Chapter 316 Global promotion! [5,000-word chapter]
What does the real fan economy look like? Lin Han’s readers have set an example to the whole country with their actions. A text adventure game topped the Apple Store’s download list in such a short time. If this is not a miracle, what else can it count?
Of course, sales on Android are even stronger. The Valley.Ge market and the Android official market both topped the top within the next 24 hours. This game defeated the mobile game made by countless large companies with great efforts!
Originally, there was a mobile game "Fist Break the Void" adapted from the hottest Internet in February, but this movie, which hit hundreds of millions of clicks online, failed to bring high popularity into the mobile game.
On the same day, the mobile game "Martian Rescue" was launched, but its sales were crushed several times. The paid download list was not even ranked in the top ten, and it was completely covered in the light!
February is destined to be the time for "Martian Rescue" to shine. Because the film crew of the same name also joined forces with game dealers to promote it, starring Xu Jiayan even called on his fans to play games first to understand the general plot of the entire movie.
Readers who came to Lin Han made this mobile game successfully top the major sales points in China, and the subsequent measures and game evaluation reports were the way to keep it champion.
Lin Han is definitely not an unknown person. Half of his 20 million copies sold are from overseas, especially in North America and Europe. When the English version of "Marl Rescue" was launched in these two places, he also achieved very good results.
"Teacher Lin, I really don't know what to say. I really have to thank you and Mars for this IP." Fu Zhan was so excited that he almost didn't sleep all night. He was paying attention to the download volume all the time.
There is no doubt that no matter what application it is, the number of downloads is extremely important. This not only means that the popularity of this game also determines its position on the list to a certain extent.
In these stores, ordinary users cannot see the specific download volume. Only game developers use corresponding statistical tools to view it, which requires money to purchase; if they are unwilling to spend money, they can see the download status in the "sales and trends" of their Apple developers' backend.
Lin Han had just returned from running, and he said breathlessly: "I got the copyright fee, so you don't have to thank me. By the way, do you know the specific sales of these stores?"
Fu Zhan had the data counted ten minutes ago, and he said: "We have very high daily sales, with 46,000 paid users, and sales on major Android platforms reached 173,000, and the growth has not slowed down!"
"This number sounds quite a lot. Have you thought about the promotion and maintenance of the subsequent ones?" Lin Han was very concerned about this issue. He didn't want to turn the "Martian Rescue" mobile game into a money-scammer.
However, it does not require online updates or anything else. At most, it can only push new messages. Once the game is played and passed, it probably won't attract these old players.
Although Fu Zhan has not had sleep for thirty hours, he is still sleepless at this time. He said excitedly: "We just need to arrange an operation and maintenance team in the future. The rest of the people will probably devote themselves to new games after the Spring Festival. It is expected that "Martian Rescue" will bring large-scale profits to our company."
The most taboo thing for ordinary friends is to communicate in a simple and deep manner, so Lin Han didn't say much, but just said congratulations: "Then I wish your new game will continue to be popular. If it is convenient, let your company's employees transfer their daily sales to my email address, just treat it as a reference."
"No problem, this is a small matter. By the way, a familiar friend from the game asked me what ranking company I used to rush to the first place. As a result, I told him that he bought your copyright. Teacher Lin, the copyright of the game behind you is valuable. Our company probably can't bear such a high price. I just reminded me that you must not sell it at will. Now is the time to increase the price!"
"So that's it, I'll pay attention."
Lin Han also knew that relying on the mobile game "Martian Rescue" alone is not a long-term solution, and new projects must be opened. But Fu Zhan's approach seems to be a bit eager to achieve success, as if the success of this game has brought him endless information, which is a bit too confident and overconfident.
He looked at the numbers he had just recorded and nodded with satisfaction. The number of downloads this day was more than 200,000, and the sales volume had exceeded one million yuan. The foreign price was basically used in US dollars or euros, so it was more expensive.
Generally speaking, the top five paid downloads in the Apple Store in China require 5,000 downloads to rush up. This doesn't seem to be high, but it will feel very high when it comes to the ranking calculation method of Apple Store.
This ranking is not determined by sales volumes in one day or a week, but by weighted averages in the first 7 days, with different weights every day. The download sales volume in the last three days will affect the ranking position!
Today's ranking = Today's downloads 8 + Yesterday's downloads 5 + Day before yesterday's downloads 5 + Big day before yesterday's downloads 2
"Martian Rescue" does not have the sales volume in the previous few days, so it is particularly disadvantageous to weighted calculations. However, it successfully counterattacked with today's sales, which are beyond the reach of other software. As long as there are enough downloads today, it can also jump to the top!
Many companies will have a marketing expense after creating software. Simply put, it is to make a list, or it can be called to make a list. Invest your own money to some companies that are specifically responsible for making a list, and then spend money to make a name for themselves, and then make money by making money by influx of new users after entering the list.
There are only three types of Apple Store lists, namely the paid list, the free list and the best-selling list. Each one is divided into the general list, the first-level classification list, the second-level classification list, etc.
Now "Martian Rescue" firmly occupies the first place in the paid download list, but it temporarily ranks third in the best-selling list. This is based on the total sales of the software, including download costs and internal consumption of the game.
Some games are free to download, but the consumption in the game is very high, especially mobile games with many players, whose weights add up to a little more than "Marl Rescue".
This is probably the limitation of text adventure games. There is no place to expand in the game process for players to consume. Of course, this has become a focus of publicity. As long as you pay to download it for everyone, you can't buy cheating props.
Although the planner of Xingyue Game once said that a prop could be set to help players re-select or eliminate the wrong answers, this was not adopted in the end. This is probably one of the wisest ways to ensure players' enthusiasm for gaming!
After Lin Han took a brief wash, he started to write in the study again. He understood very well why the mobile game "Martian Rescue" was so popular. One of the big reasons is his fame and his fame.
The most important thing is to be able to write a good IP, and the rest is just to open it. Writing is the foundation of Lin Han, and he is unwilling to miss this opportunity.
In order to write better, Lin Han set a more reasonable schedule for himself, what should I do in each time period?
So after two hours of writing, he ushered in an hour and a half of rest. After stretching his body on the balcony, he couldn't bear the cold outside and continued to hide in the room to feel the warmth.
Chen Jiaxuan went out today to go shopping with her friends and do beauty treatments, so her home was a bit deserted. After Lin Han put the vinyl record on it, so soothing music started to sound, adding a little vitality to the room.
He opened his browser and had not logged to 6 to Weibo. He saw multiple headline messages and pop-ups in his blog, many of which were talking about the mobile game "Martian Rescue".
Lin Han clicked on a news report called "Domestic mobile game reverses the universe and Mars rescue to the top Android, Apple double download list!" The article was basically not as expected by Lin Han. It was some simple reports and data, and screenshots of a few game pages. Of course, it also has the significance of this summit, which is Balabala.
The comments that fell directly to the bottom, NetEase's netizens are not vague at all. This is probably the place with the most hostility.
"What kind of garbage game has spent so much money to operate first. I'm worried if they can earn back the cost."
"This is too fake. It's the first sales volume and is well received by five stars. If it weren't for the data released, I would have broadcast live ****!"
"You have never heard of "Martian Rescue". Are they the people from the mountaintop cave or the people from the Zhoukou ape?"
"Malaji, isn't this a science fiction plot? I seem to have watched it, and I heard that I'm going to make a movie."
"Shan, this is definitely a promotion, which is used to promote the release of the movie. It costs five dollars to download it, and I don't even want to give it to half a cent."
"Do you really don't know or fake? Our Lin Dada's "Martian Rescue" is so famous. The global sales have exceeded 60,000 copies. The game is really fun and requires all kinds of knowledge. Originally, I was the only one playing in the dormitory, but later the other academic masters were recommended by me. They took me to show off and took me to fly, and the number of deaths dropped sharply!"
"This is really true. Many friends around me have downloaded it. They reported that it is not bad. I am also planning to download one and play with it. I see how many times I can pass the level. It is said that there are many ways to die, so I really want to try it!"
"When did Huang Yi have a child care here? The navy is really everywhere, hurry up and get out of here!"
Lin Han did not browse the remaining content. He took a deep breath, then took out his mobile phone, logged in to the store, and clicked in from the top of the download list. He entered the details to see how these reviews were.
Bu Xiaomao said, "Hey, can this thing be used?" This sentence is the first sentence I received after entering the game. Then I met Li Yunfan, the unlucky astronaut who was forgotten on Mars, who was optimistic and unwilling to give up hope, although he was in a difficult situation. To be honest, this is a few games that deserve the price, and even make players feel that they have made money. Every choice, text, sound effects and dubbing easily immersed me in the scene! Unconsciously, waiting for the text message of Li Yunfan isolated on Mars became my daily life. Make a decision with this invisible friend. Every decision must be thought hard through the limited clues obtained and press the button carefully. There is no reading file in life, but there is no endless road to go!
Skinny Cane also gave this game a five-star review, saying that it is a game that makes people love and hate.
"When I came into contact with this game, I just quit. It was probably the most annoying time. I didn't know how to deal with many things and didn't want to talk to others. Li Yunfan accompanied me like a friend. Although he was incoherent, he often made me crazy and didn't know how to help him. He died ten times in almost two days, but this made me feel much more relaxed. Life cannot be repeated, everyone can only be young once, and I hope I won't regret my life decision."
"This is a wonderful adventure. I have never been so thrilling when playing a word game. Every description and every time I tell you, I can naturally feel the picture, as if I am really having an amazing adventure version with him. This is really wonderful!"
"How to say, the first time I played this kind of game, the experience was great, and the sense of immersion was very strong. I quickly looked forward to the release of the movie "Martian Rescue"!"
"Asking an ordinary game, I may say that it is playable and interesting, but this game breaks through this point. The simple picture, the appropriate music, the emotional dubbing, the very subtle beeping sound, and the interesting text dialogue make me unable to dislike this game!"
"Five dollars, it's really cheap. I'm willing to buy it even if it's twenty dollars. Such a real word game, it's very interesting to save Li Yunfan and bring him from Mars to Earth. You can tell at a glance that this is not a game to make money. The group is really attentive, and every aspect is thoughtful, making me immersive. I feel that Li Yunfan is a real person, really stuck on Mars and asks me for help. I hope the plot can be longer and I can't bear to pass the level."
Compared with the messy reviews in other games, the reviews of the mobile game "Martian Rescue" are much more normal. At least there are really players who are commenting carefully, not those random combination words that are meaningless.
Among these two hundred reviews, five stars account for the vast majority, only a few four-star reviews, and not one of three stars or below, and the reputation explodes!
Since users can only see comments in the Apple Store and Google Store, they cannot see the download volume of games, this directly leads to the effect of comments being greatly amplified.
Because for users, the rest is to decide whether they download the game, besides looking at the name of the app, i and the description, whether it is attractive.
It can be said that the quality and amount of comments determine the proportion of clicks and downloads of mobile games to a certain extent. Currently, the user stickiness of "Martian Rescue" is very high. One of the users who viewed five clicks will choose to purchase and download, and the proportion is quite high!
The role of user comments in mobile game stores is very, very important. Comments play a crucial role in whether they are bored, whether they are search rankings or app weights.
This Spring Festival, after getting tired of playing various mobile games, changing the taste to play this high IQ text adventure game may be an option!
This is the call for top ips. A steady stream of readers joining in it. Many passers-by who have only heard of the names also basically have a simple judgment.
Such a popular game will certainly attract the attention of Apple officials. The staff in charge of this aspect quickly added "Martian Rescue" to the "New Game of the Week". This location is very good. Users who open the store can see it. It can be said to be a very good recommendation.
The mobile game "Martian Rescue" which was originally spreading its reputation suddenly ushered in a peak of clicks. How many Apple mobile users are there?
There are tens of millions of Big 6 alone. This freshly released game has begun to ignite the circle of friends, and everyone is rushing to start saving Li Yunfan!
The download volume reached its peak at night. Lin Han even saw the sales statistics from Xingyue Games at night and was surprised to find that this game seemed to have been officially promoted by Apple!
Not only do you have page recommendations in the domestic version of Apple Store, but you also use page recommendations in Apple Stores in the United States, Europe, Japan, South Korea, Singapore, Canada, Australia, India and other countries!
A small game company that had just been established was sold for a lot of money to buy a science fiction IP from Lin Han, and it was promoted globally by Apple, which is no less than an magnitude eight earthquake in the domestic game industry.
What products does Apple generally recommend?
First, there are big productions of large companies, such as works by large companies such as g1u, Ubisoft, Nintendo, and Sega. They have enough player base around the world, and once promoted, they will have great benefits. The good reputation established in the early stage lays the foundation for later recommendations.
The second is that the staff of the Apple Store prefer games with cooler visual performance, most of which are mainly stand-alone.
The third is a game like "Martian Rescue", because of its support for Apple devices, especially for Apple watch play.
Apple Watch is a wearable device, and now it has more sports and chat software, and few games can be played on this smart watch.
As a text adventure game, "Martian Rescue" does not require much equipment, as long as it can display text and sound, so Apple watches can make it easier for players to talk to Li Yunfan and carry out rescue activities.
In other words, "Martian Rescue" has opened the mobile game market for Apple Watches to some extent, which is obviously more important to Apple.
Chapter completed!