856. New ideas (2/5)
This matter has been settled for the time being, but you can't be in a hurry. Bathil has to go and see the market first. If someone is interested in the Oceania car market, they can do so.
Wang Bo asked: "Can't General Motors think of this?"
Bathil said: "How is it possible? They are not a group of idiots. They must know the value of the Holden brand."
"Then why would they rather write off and file for bankruptcy than say it's for sale?"
"Give you an example. If Sunset Town now has a batch of buildings for sale, would you sell them to other towns?"
Lao Wang said for granted: "Of course, you can sell it if you give it, and whoever gives it more."
"What if it's Tahiti Town wants to buy it?"
"Let him dream!"
"That's the reason. Of course, this is one of the reasons. General Motors will not hand over the Holden brand to other auto companies. In addition, for us, it can make money by reselling it, but for General Motors, this profit is not enough and is not worth their operation. It's better to file for bankruptcy."
Wang Bo smacked his lips, the rich man was really bà.
Bathil said to him again: "If you want to sell Holden cars, it will be sold to your country's car brands. Now there are too few people who have the strength and interest to take over this mess. I don't know enough about China, so you can pay attention to the relevant information."
The same old saying is that a lean camel is bigger than a horse. Although Holden Automobile was beaten by major automobile brands in Oceania, it still had three kilograms of iron in broken ships. Holden Automobile dominated Oceania for so many years, but it still accumulated a lot of technology and fame.
You should know that it is easy to create an independent brand, but it is difficult to build an independent brand well. The difficulty lies in the lack of awareness of the brand, the lack of advanced manufacturing technology, and the lack of accumulation of production process management experience.
For domestic automobiles, if you want to open up the foreign market, it is much more appropriate to buy a complete automobile manufacturing R&D process than to slowly figure it out by yourself.
In recent years, acquiring foreign car brands has almost become a touchstone in the process of domestic car companies developing their own brands.
Of course, this touchstone is still very easy to use from the current situation.
After talking about the acquisition idea, Bathir was about to hang up the phone, Wang Bo said again: "There is one more thing, guy, please help me. Prepare a plane on Christmas Day, a long-distance super plane!"
"What are you going to do?"
"Keep confidential, and you also borrow your helicopter for use."
After talking with Bathir, Wang Bo contacted Kaplan to discuss the procurement of luxury buses.
Kaplan thought the business was ruined, but Wang Bo and his party came back to restart the negotiations, and he was immediately excited.
But the fire of hope in his heart just burned, and Lao Wang took off his pants and urinated it and extinguished it: "Authentic, Sunset Town needs a luxury bus, but we don't want to pay. Yes, we want to exchange promotional value for the price of the vehicle."
"Is this the new way we cooperate?" Kidd guessed it. After hearing his words, Kaplan wanted to cry.
Wang Bo smiled and said, "No, the new cooperation method cannot be decided for the time being. I have a friend who wants to buy shares in your company."
Holden Auto issued shares through a split listing. If Wang Bo bought it as a retail investor, he could buy it but could not buy it in large quantities. They had to obtain shares from shareholders.
Kaplan is one of the shareholders. After hearing Wang Bo's words, his eyes lit up: "How many shares do you plan to buy?"
Wang Bo said: "It's hard to say now, but we will prepare at least $500 million to acquire shares in your company."
Kaplan asked sensitively: "When?"
Wang Bo shrugged and said, "It's probably going to take another two months. My friend and I are now in the international market. We need to recover the funds before we can buy your shares."
If Kaplan wants to sell the shares, the brand Holden Auto is about to fall.
Wang Bo cannot buy it now, but fortunately, Kaplan is a mature manager and has not paid too much attention to this issue. The two sides negotiated on the issue of car use in the town.
Kaplan scoffed at Wang Bo's thoughts and said, "Mayor Wang, please be honest, our Holden Automobile Company is already famous enough in Oceania, and there is no need to promote it through you."
Wang Bo smiled and said, "Yes, Holden's family cars are very famous. Does anyone know that you have switched to agricultural and commercial medium and large-scale automobile fields?"
"Of course, our car brand is deeply rooted in people's hearts. Everyone accepts our cars. We have a good consumer base. As long as the company sends out the advertisement, consumers will quickly accept our transformation model."
Wang Bo said: "In other words, you have to spend money on advertising. How much does it cost? Five million? Ten million? Five million?"
"And how much does it cost to make a bus? 50,000 yuan? 60,000 yuan? I think you know the reputation of Sunset Town. And our potential has not been exchanged for combat power, so our reputation will be even greater in the future!"
Kaplan smiled and said, "I believe this, Mayor Wang, but don't change the concept. Can the promotion of Sunset Town be worth the advertisement?"
Wang Bo said: "This is the purpose of my trip. In fact, I am here to invite senior executives of your company to visit and vacation in our Sunset Town. Please make a conclusion after the inspection."
Kaplan smiled and shook his head, saying, "I don't think it's necessary. Unless Queenstown, we are not interested in naming advertisements in other places."
Wang Bo insisted: "Why should I refuse my kindness? We enjoyed your hospitality in Auckland and reciprocate my dear. Isn't this what I should do?"
For those of them, going out for market inspection is common.
Wang Bo persuaded him for a while, and Kaplan reluctantly accepted it.
In fact, Holden Automobile Company is fine at all now. It lacks orders and cannot start work. The sales team resigns collectively. Not only the workshop workers have nothing to do when they go to work, but the leaders are the same.
After all, Wang Bo is a client introduced by the Green Party leader. Kaplan really wants to have a good relationship with him. Even if both parties cannot cooperate, it would be nice to have one such friend.
Also, he hopes that Wang Bo can really buy shares in Holden Automobile, so that even if General Motors abandons its New Zealand branch, he can still have money to enjoy life.
Kaplan promised to go to Sunset Town for inspection before Christmas after arranging work affairs. If they think Sunset Town has strong enough publicity capabilities, they are willing to invest in it.
Promotion exchanges value, which is common in New Zealand because it is a country with tourism as its main industry.
For example, in Queenstown, many things are available for free, and companies have invested in the town's buses, telephone booths, garbage bins, billboards, etc.
This is also the reason why Wang Bo wants to move Sunset Town closer to the tertiary industry. The tourism industry is a hen that can lay golden eggs, and it has strong renewability!
Chapter completed!