Chen Jiaxuan's identity has been exposed before. As Lin Han's girlfriend, she obviously spent more time on Weibo, so Lin Han's fans simply followed her, Aiwu and Wu.

Lin Han hasn't posted on Weibo for a long time. If you want to see his updates, you can only go through Chen Jiaxuan's side. No matter whether it is showing your love or something, it's better than nothing!

Today, Chen Jiaxuan actually released a video rarely. Netizens clicked on the content of the second shot with curiousness, and then was amused by the videos of more than 30 seconds.

Lin Han was wearing a short-sleeved shirt and was playing games with a VR helmet. The sound of gunfire and bombs in the room could barely be heard. The most interesting thing was that Lin Han squatted down, sometimes lying on the ground, and sometimes groping around his waist from time to time. He was holding the sensor in both hands and shooting around. Those who didn't know would think he was crazy!

"Teacher Lin's idol halo was shattered like this..."

"Hahaha, you think you are cool in the VR world, but you are so funny in the real world. I feel sorry for Teacher Lin and betrayed by his sister-in-law!"

"It looks so fun. What kind of game is Teacher Lin?"

"Is VR games expensive? If they are cheap, I want to try it."

"Teacher Lin's image has been completely ruined. My sister-in-law is doing a pretty job. I'll record more videos in the future!"

"If Teacher Lin knew how he was playing games, how would he react?"

"Interesting game, this should be a shooting game. Teacher Lin has a very professional movement and can crawl and shoot. The carp is very straightforward and doesn't look like a weak scholar!"

"The second brush of "Martian Rescue" is about to make up money for Teacher Lin to buy games"

As a young urban person and a fashionista, even if you don’t talk about “Martian Rescue”, the content that the movie can present in two hours is limited, so many people can’t help but choose to read the original novel after watching the movie to see if it’s as good as the movie.

The original plot of the science fiction novel "Martian Rescue" was ups and downs. At the end of the appropriate story, Lin Han knew how to set the plot. Every node had a suspense, which made readers unable to abandon the book at all. One problem after another obviously could not defeat the protagonist!

In addition to writing skills, the content of the novel itself is also very attractive. A not so tall protagonist, a novel that uses his own knowledge to save himself, a model of hard science fiction, and a book of survival in Mars, is worth reading in any aspect.

When Lin Han gave "Martian Save" to Penguin Publishing House, the entire publishing house staff were rushing to read it. Many people in the rest of the publishing group wanted to read the proofreading version, and their reputation naturally spread like wildfire!

In the subsequent sales meeting, more sales staff were affected by word of mouth and read the book.

"Now Penguin Publishing Group is sending photocopies to important booksellers and librarians, and is now further exploring market potential. After all, if the movie "Martian Rescue" is released, the sales of novels will probably disappear soon."

Lin Han nodded and said, "I understand, this is the last crazy thing! After making some money, you can only sell the stocks for a long time!"

Chen Jiaxuan pursed her lips, "That's it. "Martian Rescue" has had several sales peaks, the first time, then the mobile game of the same name, and finally this one. By the way, because the movie is very popular, the sales of mobile games have increased a lot."

In fact, the update speed of mobile games is very fast. The mobile game "Martian Rescue" was developed a year ago. Most of the players have passed the level, and not many people are still playing.

After Lin Han acquired this game company, he had never paid attention to the paid download volume of the game. Who knew that after the movie was released, the game was dug out again and ranked among the top ten mobile application download software such as Apple and Google, bringing unexpected revenue!

So, the copyright of a book can be said to be diverse, and the linkage effect is very obvious. Now is the last madness of the novel "Martian Rescue". Chen Jiaxuan roughly estimated it and said in surprise: "This week it sold 840,000 copies in China and 2.77 million copies overseas. It seems that 17 million copies have been sold worldwide in two years!"

"I don't know when it will be able to exceed 20 million. This is really a milestone." Lin Han said with emotion. The sales of other novels are also good, but they did not become popular again and again with "Martian Rescue". Each time they can bring millions of copies of sales, so they became Lin Han's first-selling novel for the time being.

Chen Jiaxuan pointed to Penguin Publishing House's statistics and post-projection, "Your movie will not be fully released in at least February, so it will bring traffic to the novel before that, so 20 million is not a difficult task, maybe it will be achieved in a week!"

Lin Han looked down at the piece of paper in his hand, and sighed and said, "It is beneficial to write too much novel. In total, 10 million copies were sold in a week!"

The movie "Mars Rescue" was released, not only causing the novel of the same name to be popular, but also the rest of Lin Han's novels became popular.

These tens of millions of copies actually seem to be a lot, but except for "The Martian Rescue", the rest of his novels sold only more than six million copies. On average, for each novel, it only sold hundreds of thousands of copies!

If hundreds of thousands of copies of each novel are distributed around the world, a country may only sell tens of thousands of copies, except for the big sales countries.

After the range is larger, a small number can also accumulate into a terrifying number!

These days, the sales of novels that can exceed 10 million in careers is enough to make people look up to it, but Lin Han sold so many in a week, but neither he nor Chen Jiaxuan meant to make a fortune. It is the hard truth that he made a fortune in silence. He no longer needed these numbers to be a gimmick.

In the past two years, Lin Han has really written a lot of works. Even if each book only sells hundreds of thousands of copies, it is a very amazing number together.

...

There are detailed promotional recommendation strategies in the emails between Alex and Lin Han. They want to squeeze out the surplus value of "Martian Rescue" at one time. Now is the best time!

The person known as Big-mouth is the recommended person found by Penguin Publishing Group. Alex is interested in the influence of this group of people on readers: they have professional judgment on novel publishing, which can have a great impact on booksellers' purchases. Some people often participate in regional associations, while others organize book fairs and hold school activities.

Whether it is a teacher or a librarian, they will ask them to find out about the situation of these books. If they win these "big mouths", they can get a part of the basic sales!

Carroll is such a character. She runs a bookstore in Falmouth, Massachusetts. She is one of the owners and a member of the Book Advisory Board, which owns a website on which members can communicate their views on novels.

Although the bookstore is located in a remote town, with decades of book sales history, nearby residents have already regarded this store as a frequent visitor. After Carol got the novel recommendation from Penguin Bookstore, she quickly finished reading it and recommended it to friends around her!

So "Martian Rescue" sold dozens of copies in this small city, and the recommendation effect was very obvious.

In addition, because Lin Han had long donated books to major libraries around the world, these librarians also played a key role in the marketing of his novels!

Especially the librarians in the school, their understanding of students and which book to recommend to which students. These understandings make them often invited to schools or bookstores to recommend their favorite books. They can make book sales more perfect. Parents and teachers regard these librarians' words as treasures.

The story told by "Martian Rescue" has easily become a topic of discussion, and it rescues the children from youth books that parents and teachers have always been unsatisfied with. Compared with books such as "Hardi Boy", "Goosebumps", "Gossip Girl", "Martian Rescue" is obviously much more positive and has obvious results in persuading students!

The content of this book has made many people develop the idea of ​​studying hard and improving every day. If an uneducated person goes to space, he has to wait for death. How can he save himself like the protagonist in the movie novel?

The importance of knowledge, knowledge can change destiny, this is the favorite of school teachers!

In a middle school in Pennsylvania, the school teachers asked their students to read "The Mars Rescue" and then wrote their own reading notes, which obviously could drive the sales of books.

Teachers are a force that cannot be underestimated in book marketing. Anderson Bookstore, located in Illinois, noticed such signs. They gave the teachers a few free books about "Martian Rescue" to them, asking them to read the first few chapters in the class to the students. Then the bookstore provided ordering services to the children, and as a result, all the children in the class booked!

Traditional marketing and digital marketing have made movies the driving force of book marketing, and ultimately achieved a win-win situation in movie box office and book sales. This is what 20th Century Fox and Penguin Publishing Group have worked together to do in North America.

Since the first weekend of "The Mars Rescue" was released, Twentieth Century Fox has strengthened the promotion of the movie, including giving out slogans, covering reports on magazines, making placards, and sitting on posters at the bus station to promote it.

There are also activities held on teenagers’ favorite social websites, such as holding competitions on aebook, looking for items on titters, marketing on youtube, tumblr, etc.!
Chapter completed!