazy about implanting them. These brands also have their own concerns.

In the past few years, the film market has become a booming, and advertising implantation has become a topic worth talking about. When "If You Are the One 2" exchanged 20 advertisements for RMB 60 million, when "Private Customization" became "Advertising Customization", and when PPT movies like "Tiny Times" made hundreds of millions of dollars, this term became popular on the Internet.

However, many brands ignore whether the content of the movie matches their own image, and whether the implant suddenly affects the viewing experience, they just blindly implant it will lead to the end of losing both people and money!

Advertising implants sometimes make the audience feel that they spend money to the cinema but become watching clumsy advertisements. Sometimes, they make the audience feel good. Therefore, advertising implants are not a complete bad thing. The most important thing is whether the director does it well.

There is a joke in the industry: Should we add movies to advertisements or advertisements to movies?

How to achieve a win-win situation between brand and movie quality and make the audience like it is a new knowledge.

Any cases that are successfully implanted and do not cause the audience to feel disgusted are generally soft transplants that go along with the scene. That is, they do not appear suddenly, but are creatively set in line with their own product temperament positioning, and can effectively interact with the plot, actors, and even the audience.

On the one hand, this tests the producer's creative planning wisdom, and on the other hand, it also puts higher requirements on the brand!

The most terrifying advertising implants in Lin Han have ever seen are Yili and Mengniu. The two companies are rich and powerful, and each of them puts advertisements in Hollywood blockbusters. Various shots are forced to implant, which makes the audience feel embarrassed and cancerous.

Since Galaxy Film Company was founded not long ago, there are not many people in the entire company who understand the matter of advertising and investment, so Lin Han wanted to recruit several business development teams, but the distance cannot quench the near thirst, so he could only let Miao Hong lead the team, and a group of people cross the river by feeling the stones!

Miao Hong was once the president of Sony Pictures North America. At that time, he had a team under his command to be responsible for the advertising implantation of videos, so he didn't have any questions when he needed to ask about it himself. At most, he just asked about the results.

Now that everything is in trouble, Lin Han rolled up his sleeves and started moving, he naturally couldn't get more relaxed.

"Now let's determine what type of brand implantation is needed. Boss, please tell me."

Lin Han looked at the script he had compiled, and he said, "The main contents of the implanted advertisements are windbreakers, suits, sunglasses, mobile phones, computers, TVs, cars, beverages and express delivery companies."

Needless to mention the things you wear on the front, especially sunglasses and windbreakers, which run through the entire movie. The express company will appear at the beginning of the first part. Morpheus Express gave Neo a mobile phone, killing two birds with one stone!

Chen Jiaxuan knocked her head, and she quickly recorded these things, "Actually, it's not much to see like this. I remember that there was a movie that was almost everywhere, and I was criticized for being terrified online."

"It's good if this thing is appropriate, and it can't be overwhelming. Our implantation plan is the essence. Let's contact the merchant first, and then set a time for them to send representatives to discuss in detail?" Lin Han looked at Miao Hong and waited for the veteran's answer.

Miao Hong naturally would not object, "Then let's do a simple division of labor. Boss, you can now prepare the explanation in three days. At that time, you will personally show you the concept map of the movie and what kind of product will appear in the movie scene. The more specific the better, so that they can attract their money. As for the rest of the people, I will start contacting merchants and determine which brands are willing to come to our advertising and investment association."

Everyone is good at different things. Lin Han does not have talent in business negotiations, so he agreed readily. All he needed to do was to take out some of the storyboard scripts.

"Maybe we can invite several more brands at one time, preferably competitors. For example, in terms of sunglasses, we can invite Ray-Ban, Tyrannosaurus, and other more professional, luxury brands Gucci, Chanel and even Dior, which also produce and sell sunglasses. With more brands, the competition should be more intense, which will help increase prices."

Miao Hong clapped his hands and said, "This is to cast a wide net and focus on fishing. Mobile phones are similar. Apple, Samsung, Huawei and several domestic manufacturers have invited them to see which model is more suitable for appearing in the movie."

Everyone worked together and quickly determined the specific plan. Then, the commercial development department led by Chen Jiaxuan temporarily sent the invitation letter from the advertising investment committee to the involved companies in the form of formal letters!

...

In Shenzhen, Huawei Building, Mo Zhixin stared at the invitation letter in front of him in a daze. He was an ordinary employee of the marketing department and was mainly responsible for marketing promotion in Greater China.

Since Huawei attaches more importance to overseas markets, he envies his colleagues very much. They use the practice of surrounding cities in the countryside to make breakthroughs from developing countries, and then gradually move towards developed countries, successfully entering the European market, Japanese market, and American market!

Compared with its overseas glory, Huawei has not invested much in marketing in China. Mo Zhixin has always felt aggrieved. He also wanted to show his skills and do something useful and practical.

"Galaxy Film Company Advertising Investment Association, and the advertisement implantation of "The Matrix" directed by Lin Han?"

Mo Zhixin muttered to himself, and he naturally knew who Lin Han was, and also knew that "The Matrix" was very popular online discussion, but he had not read it carefully, and he didn't know what the content in this novel was.

As the domestic mobile phone sales no.1, Huawei's marketing department receives such invitations almost every day, including some well-known movies from old film companies.

Huawei's annual advertising investment in the world is billions of yuan, but most of them invite spokespersons to shoot high-end advertisements, put on TV advertisements, video websites, and ground advertisements, and rarely insert them in movies.

World-class stars and models have become Huawei's product spokespersons. The annual endorsement fee of Meiqiu King is as high as 6 million euros, and there are other Hollywood movie stars, popular models, etc.!

This was an opportunity for Mo Zhixin. He knew what the name Lin Han meant. If he could really advertise it in Lin Han's new film, the attention it would definitely bring very high.

However, before submitting the plan to the supervisor, Mo Zhixin must produce a feasibility report to analyze the feasibility and expected returns implanted in "The Matrix", which are essential!

When he thought of this, he became full of motivation. He collected Lin Han's data from all aspects and looked up the novel "The Matrix" and counted the popularity of this science fiction film from big data.

If you don’t marry a Huawei man, don’t marry a Chuangye woman. Huawei employees are even afraid of their own work!

The next morning, Mo Zhixin, who had only slept for more than four hours, handed over the feasibility report he had driven out overnight to the supervisor. However, he was not sleepy at all, but was energetic.

"I know Lin Han, but do you think the advertising implantation in his new movie "The Matrix" can really be effective?" Wei Hong said with some confusion, "You wrote that he wanted to shoot three movies in a row. This approach is too risky, and I'm not very optimistic."

Mo Zhixin became anxious, and he quickly spoke: "Supervisor, Lin Han's appeal among young people and even middle-aged people is amazing. He was the first and second place winner of book sales last year, and he is also very famous around the world. If you guessed this movie correctly, it will definitely take the international distribution route, which is very appropriate to our Huawei. I think it is very feasible!"

Wei Hong pondered for a moment, "You leave the report first, let's discuss it at a meeting, and see if it is praised or not, and how much is appropriate if it is sponsored."

"Okay, thank you supervisor!"

...

As the capital of China and the economic center of the north, Yanjing has branches here.

After receiving the invitation letter from Galaxy Film Company, these brands were very positive. The name Lin Han is worthy of their visit to the investment promotion conference. Anyway, if you want to increase the brand's popularity, it is better to come to Lin Han to try it, after all, "The Matrix" is in a trend of becoming popular!
Chapter completed!