The status of Xinhua Bookstore is unshakable across the country. In fact, as long as it is a signboard in the gathering places of Chinese people in the United States, there is probably no need to advertise.

This bookstore has almost accompanied generations of Chinese people, especially the group of people growing up in China. Xinhua Bookstore is their complex and their spiritual station!

Lin Han touched his chin. He didn't know what the promotion ambassador needed to do. It would be fine if he just made a name, but if he needed to go to Los Angeles in the United States in person, his lazy cancer was already terminally ill.

"What do you think? Do you want to agree?"

He asked back and said that Chen Jiaxuan, Miao Hong and others were responsible for this type of matter. Before that, he had turned down many advertising invitations from companies, especially those related to high-tech.

It seems that because of his science fiction, this type of company particularly favors him, from electric toothbrushes, electric shavers, to sweeping robots, and even cars, not to mention mobile phones and computer brands!

Compared with other writers, Lin Han looks handsome and handsome, and because of his long-term exercise and fitness, he looks very sunny and healthy. Judging from the cover pictures he took several times, he can attract a lot of face control.

He won in terms of appearance, and he is also far ahead in terms of popularity and media attention. He can see news about him almost every week, and suddenly makes headlines, with a higher exposure than those stars!

The most important thing is that Lin Han’s image is very positive and has high audience recognition. Unlike those stars who always have various troubles, people in society still admire the writers very much.

Those brands just like Lin Han’s potential, and they waved the checks in their hands to sign him. The first endorsement of national writer Lin Han was a sensation!

The endorsement price offered by Philips Razor for Lin Han is 10 million yuan a year, and a sign is 3 years; Mercedes-Benz, BMW, Audi, Lexus, and Citroen have all contacted Chen Jiaxuan. Not only is the endorsement fee high, but they even promised to give Lin Han the latest car every year.

Huawei, the best among domestic mobile phones, also wanted to increase its influence in the foreign market, trying to let Lin Han and the football king Messi endorse mate8; men's shampoo, skin care products, men's clothing brands, watches, and even kitchen, bathroom, floor, and home furnishings have been contacted by Lin Han, but they were all rejected, without exception!

Lin Han’s current reputation and status are hard-won. He doesn’t want to take advertisements to destroy everything. Anyway, the money he earns from writing novels has made him feel free to eat and wear for decades.

For celebrities, advertising endorsements are the big part of their income. Isn’t it just to make more money by working hard to become popular?

But Lin Han makes money by writing novels, which is much better than those celebrities who make money by relying on advertising endorsements.

If he really took on all these advertisements, his advertising revenue might have exceeded 200 million yuan last year.

Although Lin Han is a commercial writer in the eyes of book industry media and experts, he does not want to get involved in the field of commercial endorsement. It is necessary to retain a little mystery!

Of course, in recent years, it has been very common for writers to endorse commercial brands.

A little closer, famous racing drivers have endorsed Nestlé Coffee, Vancl, and even laptops, watches, and foreign wines; short writers have endorsed Treasure Ming Eye Drops and LG mobile phones; fantasy martial arts beautiful writers have endorsed online games and personally wrote novels of the same name of the game; Romance Queen has endorsed Chenguang Stationery; and also advertised products such as clothing brands, liquor, pure water, and GAC Honda!

Lin Han is not the first, nor the last writer to be invited to endorse products, but he is probably the one with the most expensive advertising fee!

The endorsement of 10 million yuan is already the top level in the Chinese entertainment industry. If Lin Han agrees, netizens can witness a writer becoming the star with the highest endorsement fee in China.

There are even many forms of asking writers to be spokespersons, such as implanting advertisements in their own books, using their cultural background as spokespersons for their hometown or scenic spots, or using their own celebrity faces to play roles, or directly using the writer's name to call readers.

After rejecting so many brands, there are brands that are looking for their own endorsement. Lin Han couldn't help but become interested in what the hell is selling in the Xinhua Bookstore's gourd!

"In fact, the conditions for opening Xinhua Bookstore are still very generous. Of course, you can't expect them to give a high endorsement fee." Chen Jiaxuan spread her hands and explained: "In fact, companies like endorsement are their influence, not for money. Just like many celebrities endorse world brands or luxury goods, can they get a lot of money from those companies? No! The reason why they accept endorsement is that they can use the brand's reputation to shape their own fame and influence."

In fact, Lin Han also knows that many world-renowned brands, including Xinhua Bookstore, are optional for spokespersons. They have already gained the status and recognition they deserve in their respective fields. Even if a few spokespersons are added, their performance will not suddenly improve much!

For example, now Xinhua Bookstore is looking for Lin Han as the endorsement. After Lin Han as the spokesperson, can Xinhua Bookstore sell millions or tens of millions of books nationwide?

This is obviously impossible. People are interested in Lin Han’s influence overseas and help Xinhua Bookstore gain a foothold overseas. The domestic book market is basically close to saturation. If Xinhua Bookstore wants to open up a new market, it must target foreign countries, especially those big cities with a large number of Chinese people!

"So what are their conditions?" Lin Han asked curiously. What kind of treatment would this bookstore that had never found a spokesperson since its establishment?

Chen Jiaxuan smiled, "Because I don't know if you will agree, Miao Hong has not yet negotiated. At present, the condition they give is a one-year endorsement fee of 500,000 US dollars, which is ignored. In addition, when your novel is launched, all stores of Xinhua Bookstore will help with promotions, such as posters being posted in the most conspicuous position, or the entire bookshelf is placed on your books, giving you the best treatment for endorsement."

Lin Han frowned slightly after hearing this. The endorsement fee was very small, and even if the negotiations were entangled, it would be no more than one million US dollars. Xinhua Bookstore, who had changed from public institutions to state-owned enterprises, were relatively stingy, and the income in this regard could indeed be ignored.

But the subsequent promotional treatment is a bit useless, because now, as long as he publishes books, it can be popular in major bookstores. These bookstores also have to bear the profit and loss. What books can be sold will definitely be promoted, which is not very worried.

"I am mainly worried that after I endorse Xinhua Bookstore, I will be treated coldly in other chain bookstores."

This is the case that only one product of the same type can endorse one. It is impossible to endorse Apple phones and then endorse Samsung or Huawei?

Although Lin Han can be highly recommended in Xinhua Bookstore, sales in other bookstores across the country cannot be ignored. If you lose these channels, it will be more than worth the loss!

Chen Jiaxuan touched her phone, "What you said should not happen. Xinhua Bookstore does not need your help in promoting it in China. You mainly promote it abroad. This does not conflict with the interests of other bookstores. We just need to clarify the scope of endorsement with Xinhua Bookstore. With more than 30,000 branches to help you promote it, domestic sales should increase a lot."

It is not easy to find a suitable endorsement, especially this kind of product that can complement each other. It is obvious that writers will not be criticized for endorsement of bookstores. This is a natural thing in itself!

After thinking for a while, Lin Han nodded and agreed. Being the spokesperson of Xinhua Bookstore has substantial benefits on the one hand, and on the other hand, it is emotional at work. It is honored to be able to endorse such a well-known bookstore.

After Chen Jiaxuan received the accurate letter, she sent a text message to Miao Hong, so that he could start negotiations after he knew Lin Han’s bottom line.

"I didn't expect Xinhua Bookstore to think of this trick, it's really rare." Lin Han patted the bed, "It's been ten o'clock, when are you going to stay in bed?"

"Oh, you know it's ten o'clock. Yesterday I said it was one at a time. Why do you have to do it again? Don't say that next time if you have the ability!"

Chen Jiaxuan gave Lin Han a blank look and was not allowed to stay in bed for a long time. She threw the pillow behind her directly to Lin Han, and she pulled the quilt upwards and covered her head and lay down.

Lin Han was speechless and quickly caught the flying pillow. He immediately closed his mouth. Last night, he had an arrow on the string and had to fire it. Several men could tolerate it, but it was not Liu Xiahui after all!

He walked to the bedroom door with a slight foot, and after taking it to the first floor with a smile, he didn't know that Chen Jiaxuan inside the quilt was smiling.

...

Two hours later, Miao Hong's negotiation results were released. Not only did he increase Lin Han's endorsement fee to US$1.2 million, but also asked Xinhua Bookstore to write Lin Han's spokesperson treatment in the contract in black and white. From now on, he will probably be the biological child of Xinhua Bookstore and can enjoy the tilt of publicity resources in various aspects!

As for Lin Han's obligation, it is very simple, that is, to cooperate with the overseas publicity of Xinhua Bookstore, his portrait rights will be authorized to be used by Xinhua Bookstore. The first stop is the Xinhua Bookstore that will open in Chinatown, Los Angeles in three days!

Due to the tight time, Lin Han had to hurry to dig a few bites of food and head toward his company's office building. At the same time, there were legal affairs of both companies, and the contracts had to be reviewed.
Chapter completed!