The beer industry is a business where the big fish eats the small fish and the small fish eats the shrimp.

Once you become a big fish, you can integrate resources, improve competitiveness, and even influence the situation in the industry to increase profits, etc.

........

A week later, the information of ‘Newcastle Beer Group’ was placed in front of Lin Zuhui.

The Newcastle Brewery Group of Scotland, founded in 1749, is a leader in the brewing industry based in Edinburgh. It is one of the top ten brewers in the world, with operations in more than 55 countries around the world.

As the world's largest brown beer exporter, 'Newcastle Beer Group' has an annual output of more than 331 million liters and owns many brands, including: Newcastle Brown Ale, mcewan`s, courage, beamish irishstout, john smith

`s,kronenbourg,theakston`s etc.

This chapter is not over, please click on the next page to continue reading! In the UK, 'Newcastle Beer Group' is also authorized to distribute and brew various other famous brands of beer, such as Baker's, Fujita and Merlot; in addition, 'Newcastle Beer Group'

The group also operates branded bar chains in the UK, with a total of 1,400 chain stores.

'Newcastle Beer Group' is currently the sixth largest beer manufacturer in the world, operating or investing in more than 50 breweries around the world, and its beer is exported to more than 60 countries. Beer sales rank among the top markets in 15 European and Asian countries

, occupying the leading position in the UK, France, Russia and India markets.

After Lin Zuhui read the information, he was immediately interested.

He remembered that the 'Newcastle Beer Group' was divided up by Carlsberg and Heineken around 2007 in the previous life. From then on, there was no 'Newcastle Beer Group'.

This is definitely an opportunity!

Of course, this acquisition must be left to foreigners, not Chinese.

Therefore, Lin Zuhui conveyed the information to Barings Bank and asked Andre to form a team as a consultant for New Era Group;

In order to be more sure, we also hired two large British local banking groups as financial consultants.

And he himself personally went out to participate in this large-scale acquisition, which was a sure win.

Suddenly, the wind blows!

........

In late October, the acquisition team of New Era Group formally proposed an acquisition invitation to the shareholders of Newcastle Beer Company, offering a price of 6.5 billion pounds (11.18 billion U.S. dollars).

Once the news came out, the world paid attention.

The local people in Xiangjiang were even more shocked. After all, this was a transaction of nearly HK$87 billion. The stock price of New Era Group soared by 3.5%. The citizens felt even more honored. After all, this was the acquisition of a large British company.

As for the UK, the public opinion reaction is not strong. The UK itself is a country and region that is very friendly to foreign investment, not to mention that the beer industry is not an industry that affects the country or people's livelihood.

Of course, in order for this transaction to be concluded, it must be approved by the British and European Business Commissions, as well as the shareholders of the Newcastle Beer Company.

So, what follows is a tug of war.

.......

Another month has passed in the blink of an eye.

On this day, Lin Zuhui led the team to Newcastle Beer Group.

After a month of negotiations, there is great hope that this deal will be concluded, mainly because there is little interference from ZZ forces.

As for the issue of funds, Lin Zuhui doesn't care if it's a little more expensive.

He even has ways to reduce acquisition costs.

Of course, it can only be realized after the deal is concluded.

"Mr. Lin, welcome to Newcastle Beer Group!"

As the president of Newcastle Beer Group, Jonah warmly welcomed Lin Zuhui and his party and took them to visit the company.

Back in the conference room, Lin Zuhui said: "We at New Era Group attach great importance to Newcastle Beer Group. If it is acquired, its headquarters will still be in England and there will be no layoffs. At the same time, Newcastle Beer Group can also take over Stella Artois.

, increasing its share in the Asian beer field in one fell swoop.”

After the merger, it will definitely not be called ‘Statistics Beer’. It can be changed to ‘Statistics \u0026amp; Newcastle Beer Group’ and implement dual headquarters operations.

Jonah and other management members had expressions of satisfaction on their faces, and businessmen with a global mindset were different.

They also know that Lin Zuhui has developed particularly well in Europe and the United States and is very good at local management.

What is strange is why Europeans and Americans are so loyal to this person?

In fact, they don't know that Lin Zuhui has a charming personality. The longer they work with him, the more loyal they will be to him.

Jonah said: "We don't have much problem with New Era Group's acquisition plan, but the shareholders are not very satisfied with the price."

That's fine, as long as the price can be negotiated, then Lin Zuhui will let the team negotiate and withdraw from the negotiation.

In the end, the price was set at 7 billion pounds (including debt). This price was about 7.8% higher than the first quotation, which was almost the limit of New Era Group.

"Okay, regarding your acquisition offer, we need to convene another shareholders' meeting to make a resolution."

Lin Zuhui said with satisfaction: "OK, I believe this deal can be concluded soon."

The so-called shareholders' meeting is more of a formality, because this price is nearly 30% higher than the price in the securities market. As a stockholder, how can we not agree with it?

Comparatively speaking, the approval from business committees in Europe, America and the UK is the most critical thing in the follow-up.

Of course, Lin Zuhui is also very confident about this. This acquisition does not involve monopoly, because Newcastle Beer ranks only sixth in the world, and there are three companies ahead of him in Europe alone.

The beer industry is not a core industry of a country, and public opinion in the UK is not that big at the moment, so the hope of success is high.

Finally, Lin Zuhui suddenly said: "Before the acquisition is completed, I have a proposal!"

Jonah said: "Mr. Lin, please speak!"

Lin Zuhui nodded, told the story about China Xuejin Beer, and then said: "So, I want to invite Newcastle Beer to bid for it now. We Stella Artois are willing to match up, and it is bound to be successful. Of course, if this deal is reached, it will also

It will not affect the transaction between us."

Regarding Sedin Beer, Lin Zuhui is still thinking about it. The important thing is that the current ownership of Sedin Beer has not yet been finalized.

When Jonah heard this, he thought it was just that this guy wanted to get Sejin Beer, so it was no problem.

"No problem, we can form a team right away and participate together with Stella Artois."

........

InBev (China).

"What, Stella Artois invited Newcastle Beer Group to participate in the bid for Sedin Beer shares?" Wang Renrong said incredulously.

Recently, InBev and Fujian Province officials have almost entered a critical stage of negotiations. Newcastle Beer Group suddenly became involved, which obviously added a lot of variables.

Wang Renrong also knew that Stella Artois was acquiring Newcastle Beer Group, which made him understand that Stella Artois did not abandon Sedin Beer because of insufficient conditions. Instead, it first acquired Newcastle Beer Group and then returned to acquire Sedin Beer.

This style of work left Wang Renrong stunned and unbelievable.

"Yes, it is said that the offer is very high, and even the boss of New Era Group, Lin Zuhui, personally participated in the acquisition." The executive continued to add.

Wang Renrong suddenly felt bad. Lin Zuhui's personal participation showed that the balance of victory in this acquisition was already leaning towards Stella Artois.

.......

End of December.

Hong Kong and mainland media have reported on the news about the ownership of Sedin Beer.

According to reports, because Stella Artois did not have enough bidding threshold, the boss of New Era Group, Lin Zuhui, aggressively acquired Newcastle Beer Group, the sixth largest company in the world.

Then we looked back at the moon and used Newcastle Beer Group to participate in the bid for Sedn Beer.

For a time, public opinion was in an uproar.

People are surprised that for a Chinese beer brand worth about 5 to 6 billion RMB, they have invested in a world beer brand of nearly 100 billion RMB. No matter how you calculate this account, it seems a bit bizarre.

"The richest man in the world is the richest man in the world. These hundred-billion-dollar acquisitions are all such child's play!"

"Who told you it was child's play? Newcastle Beer Group, Harbin Beer, Sedin Beer... they have directly formed one of the top five beer groups in the world!"
Chapter completed!