Some people say that this is an era of traditional books everywhere. When paper media is surrounded by electronic and paper books and mobile reading, although many best-selling books can still be released every year, the total sales volume is undoubtedly gradually declining.

However, in Lin Han's opinion, this may be the best era. The earth he spent in his previous life was the dusk of real paper media. At that time, people's reading awareness was already very weak, and there was also the invasion of thieves and versions!

On the earth, a large number of bookstores went bankrupt, and the traditional book industry was facing a crises of insects. Some pessimistic people even believe that the book industry is becoming a declining and about to disappear.

After seeing the real bad times, Lin Han certainly felt that there was nothing in front of him, and there was no stolen version. The people also liked reading books very much. The reading atmosphere was good. Can they be more picky?

Every author hopes that his works can be sold well, but many authors lack market awareness and do not know what the market needs and what the public is paying attention to.

It is a standard for best-selling books to sell well, but there is no strict standard for this good-selling, which means there is no fixed number as a standard for measuring whether a best-selling is not!

At present, we have agreed to use the total sales of one million copies as the standard for best-selling. In fact, this is not very appropriate. The standards for best-selling for each author are different.

If a new author can sell one million copies, it will definitely be a real best-seller, but if Lin Han's new book only sells one million copies, can it still be called a best-seller?

That's definitely a failure, so best-selling books actually vary from person to person, and writers of different levels have different judgment standards!

Some people in the publishing industry once analyzed that Lin Han’s science fiction is best-selling. One of the big reasons is that he has a large range of readers, which is exactly the opposite of their research.

Because in the current book market, all books listed in the bestsellers have their own accurate reader positioning, and most of them are very small in scope. For example, readers aged 16-18 prefer youth literature books. They are more idealistic, afraid of preaching, clichés, like new things, and like to find their own status in reading.

Works of different ages and different types have become jokes in front of Lin Han. From teenagers in their teens to retired employees in their 60s and 70s, they are readers of Lin Han. This is very wonderful!

...

At this time, in the conference room of the National People's Congress Press, Zhao Han and other personnel who had called came back and said, "The promotion of "Inception" is our top priority this year. We must treat this as the number one task. The pre-sale format is quite good now, but what I need is not only good, but very good, very good."

"Mr. Zhao, this book is so popular. Even if we invest in publicity, there is no need for it. The name Lin Han has a sales volume of millions of copies. There are more than a few million people who have watched "Inception" online. As long as this book appears on the bookshelf of the bookstore, there will definitely be sales." An employee was turning his signature pen on his right hand, and he looked disapproving.

His words resonated with the rest of the staff, and they all agreed, "Yes, there is no need to promote it at all, publicity is a waste."

"I think, people who should know "Inception" probably already know it. People who don't want to buy this book will be useless even if they see the promotion."

"Also, try to ensure that readers participating in the pre-sale can get it on the official sale day. It would be better if you can give away something. If you can't get the book in advance or as soon as possible, it's better to queue up to buy it in the bookstore."

"It would be great if Mr. Zhao, you can convince Teacher Lin to start the signing event."

Zhao Han sighed when he heard this. He knew Lin Han for so long, but that guy could count the number of times he participated in the signing. Other writers ran around in major cities across the country. In order to make the rankings and sell, he could turn into a flying man in the air!

But Lin Han is fine. Half of this year has passed, and he only signed the Galaxy Award selection committee at the "Bouquet Dedicated to Algernon" conference to confront the Galaxy Award selection committee.

As a result, Lin Han completely gave up the idea. He signed for an afternoon and suffered two or three days later.

"If I could let Lin Han attend the signing party, would you still have to say?" Zhao Han shook his head. He could not force a writer of Lin Han's level. "I tried to persuade him to sign it on the title page and print it as a special customized version. All pre-sale versions are printed with Lin Han's signature, and there are no books bought in the physical store. What do you think of this?"

"To be honest? It doesn't seem to be very good. People in the bookstores are definitely unwilling to ask for the ordinary version. After Lin Han's signature version of the memorial book is released, the ordinary version cannot be sold at all, right?"

A book is usually sold three times from a publishing house to a reader. The first time is that the main story chapters of the book will be listed in important magazines before publication, so as to give readers a sneak peek and stimulate their desire to buy books.

Secondly, it is to sell sales representatives scattered across the country at the annual sales meeting of the publisher. Then these sales representatives are to sell to wholesale merchants and trees across the country, and finally the bookstores are to sell to readers!

It is said that three cobblers are better than Zhuge Liang, and everyone in the conference room expresses their opinions, and the atmosphere is quite hot.

"We can also get a hotline to facilitate readers to contact us. Print samples of "Inception" from large bookstores, author photos and posters, and exquisite bookmarks or peripherals that we authorize. The gyro will definitely be good to make the peripherals."

"Otherwise, contact the radio and television stations to let them interview and track reports on Inception sales. With such a strong advertising offensive, it is difficult for readers to know whether they have such a book!"

"When I was traveling to Japan and Europe before, I saw video advertisements of new book broadcasts in some bookstores, using this to attract the attention of many readers. Otherwise, we would also shoot a short film for Inception?"

"The idea is good, but our publishing house only has simplified Chinese copyrights, and the rest of the copyrights are in the hands of Lin Han, so he may not agree."

Today's meeting recorder was already busy, and she was almost shattering when she was typing. There were too many contents mentioned at the meeting, and she had to organize it quickly and hand it over to Zhao Han and the others.

Lin Han didn't know that his high expectations were placed. When he knew that the pre-sale volume had reached 50,000 copies, he basically confirmed that his contract renewal with Renmin University Press was a foregone conclusion!

At this time, he was staying up late to discuss the script issue of "Bouquets for Algeron" with the screenwriter of Leonardo's production company Y (Abi Road). This movie, which is regarded as the hope of Ao, has been repeatedly polished since the beginning of the script.

Of course, Lin Han also wanted Leonardo to fulfill his long-cherished wish to pursue the Oscar Little Golden Man with the role of Charlie in the movie, so he also cooperated with the screenwriter to start deleting the content so that Leonardo could display his acting skills with the fullest!

...

Time passed without realizing it, and the publicity that the Renmin University Press had previously finalized at a meeting also officially kicked off. In order to break the pre-sale record, they used various methods, not only free posters, but also random bookmarks.

Of course, after their mercy and begging, Lin Han had to sign a thousand copies of "Inception" at home to use as a gimmick.

On the reader expectation list, the "Inception" expectation index, which has clearly written the full text on the Internet, is almost the sum of the indexes of the last nine books. The heated discussions it caused did not stop. More and more readers are throwing themselves into his micro blog like a moth to the fire, and were successfully trapped!

As for the pre-sale list, "Inception" is even more powerful. On the eve of national sales, this number was frozen on 1.18 million copies!

Never before have any book pre-sales reached this level, which is a completely epoch-making record. Such a strong pre-sale results almost directly guarantee that they will be ranked first on Monday's list.

Just like the singer's album pre-sale, the pre-sale results will greatly improve the weekly results, which means that Lin Han's book has caught up with the books on the top of the monthly list before it was sold!

One million copies are the best-selling standard pursued by others. When it comes to Lin Han, it is just a pre-sale number. The exposure of this number has shocked the industry insiders. It’s so terrifying!

If it weren't for the full text of "Inception" exposed in advance, sales forecasting agencies would have directly listed it as the annual sales champion candidate, and they all speculated that the book's potential may not be very good.

The book leading the annual sales list at this time is Youth Literature "Meet the Next You". At this time, its sales volume was 480,000 copies. Although it has been sold for almost half a year, it still has a sales result of 500,000 yuan per month, so it should be sold by the end of the year with nearly 8 million copies.

The second place is Lin Han's "Three-Body 2: Dark Forest". The total sales volume of this book is 390,000 copies. However, due to Lin Han's high exposure in the past two months, its sales momentum is recovering. Last month's sales volume rebounded to 80,000 copies. If this level is still maintained in the later stage, it may be the last minute to win "Meet the Next You"!

"Bouquets for Algernon" ranked fifth with a slight gap, and the gap from third to fifth is not big.
Chapter completed!