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Chapter 310 Pan-entertainment strategy

Speaking of which, Lin Han is not a real reviewer. He just provides game suggestions based on the identity of ordinary players and the author of the original work. He does not intend to care about the profit model and operation of the mobile game "Martian Rescue".

This is a child he has married, and the decision is in the hands of others. He can only do his job as well as possible.

"I will definitely attend the celebration banquet on the night of the 21st. I will give you a surprise and a small advertisement to you at that time." Fu Zhan said excitedly. Now he is facing the stage of game release, and no chance of showing up will be missed.

Lin Han patted his forehead and said, "Welcome, tomorrow I will ask my assistant to send you the invitation letter. Don't be surprised. Just come. My heart can't withstand any fright."

"We are ready, don't refuse. This year, our company's year-end bonus is entirely up to Teacher Lin's help, and they all want to thank you."

In the blink of an eye, another year passed, and the Spring Festival seemed to be not far away. The twelfth lunar month had arrived. Lin Han stood up and said with a smile: "Then see you next time, I have something to go to the studio."

"Okay, goodbye!"

After Lin Han took the elevator downstairs from Xingyue Game Company, he rushed to Chen Jiaxuan's studio with his car in a row. He needed to summarize the affairs of the year and then look forward to next year.

Perhaps Chen Jiaxuan Studio was the best-in-one studio in the entire entertainment industry last year. First of all, Lin Han's income alone was the same as that of first-tier stars, and several other contracted artists in the studio also performed well.

At this time, those people did not enjoy the convenience brought by Lin Han. They may have to wait until Lin Han himself truly enters this industry before helping them, otherwise crossing the border will not make much sense.

The employees who just received a considerable year-end bonus were all smiling. Chen Jiaxuan not only gave the bonus, but also gave each employee a double overseas trip, including food, drink, accommodation and transportation.

"Good afternoon, Teacher Lin"

"Hello Teacher Lin"

"Sister Xuan is in the office"

"Wow, Teacher Lin and Sister Xuan are so tired of it. They have to send flowers to a meeting, and I'm envious."

Lin Han smiled and gestured to them, holding a bouquet of flowers to the door of Chen Jiaxuan's office, and knocked on the door gently.

Chen Jiaxuan, who was reading the report, looked up and saw Lin Han. She stood up with great joy and took the bouquet of flowers. "You haven't sent me flowers for a long time."

"Didn't I come to your company? I often buy flowers at home. Yesterday, there was a bouquet of stars in the vase!" Lin Han argued that he could remember those things at any time.

Chen Jiaxuan didn't care about this. She felt that Lin Han's temperament was sometimes very contradictory, with the romance of a literary youth and the dullness of an engineering man. She didn't know whether he should say whether he had a high EQ or a low EQ.

After the two of them got tired of the office for a while, they arrived at the conference room with the reminder of the employees.

In the conference room were employees of Chen Jiaxuan’s studio, waiting for the boss’s speech.

"In the past year, we have made long-term progress. Lin Han's novels are not only popular in the domestic market, but also sought after overseas. In just one year, we have completed the progress from a new writer to a five-star writer. This is an unprecedented leap in China."

Chen Jiaxuan sat in the hosting position. After she entered the work situation, she was full of heroic posture, like a polished diamond shining brightly.

"However, our studio's business is only at the publishing stage and does not fully explore the role of these books. In the next year, the studio's goal is to create a complete industrial chain for Lin Han's novels."

The so-called pan-entertainment connotation and extension are very wide. In terms of content form, they mainly include text, audio, pictures, videos, etc. They will become computer games, mobile games, films, movies, variety shows, offline performances, etc.

In the Internet era, the phenomenon of connecting and integrating cultural products is very obvious. A new ecology of intellectual property rights can be built around a super IP, connecting games, literature, animation, film and television, music, and dramas.

"Lin Han's science fiction novels are all undeveloped gold mines. Our goal next year is to sell the mining rights of these gold mines so that more people can see the gold here. Of course, this is not a matter of one day or another. Now the IP hot is very obvious. A song can be made into a youth movie, and the market's desire for high-quality IP has reached. Although it is the Spring Festival soon, our focus is on the maintenance of the IP "Marl Rescue". There are two important plans announced during the celebration banquet."

"Martian Rescue" is the second book published by Lin Han, but it is more outstanding in commercialization than the first "I, Robot". Not only is the mobile game of the same name about to be released soon, but the movie has been successfully launched and the preparations have been completed.

Although the rest of the novels are also very popular, users need to accumulate and have not reached the peak of their value.

This science fiction novel, which was changed to a Chinese background by Lin Han, has a wide audience, and readers all like the humorous and confident astronaut Li Yunfan.

Lin Han himself fell into deep thought. He wrote so many novels in one breath. If they did not fully utilize their value, it would be a huge waste.

Which of these novels is not a famous IP on Earth? They have been developed in all aspects, not only satisfying fans, but also satisfying investors.

Lin Han alone has so many high-quality IPs, and the development of the studio is imperative, and Lin Han is nothing to be surprised about, after all, these are all for himself.

After telling about next year's strategy, Chen Jiaxuan stopped. She looked at Lin Han and asked, "Do you have anything else to add?"

"Okay, I'll add that the old saying is often said, that is, don't be too hasty when implementing the pan-entertainment strategy. We would rather be slower and calmer than make some bad choices for the sake of the immediate benefits. The signboard is very difficult to operate, but it hits very quickly. I hope that every copyright I have can have a suitable buyer and treat them with the most sincere attitude."

This is not the first time that Lin Han emphasized that he was not confused by the amount of waving the checks by the companies outside. Without a good plan and background, he would rather not sell them.
Chapter completed!
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